Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

MeasureCamp - E-commerce Analytics Revisited

2,070 views

Published on

While everyone seems to focus mainly on the visit to order conversion rate for e-commerce web sites, this metric is less and less reliable with the increasing usage of multiple devices by the same customer to perform a purchase.

Join this workshop to discuss which other metrics and approaches should be used to better measure the customer journey.

Presentation made during MeasureCamp on September 14th, 2013 in London

Published in: Business, Education, Career
  • Be the first to comment

MeasureCamp - E-commerce Analytics Revisited

  1. 1. • • • • •
  2. 2. Nicolas WAYS 45/1 avenue de Flandre 59290 Wasquehal Tel : +33 3 59 36 50 35 nmalo@optimalways.com www.optimalways.com

×