Gamfedemarketing

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The International Gamification Confederation #gamification

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Gamfedemarketing

  1. 1. GAMIFICATION: AN INTERNATIONAL FOCUS Toby Beresford CEO Leaderboarded and Chair GamFed Nicolas Babin Managing Director Actiplay and Secretary GamFed
  2. 2. AGENDA: WHAT IS GAMFED? GAMFED’S ROLE GAMFED MEMBERS HOW TO BECOME A MEMBERSOME GAMIFICATION PROJECTS
  3. 3. WHAT IS GAMFED?
  4. 4. WHAT IS GAMFED?• Gamification Confederation• GamFed was announced on 1st January 2013• Headquarted in London• GamFed was brought to life to help the gamification market. A very young and inconsistent market with several visions and goals (US vision vs European vision). We felt there was a need for a professional association to lead, unite and foster all actors in this market• GamFed is an association of several members joined in a confederation. This means we are all responsible of its development and actions• GamFed is an answer to companies that would like to use game mechanics but that don’t understand the full power of a gamification campaign
  5. 5. GAMFED’S ROLE
  6. 6. GAMFED’S ROLE• Gamification market promotion as well as uniting members globally and facilitating exchanges amongst members• GamFed will also offer courses about Gamification and a portal where job offers will be displayed• Publishing white papers• Breakfast sessions with journalists, analysts and the public• GamFed Wednesdays once a month (meet up of the community)
  7. 7. PEER REVIEW COMMUNITY ✓Member sends project Review by GamFed Best Practice summary for review community White Paper
  8. 8. GAMFED MEMBERS
  9. 9. HOW TO BECOME A MEMBER
  10. 10. HOW TO BECOME A MEMBER• www.gamfed.com• GamFed is accepting its first 100 members who will help shape the future of GamFed, as well as structure and promote the market whilst federating its members, best practices, publishing studies and analyses of the market.• Gamification is a global trend, but also a local play. This is why we are looking to collaborate with a select group of professionals, both individuals as businesses to help guide this evolving industry.• The yearly fee for individual members is 25 euro per person. Organization membership is also available
  11. 11. GAMIFICATION PROJECTS
  12. 12. SEPHORA
  13. 13. MTV#VMABLOGFAST Twitter Leaderboard40 Bloggers3 hours>700 TweetsWorldwide trending term
  14. 14. #THEDIGITALS

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