SunCast Sunscreen Project


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SunCast Sunscreen Project

  1. 1. SunCast<br />A project using technology to motivate people to apply sunscreen everyday<br />Nicole Fernandez <br />
  2. 2. Why is this important?<br />The sun gives off UV rays, which can cause sun burns in the short term and skin cancer and melanoma in the long run.<br />Sunscreen that protects against UVA/UVB rays is an effective way to block these harmful rays. Applying sunscreen everyday will dramatically decrease your risks of cancer.<br />People know this and still don’t apply sunscreen regularly. How can we develop a daily habit by using technology to motivate people to apply sunscreen daily?<br />
  3. 3. The Project<br />
  4. 4. Audience<br />Stanford University Undergraduates<br />Originally going to target the women’s swim team, but they already applied sunscreen daily<br />18-22 years old<br />Students who surf the internet regularly<br />
  5. 5. To create a habit, you need…<br />
  6. 6. The Home Page<br /><br />Local weather information<br />Large Reminder<br />Information<br />
  7. 7. Results<br />Total: 6 participants<br />Half of the participants applied sunscreen at least 5 out of 7 days<br />2/3 reported they would continue applying sunscreen daily<br />Only one participant applied sunscreen on only one day of the week<br />
  8. 8. Was the web page effective? Yes and no.<br />The effectiveness of the web page was dependent on the type of internet user.<br />When opening a new tab, browsers don’t display the home page but a list of most visited sites.For users who never closed their browser, they rarely saw their home page and received the trigger<br />Users who checked their browser later in the day felt they received the trigger too late in the day.<br />Home page was most effective for users who checked their browser early in the day (i.e. after waking up) and opened their browser for the first time that day. <br />
  9. 9. Recommendations for future changes<br />To affect the users who never close their browser, users should manually add the website to the list of top sites so a thumbnail is visible when a new tab is created<br />Instead of making the home page of the user’s browser a specific site, change the desktop image to an image that would remind users to apply sunscreen. This will be seen whenever the user accesses their computer.<br />
  10. 10. Or visit<br />Questions? Email<br />