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Web Analytics Rendez-Vous 
October 22nd, 2014
Bienvenue 
Welkom 
Welcome 
G’day 
#VADConext
• 6th edition! 
October 2011 
October 2009 October 2010 
October 2012 
October 2013
Co-hosts 
• Nicolas GIARD 
President 
CMD Nord 
• Nicolas MALO 
President 
WALILLE
CMD Nord 
• Founded in 1983 
• Networking activities 
for Direct Marketing 
Professionals 
• 400 members in France 
• http...
WALILLE 
• Founded in 2009 
• Cross-border networking for Digital 
Analytics professionals & fans 
• 400 members on Linked...
MeasureBowling 
• SAVE THE DATE 
• November, 20th 2014: 4th edition 
in Villeneuve d’Ascq 
• -> http://www.measurebowling....
MeasureBowling 
• 22 cities in Europe 
• European Prizes: best bowler, best nerdshirt 
and door prizes
Meetup 
•WALILLE Meetup Group 
(http://www.meetup.com/WALILLE/)
• Many thanks to: 
• #vad.conext tradeshow team 
• Partners, sponsors and exhibitors 
• Peter O’Neill, L3 Analytics 
• Stu...
• Peter O’Neill 
• Founder & Principal Consultant, L3 
Analytics 
• Founder MeasureCamp & co-founder 
MeasureBowling 
• Ch...
• Stuart McMillan 
• Deputy Head of Ecommerce, Schuh 
• Responsible for site performance and the 
quality of the conversio...
“Most websites don't 
have a massive traffic 
problem, however every 
website in the world 
has a conversion 
problem.” 
B...
Topics 
• 6 Topics: 
• How to Calculate the Right Conversion Rate for your Business? 
• What are the Key Optimization Area...
• For each topic 
• 10-minute presentation 
• 5-minute questions & answers 
• First question -> 1 book 
Topics
Partagez en direct vos réactions sur TWITTER 
Topic 1 
avec #VADConext 
How to Calculate the Right Conversion 
Rate for yo...
• Video available at this location: 
https://www.youtube.com/watch?v=rcPTPr399EM
• First question -> 1 book
Partagez en direct vos réactions sur TWITTER 
Topic 2 
avec #VADConext 
What are the Key Optimization Areas for 
an Ecomme...
• Video available at this location: 
https://www.youtube.com/watch?v=gwlcgCUJdAE
• First question -> 1 book
Partagez en direct vos réactions sur TWITTER 
Topic 3 
avec #VADConext 
What are the Top Analysis for 
Conversion Rate Opt...
• Video available at this location: 
https://www.youtube.com/watch?v=zfLx2mKGzFA
• First question -> 1 book
Partagez en direct vos réactions sur TWITTER 
Topic 4 
avec #VADConext 
What are the Key Elements to take into 
considerat...
• Video available at this location: 
https://www.youtube.com/watch?v=RD06k6Pg2eA
• First question -> 1 book
Partagez en direct vos réactions sur TWITTER 
Topic 5 
avec #VADConext 
What are the Top Mistakes to Avoid 
When Analyzing...
• Video available at this location: 
https://www.youtube.com/watch?v=rUGof2iE4qc
• First question -> 1 book
Partagez en direct vos réactions sur TWITTER 
Topic 6 
avec #VADConext 
What are the Best Practices for 
Conversion Rate O...
• Video available at this location: 
https://www.youtube.com/watch?v=qCfcXx1eBaY
• First question -> 1 book
Thank You!
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Web analytics Rendez Vous - October 2014 - Conversion Rate Optimization

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The 6th edition of the “Web Analytics Rendez Vous”, one of Europe's largest social event on Web Analytics, took place on October 22nd, 2014 during the #vad.conext tradeshow in Lille Grand Palais.

Our guests of honor were Peter O'Neill, Founder & Lead Consultant L3 Analytics (UK) and Stuart McMillan, Deputy Head of Ecommerce Schuh (UK).

Peter and Stuart keynoted on the following 6 main topics:

Topic #1: How to Calculate the Right Conversion Rate for your Business?

Topic #2: What are the Key Optimization Areas for an Ecommerce site?

Topic #3: What are the Top Analysis for Conversion Rate Optimization?

Topic #4: What are the Key Elements to take into consideration in a Multichannel Context?

Topic #5: What are the Top Mistakes to Avoid When Analyzing Conversion Rate Optimization?

Topic #6: What are the Best Practices for Conversion Rate Optimization?

Published in: Business
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Web analytics Rendez Vous - October 2014 - Conversion Rate Optimization

  1. 1. Web Analytics Rendez-Vous October 22nd, 2014
  2. 2. Bienvenue Welkom Welcome G’day #VADConext
  3. 3. • 6th edition! October 2011 October 2009 October 2010 October 2012 October 2013
  4. 4. Co-hosts • Nicolas GIARD President CMD Nord • Nicolas MALO President WALILLE
  5. 5. CMD Nord • Founded in 1983 • Networking activities for Direct Marketing Professionals • 400 members in France • http://www.cercle-md.com
  6. 6. WALILLE • Founded in 2009 • Cross-border networking for Digital Analytics professionals & fans • 400 members on Linkedin • Social activities • http://www.walille.com
  7. 7. MeasureBowling • SAVE THE DATE • November, 20th 2014: 4th edition in Villeneuve d’Ascq • -> http://www.measurebowling.org
  8. 8. MeasureBowling • 22 cities in Europe • European Prizes: best bowler, best nerdshirt and door prizes
  9. 9. Meetup •WALILLE Meetup Group (http://www.meetup.com/WALILLE/)
  10. 10. • Many thanks to: • #vad.conext tradeshow team • Partners, sponsors and exhibitors • Peter O’Neill, L3 Analytics • Stuart McMillan, Schuh
  11. 11. • Peter O’Neill • Founder & Principal Consultant, L3 Analytics • Founder MeasureCamp & co-founder MeasureBowling • Chair of Emetrics London • @peter_oneill
  12. 12. • Stuart McMillan • Deputy Head of Ecommerce, Schuh • Responsible for site performance and the quality of the conversion across all devices and being the champion for the multichannel, connected customer. • @mcmillanstu
  13. 13. “Most websites don't have a massive traffic problem, however every website in the world has a conversion problem.” Bryan Eisenberg, Conversion Expert
  14. 14. Topics • 6 Topics: • How to Calculate the Right Conversion Rate for your Business? • What are the Key Optimization Areas for an Ecommerce site? • What are the Top Analysis for Conversion Rate Optimization? • What are the Key Elements to take into consideration in a Multichannel Context? • What are the Top Mistakes to Avoid When Analyzing Conversion Rate Optimization? • What are the Best Practices for Conversion Rate Optimization?
  15. 15. • For each topic • 10-minute presentation • 5-minute questions & answers • First question -> 1 book Topics
  16. 16. Partagez en direct vos réactions sur TWITTER Topic 1 avec #VADConext How to Calculate the Right Conversion Rate for your Business?
  17. 17. • Video available at this location: https://www.youtube.com/watch?v=rcPTPr399EM
  18. 18. • First question -> 1 book
  19. 19. Partagez en direct vos réactions sur TWITTER Topic 2 avec #VADConext What are the Key Optimization Areas for an Ecommerce site?
  20. 20. • Video available at this location: https://www.youtube.com/watch?v=gwlcgCUJdAE
  21. 21. • First question -> 1 book
  22. 22. Partagez en direct vos réactions sur TWITTER Topic 3 avec #VADConext What are the Top Analysis for Conversion Rate Optimization?
  23. 23. • Video available at this location: https://www.youtube.com/watch?v=zfLx2mKGzFA
  24. 24. • First question -> 1 book
  25. 25. Partagez en direct vos réactions sur TWITTER Topic 4 avec #VADConext What are the Key Elements to take into consideration in a Multichannel Context?
  26. 26. • Video available at this location: https://www.youtube.com/watch?v=RD06k6Pg2eA
  27. 27. • First question -> 1 book
  28. 28. Partagez en direct vos réactions sur TWITTER Topic 5 avec #VADConext What are the Top Mistakes to Avoid When Analyzing Conversion Rate Optimization?
  29. 29. • Video available at this location: https://www.youtube.com/watch?v=rUGof2iE4qc
  30. 30. • First question -> 1 book
  31. 31. Partagez en direct vos réactions sur TWITTER Topic 6 avec #VADConext What are the Best Practices for Conversion Rate Optimization?
  32. 32. • Video available at this location: https://www.youtube.com/watch?v=qCfcXx1eBaY
  33. 33. • First question -> 1 book
  34. 34. Thank You!

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