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Social media as a new medium of communication Images projected through social media can be viewed by anyone Teenagers as an untargeted but direct audience Social Media creating social norms Cyber bullying Instagram & Photoshop creating false perception of reality Retailers use Photoshop to enhance images targeted to youth Various companies acknowledge distorted perception on reality
Social media users with smart phones, check their smart phones 34 times a day on average Their social media use typically lasts for 30 seconds and are repeated within 10 minutes of the first check.
This constant need to be connectedthrough social media outlets is supported by the immediatefeedback creating a feeling of importance, connectivity and
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Over 8 million people in the U.S. have an eating disorder, 90% being women. 95% of these people are between 12 and 25 69% of girls say that magazine models influence their idea of a perfect body Models Elle Macpherson, Gisele Bundchen, Niki Taylor and Katie Moss, all meet the BMI physical criteria for anorexia
Both male and females are exposed to the social media pressures to fit in by tailoring their likes, dislikes, activities, and even body to fit in with their peers. With innovations like Facebook, Twitter, and Instagram. Teenagers can no longer escape the feeling of “not fitting in” or being labeled an outsider. There is a constant reminder of social hierarchy. This can lead to depression, eating disorders, and or suicidal thoughts/actions.
Through traditional media outlets such as magazine’s and television advertisements, consumers are not subject to constant exposure of images that make them question their self worth, or beauty. Social Media, however, acts as a constant reminder that beauty is not in the eye of the beholder, but is subject to the social norms created in online advertisements, websites, or pictures. By use of social media we are judged on the way we present ourselves, and in particular how we appear in pictures.
By using technology, which is not limited to social media sites and can include text and e-mail, bullies can target victims in a manner where they do not have to be the direct aggressor. By bullying through a channel that does not involve face to face confrontation, the victim appears emotionless, providing slightly delayed feedback, allowing the bully to become unsympathetic to their victim.
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Victoria’s Secret Dove
Pinterest Social Media sites like Pinterest, put the consumer in control allowing them to put voice their opinions. The users want to share their idea of beauty that “Fit is the new skinny”. Users are also able to share recipes, workout plans, and other tips for a healthy lifestyle.
http://www.cnn.com/2011/HEALTH/07/2 8/ep.smartphone.obsessed.cohen/index .html http://kidshealth.org/parent/positive/talk /cyberbullying.html http://www.sheridanmedia.com/files/im age/cyber_bullying_Medium.jpg http://www.communicationstudies.com/ body-image-and-the-media- infographic-video