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99 Designs<br />Nicolas Schock– MBA – IEMI <br />
Description <br />99 Designs is an Internet Platform bringingtogether Webdesigners and people looking for low budget designs. The design categories are:<br />Logos<br />Blogs<br />Print<br />Graphics<br />Merchandises–s.a. T-Shirts<br />
How itworks:<br />Customerslooking for a design, onlyneed to follow a few steps:<br /><ul><li>Sing in
Give a smallbrief about their design (Each challenge postedcosts about 40$)
Launch the project</li></li></ul><li>On the otherside, webdesigners canrespond to the customers briefing and offerthemdifferent designs atdifferentprices.<br />Afterwards the customercanchoosewithin 7 days the one thatsuitshim the most.<br />
Whatproblemdoesitsolve<br />…for the designer<br />Easy to reach design missions<br />Easynetworking solutions for the designers <br />Free accessmeans free publicity<br />Get jobs onlyAgenciesnormallyget<br />There maybeaccess to a permanant job<br />International Clients<br />No financialrisks<br />No boarder limitations<br />
Whatproblemdoesitsolve<br />…for the owner<br />Gets money for each mission posted by a customer<br />Gets a lot of recognition for startingthisproject (reviews in major newspapers )<br />Lowercosts (eg. Rent)<br />
Everyone and everycompany, whetherits size, can post a design challenge on the 99designs website by paying the 40$ fee, thatrepresents the only revenue source of the websiteso far. <br />
Competitors<br />I haven’tfoundany real competitors. Most of alikewebsiteshire freelance designers, whocan help themfind a solution to the design challenge. They mostly design onlywebsites.<br />
Business Model used<br />Brokerage<br />Community– Networking and interaction<br />Manufactoring<br />
Offline???<br />This business model cannotapply offline, sinceitisbased on the online interaction in order to have a bigger and a more international spread and lowerfees.<br />It isthanks to the Internet, thatthis e-business has such a bigsuccess. Offline therewouldbeconstrainssuch as: rent, time, boarders, otherfinancial charges for both parties<br />
Sustainable<br />YES !<br />Development of the business model<br />Due to the increase of the web media, people and companies are looking for better solutions<br />Web agencies are expensive<br />
Stretch the business<br />Online webdesign classes<br />Expand the design fields to wholeadvertisingcampaigns<br />Other design possibilities: Architecture and interior design<br />Sell design programs (or evendevelop one thatiseasy to use)<br />Offerpremuim services (Designer working more directlywith the customer, if customers are looking for a more permanent designer in order to keep the designs fluid in time)<br />Create open websites, thatcanbedownloadedseveral times, that are ready to use<br />Design of online games, softwares and webmaterialsuch as iPhoneapllications<br />