Quickfire presentation given by @lisaharris and @nicoleebeale at the Digital Literacies Conference held at the University of Southampton, June 2012 (http://www.diglit.soton.ac.uk/conference/programme/). The SMiLE project took place during the CAA conference (http://caaconference.org/caa2012/). Images of network analysis produced by @markborkum and @tombrughmans.

1. Social Media in Live Events
(SMiLE)
Nicole Beale and Lisa Harris
@nicoleebeale
@lisaharris

2. The Team

3. #caasoton
• Project details are available from the Digital Economy USRG
website
• 13,000 tweets using the #caasoton hashtag
• 430 photos on Flickr
• Our Vimeo videos have been viewed over 2,100 times, with
viewers from 47 countries.
• Nearly half of the 450 conference delegates used #caasoton
on Twitter before, during, or after the event
• 70 people registered as ‘virtual attendees’ with some 20
additional twitter users joining in the conversations at random
• The CAA Conference website has a round up of social media
activity

4. Outputs planned
• Series of posts for LSE Impact blog (top 5 read
posts this month)
• 4 x MSc dissertations
• A practical guide to using social media at live
events
• E-books
• PLE conference paper
• Development of code of conduct for the ethical
collection, curation and archiving of social media
data with Oxford e-Research Centre

5. Quotes
• “Almost everyone in this session has tweetdeck
open or is tapping away on a phone. And it’s
totally appropriate”
• “Amazing use of social media, accessability,
connectivity. Set the bar VERY high for all future
conferences”
• “If you have no social media account you are no
one”
• “I think just looking at the twitter stream gives a
skewed idea of what people really think is
interesting or noteworthy”

6. Defining ‘Content’

8. Visualising the data
Image produced by Mark Borkum, @markborkum

9. Understanding the data
Image produced by Mark Borkum, @markborkum

10. Understanding the data
Image produced by Mark Borkum, @markborkum

11. Image produced by Tom Brughmans, @tombrughmans

12. Image produced by Tom Brughmans, @tombrughmans