HEC Certification Digital Innovation for Business : The Lean Startup

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Présentation finale de notre projet MerciAlphonse.com
Le projet s'inscrit dans le cadre du challenge The Lean Startup de la Certification Digital Innovation for Business à HEC Paris avec Epitech.
Le projet avait pour but de faire un copycat de Taskrabbit.com sur le marché français.

Équipe du projet :
HEC - Michael A. Nahmias
EPITECH - Nicolas Danino
EPITECH - Alexis Lutun
HEC - Rémy Salettes

Published in: Education, Business, Technology
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HEC Certification Digital Innovation for Business : The Lean Startup

  1. 1. Merci Alphonse.com HOME SERVICES. REINVENTED.jeudi 14 juin 12
  2. 2. bUSY LIFE. NO TIME TO LOSE. .jeudi 14 juin 12
  3. 3. one skilled guy out there can sAVE YOUR TIME.jeudi 14 juin 12
  4. 4. but how to spot him?jeudi 14 juin 12
  5. 5. Ask DO what whatever YOU’re you want best at Merci Alphonse.comjeudi 14 juin 12
  6. 6. PAINT MY GATE HELP ME WITH MY ACCOUNTING STUFFS FIX MY LAPTOP PET MY DOG SEW UP MY SOCKS DO MY LAUNDRY PHOTOSHOP MY HOLYDAYs PICS Deliver my meal Ask DO what whatever YOU’re you want best at Merci Alphonse.com TEACH ME JAPANESE DO SOME MARKET RESEARCHs ASSEMBLE MY IKEA FURNITURESjeudi 14 juin 12
  7. 7. PAINT MY GATE HELP ME WITH MY ACCOUNTING STUFFS FIX MY LAPTOP PET MY DOG SEW UP MY SOCKS DO MY LAUNDRY PHOTOSHOP MY HOLYDAYs PICS Deliver my meal Ask request, $ DO what whatever YOU’re you want best at Merci Alphonse.com TEACH ME JAPANESE DO SOME MARKET RESEARCHs ASSEMBLE MY IKEA FURNITURESjeudi 14 juin 12
  8. 8. PAINT MY GATE HELP ME WITH MY ACCOUNTING STUFFS FIX MY LAPTOP PET MY DOG SEW UP MY SOCKS DO MY LAUNDRY PHOTOSHOP MY HOLYDAYs PICS Deliver my meal Ask request, $ find, $ DO what whatever YOU’re you want best at Merci Alphonse.com TEACH ME JAPANESE DO SOME MARKET RESEARCHs ASSEMBLE MY IKEA FURNITURESjeudi 14 juin 12
  9. 9. PAINT MY GATE HELP ME WITH MY ACCOUNTING STUFFS FIX MY LAPTOP PET MY DOG SEW UP MY SOCKS DO MY LAUNDRY PHOTOSHOP MY HOLYDAYs PICS Deliver my meal Ask request, $ find, $ DO what whatever YOU’re you want do the job best at Merci Alphonse.com TEACH ME JAPANESE DO SOME MARKET RESEARCHs ASSEMBLE MY IKEA FURNITURESjeudi 14 juin 12
  10. 10. PAINT MY GATE HELP ME WITH MY ACCOUNTING STUFFS FIX MY LAPTOP PET MY DOG SEW UP MY SOCKS DO MY LAUNDRY PHOTOSHOP MY HOLYDAYs PICS Deliver my meal Ask request, $ find, $ DO what whatever YOU’re you want rate do the job best at Merci Alphonse.com TEACH ME JAPANESE DO SOME MARKET RESEARCHs ASSEMBLE MY IKEA FURNITURESjeudi 14 juin 12
  11. 11. Merci Alphonse.com HELP. HERE. NOW. Fast & simple Social Fun!jeudi 14 juin 12
  12. 12. One page. FOUR STEPS. there you go.jeudi 14 juin 12
  13. 13. Social reputation. Serious quality.jeudi 14 juin 12
  14. 14. You’re not working. You’re running for trophies.jeudi 14 juin 12
  15. 15. DOG RUNNER You’re not working. You’re running for trophies.jeudi 14 juin 12
  16. 16. DOG RUNNER You’re not working. You’re running for trophies.jeudi 14 juin 12
  17. 17. DOG RUNNER You’re not working. You’re running for trophies.jeudi 14 juin 12
  18. 18. You’re not working. You’re running for trophies. DOG RUNNERjeudi 14 juin 12
  19. 19. You’re not working. You’re running for trophies. DOG RUNNER IKEA ASSEMBLERjeudi 14 juin 12
  20. 20. You’re not working. You’re running for trophies. DOG RUNNER IKEA ASSEMBLER STAR PHOTOGRAPHERjeudi 14 juin 12
  21. 21. CUSTOMERs ACQUISITION: do more with less. demo Examplejeudi 14 juin 12
  22. 22. Attractive, UnAddressed market. Source: INSEE, Xerfijeudi 14 juin 12
  23. 23. Attractive, UnAddressed market. 3,9m urban, high revenues Source: INSEE, Xerfijeudi 14 juin 12
  24. 24. Attractive, UnAddressed market. 3,9m urban, high revenues x 60% online ready Source: INSEE, Xerfijeudi 14 juin 12
  25. 25. Attractive, UnAddressed market. 3,9m urban, high revenues x 60% online ready x 5 times a year Source: INSEE, Xerfijeudi 14 juin 12
  26. 26. Attractive, UnAddressed market. 3,9m urban, high revenues x 60% online ready x 5 times a year x 20€ / order on avg Source: INSEE, Xerfijeudi 14 juin 12
  27. 27. Attractive, UnAddressed market. 3,9m urban, high revenues x 60% online ready x 5 times a year x 20€ / order on avg Source: INSEE, Xerfijeudi 14 juin 12
  28. 28. Attractive, UnAddressed market. 3,9m urban, high revenues x 60% online ready x 5 times a year x 20€ / order on avg = ~230€m addressable market Source: INSEE, Xerfijeudi 14 juin 12
  29. 29. Attractive, UnAddressed market. 3,9m urban, high revenues x 60% online ready x 5 times a year x 20€ / order on avg = ~230€m addressable market Expected rev. 2016: 23€m (10% ms) (vs. 48m$ in 2011 for Task Rabbit) Source: INSEE, Xerfijeudi 14 juin 12
  30. 30. Why so high? FEW COMPETITORS.jeudi 14 juin 12
  31. 31. A comprehensive business model. 20% margin on all payments Aggressive marketing campaign 3.3m€ (2013-2015) No other major costjeudi 14 juin 12
  32. 32. 33m€ sales by 2017. Profitable in 2014. Revenues Net profit 35 000 000 € 1 000 000 € 26 250 000 € 635 000 € 17 500 000 € 270 000 € 8 750 000 € (95 000 €) 0 € (460 000 €) 2013 2014 2015 2016 2017 ~3% net margin with continuous mkting invest.jeudi 14 juin 12
  33. 33. Why we need you: 500k€ to make it happen. 500k€ to cover 2013-2014 member acquisitions and cash requirements Juicy investment 2013 2017 Your equity 0,5m€ 5m€ (25% ownership) EBITDAx 13x Cash-On-Cashx 10xjeudi 14 juin 12
  34. 34. Merci Alphonse.com Questions? Fast & simple Social Fun!jeudi 14 juin 12

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