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ABOUT BAUER MEDIABauer Media is a division of the Bauer Media Group, Europe’s largest   privately owned publishing Group. ...
WHO BAUER MEDIA WORKS WITH  Bauer Media distributers already distribute over 100 very popular     magazines. The types of ...
•   Baurer Media is a very large and popular distribution company who could    quickly and easily distribute my magazine t...
Distribution has become more and more              Not only will I benefit from this but so will theeasier due to enhancem...
Distribution
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Distribution

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Distribution

  1. 1. ABOUT BAUER MEDIABauer Media is a division of the Bauer Media Group, Europe’s largest privately owned publishing Group. The Group is a worldwide media empire offering over 300 magazines in 15 countries, as well as online, TV and radio stations.Our magazine heritage stretches back to 1953 with the launch of Angling Times and the acquisition in 1956 of Motor Cycle News, both still iconic brands within our portfolio.In 1996, we acquired digital music TV channel The Box, as a route into the small screen business, which has grown into Box Television, a seven channel joint venture TV business with Channel 4.Today, Bauer Media spans over 80 influential brand names covering a diverse range of interests including heat – the must have weekly celebrity title, heat, Closer, More and Grazia. -bauermedia.co.uk BAUER MEDIA
  2. 2. WHO BAUER MEDIA WORKS WITH Bauer Media distributers already distribute over 100 very popular magazines. The types of magazines they distribute range from gardening magazines to motorcycle magazines but what caught my attentions is that they distribute extremely popular magazines like Closer, Heat, Grazie and More. They also distribute music magazines like Kerrang and Q. They don’t distribute any Pop/ Chart music magazines so I think there is a gap in the market their. But as my magazine is a music and celebrity gossip magazine that contains articles like Heat and Closer would, I think they would be very interested in being a part of a magazine that contains two very popular genres. BAUER MEDIA
  3. 3. • Baurer Media is a very large and popular distribution company who could quickly and easily distribute my magazine to more than 15 countries.• They also have control over some very popular TV channels and radio stations which would mean they could advertise my magazine for free.• As Bauer Media is trusted and well known, large supermarkets and chain stores would stock my magazine without hesitation. Once they are in these stores my target audience can purchase the magazine.• A lot of distribution companies like to publish a large range of different genres. My magazine is different to many other magazines they already distribute which means they are more likely to distribute mine.• Bauer Media like to cross platforms by turning popular magazines into TV stations, radio stations and making websites for them. This means they have the same philosophy as me by wanting to make it very versatile and accessible to as many people as possible.• My target audience is teenagers (13-19). People of this age are always out and about and mobile. They also spend a lot of the time on the internet. Bauer Media like to make as many brands related to them as mobile and interactive as they can which fits my target audience perfectly. BAUER MEDIA
  4. 4. Distribution has become more and more Not only will I benefit from this but so will theeasier due to enhancements in the digital distribution company. I will have to givetechnology world. This means companies them a percentage of my profits. The morealso benefit economically and financially. successful they make my magazine, theDue to these improvements magazines can greater the profit will be for them.now be distributes fairly easily As they have control over a wide range ofinternationally. different media products, they have a veryAs a result of Bauer Media taking advantage high income which means they have enoughof its online recourses, it will be available to recourses to meet the demand from thepeople across the world. customers.By using Bauer Media it will allow the What I find interesting is that Bauer Mediaproduct to turn into a brand which will make own very popular radio stations andit expand more easily. channels which means they would be able to advertise my magazine as much as theyBy doing all this my target audience may be wanted for free. They want to sell theextended and I won’t just be targeting magazine as much as I do because we bothteenagers. If I have such a large distribution would make profit. They have free and opensystem I could target all kinds of people. access to all these different platforms. BAUER MEDIA

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