Y ou hav e brains in your he ad . Y o u ha ve f eet
i n yo u r sho e s.You can st e er yo u r sel f a ny
direction you choos e. Dr. Seuss
Free to make
s of the
Consume content > Show Expertise >
Perform action > Reward
D i f f i c u l t y
Nearly 126 million people in the US will
play a game on their mobile phone at
least once a month eMarketer
and i t’ s n o t j ust k i ds.
The average age of a game player is 30.
130 percent jump in page views and a 40 percent increase in return
visits to the Psych website with the Club Psych
Integrated social media mystery game called #HashTagKiller has
driven more than 95 million page views from 300,000 unique users
Where users earn badges for completing activities such as writing
reviews, watching videos and participating in forums
User behavior such as product reviews increasing “hundreds of
percent per month,” according to Badgeville
It’s not always the answer.
But it’s too powerful to be an