546 Discussion Leader Presentation

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546 Discussion Leader Presentation

  1. 1. Discussion & Analysis<br />Social Interaction and Co-Viewing With YouTube: Blending Mass Communication Reception and Social Connection<br />
  2. 2. What makes YouTube unique?<br />Users are both consumers and creators of content<br />It is “appointment television”<br />It has social-networking capabilities<br />
  3. 3. Uses & Gratifications.<br />Motivation<br />Activity<br />Affinity<br />
  4. 4. YouTube User Characteristics.<br />Social Activities and Interpersonal Interaction<br />Locus of Control<br />Affinity<br />Sensation Seeking<br />Innovativeness<br />
  5. 5. Results.<br />“Males who were socially active and used YouTube for purposes of entertainment, information seeking, social interaction, and to watch videos with others reported that they used YouTube more often than did their counterparts.”<br />
  6. 6. Ease of Use?<br />YouTube makes videos easy to view, easy to upload and easy to embed<br />
  7. 7. Discuss.<br />Why do you use YouTube?<br />
  8. 8. Credits.<br />Dvorak, J. (August 2006). Missing the Point About YouTube. Retrieved from http://www.marketwatch.com/story/most-people-are-missing-the-point-about-youtube<br />Haridakis, P. & Hanson, G. (June 2009). Social Interaction and Co-Viewing With YouTube: Blending Mass Communication Reception and Social Connection. Journal of Broadcasting & Electronic Media.<br />Jarboe, G. (2009, October 14). We Watch More YouTube Videos Than We Conduct Google Searches. Retrieved from http://blog.searchenginewatch.com/091014-202955<br />Stafford, T, Staford, M., & Schkade, L. (Spring 2004). Determining Uses and Gratifications for the Internet. Retrieved from http://findarticles.com/p/articles/mi_qa3713/is_200404/ai_n9398988/<br />Unknown. (April 2009). YouTube. New York Times. Retreived from http://topics.nytimes.com/top/news/business/companies/youtube/index.html<br />

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