ZHDKLOCATIVE MEDIA, FEW YEARS AFTERWHAT DID WE LEARN?NICOLAS NOVA, 10.06.2011, ZURICH          WWW.LIFTLAB.COM
2ME   60
3CATCHBOB (2004)   60
4DAY MENU                                           6011:00 - 12:00: Presentation about locative media12:00 - 12:30: Discu...
5OUTLINE                           60PART I     HistoryPART II    Lessons learnedPART III   Opportunities?PART IV    Story...
6I   HISTORY > GPS TO BE A DUAL-USE SYSTEM (1996)   60
7I   HISTORY > OLDSMOBILE GUIDESTAR (1996)   60
8I   HISTORY > COMMERCIAL APPS   60
9I   HISTORY > COMMERCIAL APPS / HOLY GRAIL   60
10I   HISTORY > R&D PROTOTYPES   60
11I   HISTORY > POSTPONED EXPECTATIONS                60    "Location-aware service integration into    applications began...
12I   HISTORY > POSTPONED EXPECTATIONS   60
13I   HISTORY > POSTPONED EXPECTATIONS   60
14I     HISTORY > WE EXPECTED THIS, WE GOT THAT              60    Check-in / self-declaration    Geotagged pictures      ...
15I    HISTORY > WE EXPECTED THIS, WE GOT THAT   60    "Inexpensive receivers for    global positioning satellites    have...
16I   HISTORY > WE EXPECTED THIS, WE GOT THAT   60
17II   LESSONS LEARNED   60
18II   LESSONS LEARNED > PLENTY OF POSITIONING TECHNIQUES                           60                                    ...
19II   LESSONS LEARNED > SELF-DECLARATION   60
20II   LESSONS LEARNED > THE “EMPTY ROOM” PROBLEM   60
21II   LESSONS LEARNED > TEDIOUS INFRASTRUCTURES   60
22II   LESSONS LEARNED > TEDIOUS INFRASTRUCTURES   60
23II   SECOND-ORDER LBS                            60            City Warfare (built on top of 4^2)
24II   ADOPTION FACTORS > “GAMIFICATION”             60         Foursquare                      Gowalla
25II   FROM STEREOTYPICAL SCENARIOS...                  60      navigation                       buddy finder      locatio...
26II   ... TO INTRIGUING EXCEPTIONS...   60
27II   ... TO INTRIGUING EXCEPTIONS... (MOUNA ANDRAOS)   60
28II   ... TO INTRIGUING EXCEPTIONS... (HAYEON YOO)   60
29II   ... TO INTRIGUING EXCEPTIONS...   60
30II   ... AND PLATFORMS (7SCENES)   60
31II   ... AND PLATFORMS (SCVNGR)   60
32II   LOCATION, AMONG OTHER (PERSONAL) DATA   60
33II   MAP OR NOT?   60
34II   LESSONS LEARNED   60
35II   LOCATIVE MEDIA S-CURVE                                                60                                           ...
36III   OPPORTUNITY: FROM SINGLE TO COLLECTIVE USAGE   60
37III   OPPORTUNITY: BEYOND PEOPLE’S LOCATION   60       Jabberwocky (Intel)
38III   OPPORTUNITY: SEAMFUL DESIGN (CHALMERS & GALANI)     60                                  play with constraints     ...
39III   OPPORTUNITY: ROLE OF BYSTANDERS     60            Outsiders can be            spectators, participants or         ...
40III   OPPORTUNITY: ENVIRONMENTAL FEATURES   60
41IV   CONTENT + STORYTELLING?                          60     content or social interactions?     stories or playful inte...
42IV   CONTENT + STORYTELLING                        60     Geolocated fragments (historical landmarks)
43IV   CONTENT + STORYTELLING (URBAN TAPESTRIES)   60
44IV   CONTENT + STORYTELLING                             60                              The reverse geocache            ...
45IV   STORYTELLING > “WE TELL STORIES” (SIX TO START)   60
46IV   CONTENT + STORYTELLING                        60        Situated reading - adaptive storytelling
47IV    CONTENT + STORYTELLING > M-VIEWS (MIT MEDIALAB)   60     location awareness     drives the flow of the     story (...
48IV   CONTENT + STORYTELLING                              60                              stories tailored to your       ...
49IV   STORYTELLING > WALKING THE EDIT (ULRICH FISCHER)   60
50IV   NARRATIVE STRUCTURE?                            60     Q: how can stories be distributed,     fragmented and meanin...
51IV   ISSUES ABOUT NARRATIVE STRUCTURE? (NISI ET AL. 2008)   60     non-linearity -> prefer modular stories     physical ...
52V   DISCUSSION                                  60    1. What’s your opinion about locative    media/location-based serv...
53V   WORKSHOP ACTIVITY                              60    1. split intro 3 groups    2. Warm-up activity: discuss and sel...
54V   WORKSHOP ACTIVITY 1: 45’+ 15’                   60    Describe:    0. Name your project!    1. Target audience (who/...
55V   WORKSHOP ACTIVITY 2: 30’ + 15’                  60    Describe:    5. Content/narrative part: define the    storytel...
56V   WORKSHOP ACTIVITY                                       60                        Design a locative media scenario  ...
THANK YOU MERCI GRACIAS DANKE GRAZIENICOLAS NOVAnicolas@liftlab.comwww.liftlab.com
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locative media few years after: what did we learn?

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Slides from a talk/workshop given at the design school in Zürich (ZHDK) on June 10, 2011

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locative media few years after: what did we learn?

  1. 1. ZHDKLOCATIVE MEDIA, FEW YEARS AFTERWHAT DID WE LEARN?NICOLAS NOVA, 10.06.2011, ZURICH WWW.LIFTLAB.COM
  2. 2. 2ME 60
  3. 3. 3CATCHBOB (2004) 60
  4. 4. 4DAY MENU 6011:00 - 12:00: Presentation about locative media12:00 - 12:30: Discussion12:30 - 13:30: Lunch break13:30 - 16:00: Workshop activity
  5. 5. 5OUTLINE 60PART I HistoryPART II Lessons learnedPART III Opportunities?PART IV Storytelling and LBSPART V Workshop activities
  6. 6. 6I HISTORY > GPS TO BE A DUAL-USE SYSTEM (1996) 60
  7. 7. 7I HISTORY > OLDSMOBILE GUIDESTAR (1996) 60
  8. 8. 8I HISTORY > COMMERCIAL APPS 60
  9. 9. 9I HISTORY > COMMERCIAL APPS / HOLY GRAIL 60
  10. 10. 10I HISTORY > R&D PROTOTYPES 60
  11. 11. 11I HISTORY > POSTPONED EXPECTATIONS 60 "Location-aware service integration into applications began. A critical mass of network and device support will occur through 2006" Gartner, 2003 “Once devices were location-aware, business applications were expected to take advantage of the capabilities in the next two to five years“ Gartner, 2006
  12. 12. 12I HISTORY > POSTPONED EXPECTATIONS 60
  13. 13. 13I HISTORY > POSTPONED EXPECTATIONS 60
  14. 14. 14I HISTORY > WE EXPECTED THIS, WE GOT THAT 60 Check-in / self-declaration Geotagged pictures no maps (Flickr: 5% of total)
  15. 15. 15I HISTORY > WE EXPECTED THIS, WE GOT THAT 60 "Inexpensive receivers for global positioning satellites have given amateurs the means to produce their own cartographic information with military precision..." Locative Media (Kalnins & Tuters, 2001)
  16. 16. 16I HISTORY > WE EXPECTED THIS, WE GOT THAT 60
  17. 17. 17II LESSONS LEARNED 60
  18. 18. 18II LESSONS LEARNED > PLENTY OF POSITIONING TECHNIQUES 60 compass + Public transport stops accelerometers Bluetooth street names GPS WiFi angle of arrival observed time difference triangulation time difference of arrival location postcode IP street signs zipcode landmarks time business names cultural clues cell ID (phone code? wifi providers? language?) Ref: “35 ways to find your location” by Chris Heathcote (eTech 2004)
  19. 19. 19II LESSONS LEARNED > SELF-DECLARATION 60
  20. 20. 20II LESSONS LEARNED > THE “EMPTY ROOM” PROBLEM 60
  21. 21. 21II LESSONS LEARNED > TEDIOUS INFRASTRUCTURES 60
  22. 22. 22II LESSONS LEARNED > TEDIOUS INFRASTRUCTURES 60
  23. 23. 23II SECOND-ORDER LBS 60 City Warfare (built on top of 4^2)
  24. 24. 24II ADOPTION FACTORS > “GAMIFICATION” 60 Foursquare Gowalla
  25. 25. 25II FROM STEREOTYPICAL SCENARIOS... 60 navigation buddy finder location-based ads games
  26. 26. 26II ... TO INTRIGUING EXCEPTIONS... 60
  27. 27. 27II ... TO INTRIGUING EXCEPTIONS... (MOUNA ANDRAOS) 60
  28. 28. 28II ... TO INTRIGUING EXCEPTIONS... (HAYEON YOO) 60
  29. 29. 29II ... TO INTRIGUING EXCEPTIONS... 60
  30. 30. 30II ... AND PLATFORMS (7SCENES) 60
  31. 31. 31II ... AND PLATFORMS (SCVNGR) 60
  32. 32. 32II LOCATION, AMONG OTHER (PERSONAL) DATA 60
  33. 33. 33II MAP OR NOT? 60
  34. 34. 34II LESSONS LEARNED 60
  35. 35. 35II LOCATIVE MEDIA S-CURVE 60 navigation systems geosocial apps apps for storytelling “smart” LBS time
  36. 36. 36III OPPORTUNITY: FROM SINGLE TO COLLECTIVE USAGE 60
  37. 37. 37III OPPORTUNITY: BEYOND PEOPLE’S LOCATION 60 Jabberwocky (Intel)
  38. 38. 38III OPPORTUNITY: SEAMFUL DESIGN (CHALMERS & GALANI) 60 play with constraints (connectivity, low accuracy), use them as a starting point/ constraint
  39. 39. 39III OPPORTUNITY: ROLE OF BYSTANDERS 60 Outsiders can be spectators, participants or Non-Playable Characters
  40. 40. 40III OPPORTUNITY: ENVIRONMENTAL FEATURES 60
  41. 41. 41IV CONTENT + STORYTELLING? 60 content or social interactions? stories or playful interactions? interactive fictions with legs? -> how to use locative-media with content? ...location-based storytelling / site-specific narrative system / location-aware multimedia stories...
  42. 42. 42IV CONTENT + STORYTELLING 60 Geolocated fragments (historical landmarks)
  43. 43. 43IV CONTENT + STORYTELLING (URBAN TAPESTRIES) 60
  44. 44. 44IV CONTENT + STORYTELLING 60 The reverse geocache Puzzle Box (Mikal Hart)
  45. 45. 45IV STORYTELLING > “WE TELL STORIES” (SIX TO START) 60
  46. 46. 46IV CONTENT + STORYTELLING 60 Situated reading - adaptive storytelling
  47. 47. 47IV CONTENT + STORYTELLING > M-VIEWS (MIT MEDIALAB) 60 location awareness drives the flow of the story (and the type of media displayed)
  48. 48. 48IV CONTENT + STORYTELLING 60 stories tailored to your location
  49. 49. 49IV STORYTELLING > WALKING THE EDIT (ULRICH FISCHER) 60
  50. 50. 50IV NARRATIVE STRUCTURE? 60 Q: how can stories be distributed, fragmented and meaningful at the same time? -> Interactive textuality (Ryan): “In this mapping, the text as a whole is a territory, the links are roads, the textual units, destinations, the reader is a traveler or navigator, clicking is a mode of transportation and the itinerary selected by the traveler is a story”
  51. 51. 51IV ISSUES ABOUT NARRATIVE STRUCTURE? (NISI ET AL. 2008) 60 non-linearity -> prefer modular stories physical effort -> be careful with audience dual presence physical/informational space -> design for guidance how to make clear the link between narrative bits and physical sites? -> find connection between areas (not point) and digital content) technical glitch (= missed narrative bit) -> seamful design
  52. 52. 52V DISCUSSION 60 1. What’s your opinion about locative media/location-based services? Do you use them? 2. What are the opportunities? 3. What are the limits?
  53. 53. 53V WORKSHOP ACTIVITY 60 1. split intro 3 groups 2. Warm-up activity: discuss and select the 5 elements that would enable the adoption of locative media 3. Pick up one of the following topic: news, ad, novel/short story, movie and describe how you could build up a locative media platform to expand, complement or renew the media experience
  54. 54. 54V WORKSHOP ACTIVITY 1: 45’+ 15’ 60 Describe: 0. Name your project! 1. Target audience (who/when/where) 2. Main features, how would it work? 3. 2 use cases (narrative or storyboard): how would people use it? -> Group presentation
  55. 55. 55V WORKSHOP ACTIVITY 2: 30’ + 15’ 60 Describe: 5. Content/narrative part: define the storytelling component of your project, how does it work? how do you ensure coherence? 7. How can it fail? What to do in order avoid these problems? -> Group presentation
  56. 56. 56V WORKSHOP ACTIVITY 60 Design a locative media scenario based on this novel. The action takes place in the distinct cities of Besźel and Ul Qoma. However, both of them actually occupy the same physical space. Because the citizens chose this separation, Besźel and Ul Quoma are perceived by people as two different cities… which means that inhabitants are taught to “unsee” or “unhear” the persons from the other city.
  57. 57. THANK YOU MERCI GRACIAS DANKE GRAZIENICOLAS NOVAnicolas@liftlab.comwww.liftlab.com

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