t h e a s s ig n men t
10 minutes on any topic
Brands are in a
race for attention
tion!!
atten

EN G A G E
DE L I G H T

L O Y A L T Y & AD V O C A C Y
i t ’ s 6 -7 ti mes more exp e n s iv e
to gai n a n ew c usto me r than
r etai n an ex ist ing one Bain & Company
S O , H O W D O WE
G ENERA T E L O Y A L T Y ?
with free will
and fun *

* Remember: work is not the opposite of fun
using gam·i·fi·ca·tion
to e n ga g e a nd t o de lig ht = )
n	 W H Y IT WO R K S
n	 EXAMP L ES
Activity
Loops
levels and
p r og r e s s
Y ou hav e brains in your he ad . Y o u ha ve f eet
i n yo u r sho e s.You can st e er yo u r sel f a ny
direction you cho...
reward S

Intrinsic
Rewards
Consume content > Show Expertise >
Gain Reward

Extrinsic
Rewards
Perform action > Reward

D i...
Nearly 126 million people in the US will
play a game on their mobile phone at
least once a month eMarketer

and i t’ s n o...
if
am

ion ...
at ts
ic

oin
, p
g
ls
eve ess!)
(l
ogr
pr
ga

tion
ifica
m

ints,l
(po

oard)
aderb
e
Club Psych
130 percent jump in page views and a 40 percent increase in return
visits to the Psych website with the Club Ps...
Samsung Nation
Where users earn badges for completing activities such as writing
reviews, watching videos and participatin...
Complement Content
Accelerate Engagement
Build Loyalty

It’s not always the answer.

But it’s too powerful to be an
aftert...
q ue s t io n s?
w h y t h a n k y ou.

nicole
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10 minutes on gamification

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A quick overview of one of my favorite topics, gamification.

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10 minutes on gamification

  1. 1. t h e a s s ig n men t 10 minutes on any topic
  2. 2. Brands are in a race for attention
  3. 3. tion!! atten EN G A G E DE L I G H T L O Y A L T Y & AD V O C A C Y
  4. 4. i t ’ s 6 -7 ti mes more exp e n s iv e to gai n a n ew c usto me r than r etai n an ex ist ing one Bain & Company
  5. 5. S O , H O W D O WE G ENERA T E L O Y A L T Y ?
  6. 6. with free will and fun * * Remember: work is not the opposite of fun
  7. 7. using gam·i·fi·ca·tion to e n ga g e a nd t o de lig ht = ) n W H Y IT WO R K S n EXAMP L ES
  8. 8. Activity Loops levels and p r og r e s s
  9. 9. Y ou hav e brains in your he ad . Y o u ha ve f eet i n yo u r sho e s.You can st e er yo u r sel f a ny direction you choos e. Dr. Seuss Free to make choices me con ga fi s of the ne MEANINGFUL CHOICES
  10. 10. reward S Intrinsic Rewards Consume content > Show Expertise > Gain Reward Extrinsic Rewards Perform action > Reward D i f f i c u l t y
  11. 11. Nearly 126 million people in the US will play a game on their mobile phone at least once a month eMarketer and i t’ s n o t j ust k i ds. The average age of a game player is 30.
  12. 12. if am ion ... at ts ic oin , p g ls eve ess!) (l ogr pr
  13. 13. ga tion ifica m ints,l (po oard) aderb e
  14. 14. Club Psych 130 percent jump in page views and a 40 percent increase in return visits to the Psych website with the Club Psych Integrated social media mystery game called #HashTagKiller has driven more than 95 million page views from 300,000 unique users from entrepreneur.com
  15. 15. Samsung Nation Where users earn badges for completing activities such as writing reviews, watching videos and participating in forums User behavior such as product reviews increasing “hundreds of percent per month,” according to Badgeville from entrepreneur.com
  16. 16. Complement Content Accelerate Engagement Build Loyalty It’s not always the answer. But it’s too powerful to be an afterthought.
  17. 17. q ue s t io n s?
  18. 18. w h y t h a n k y ou. nicole

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