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Provider 3G        7:11 PM                             Provider 3G       7:11 PM

                                                        Back          Add your dog                Done




                         iDog
                         Take care of you friends
                         Share your happiness




               My four legs friend(s)                                   Tap to add a picture


                     Add another                        Gastone

               Me and my human friends
                                                        December 2008
                 Login to Facebook
                                                        Boxer

              Enter without logging in                         My dog has a profile on Facebook




Provider 3G        7:11 PM                             Provider 3G       7:11 PM

                                                                        Add friends               Done



                                                                                                         x
    Login to use your Facebook account
                 with iDog                          Already on iDog


                                                        Tex Sesterzio                            Add



                                                        Chris Messina
    Tex Sesterzio                                                                              Pending



                                                        Robert Scoble                          Pending

    ************                                    Not yet on iDog


                                                        Fabio Lalli                             Invite



                                                        Catepol                                 Invite



                                                        Pete Cashmore                           Invite
Provider 3G                    7:11 PM                             Provider 3G           7:11 PM

        Friends                      Near you          iDog tv            Friends             Near you            iDog tv


             Tex Sesterzio
             Gastone




    3

                                                                               Skateboarding Dog
                                                                               Tillman the skateboarding bulldog from the
                                                                               iphone commercial. All clips are from January
             Florence, 15 minutes ago                                          2007. Tillman was a little over a year old at the
             Gastone running to keep the stick just                            time.
             conquered...                                                      A little history of this first video. I Filmed the
                                                                               video using a just purchased Panasonic Lumix
                                                                               TZ1. I was bicycling through Venice Beach
            Fabio Lalli is at Toletta Cani Belli                               California when I came upon the skateboarding
            Rome, 30 minutes ago
                                                                               dog.




   News               Places              Share   School    Profile     News         Places       Share       School     Profile




     Provider 3G                    7:11 PM                             Provider 3G           7:11 PM

                                                                 x       Back                 Check in

        Himalaya Palace                                              Dog area
        Circonvallazione Gianicolense 277                            Villa Pamphili - Rome

        Dog Area
        Villa Pamphili

        Tom & Jerry
        Viale dei Colli Portuensi

        Cioccolateria
        Via Jenner 34
                                                                                            Check in here
        Toletta Bel cagnone mio
        Via Adeodato Matricardi                                                I just discover this great pastime called
                                                                               geocaching. I get to go to new places all the
                                                                               time and anted to tell all my other doggie
                             Add a place where
                                                                               friends about it. You can learn more at the
                            Gastone is welcome
                                                                               facebook page Dog Caching.
                                                                               Added by Simon 3 months ago

Via Gregorio VII 466, 00165 Rome, Italy




   News               Places              Share   School    Profile
                                                                      +Photo         +Tip       +To do       Report      Share
Provider 3G        7:11 PM                              Provider 3G            7:11 PM

    News              Library       Just a status           Back                      Send                            Done


                                                                   Woof wooooof bau baooooo




                                                      Share position                                      ON


                                                      Share on Facebook                                   ON




                                                      Q       W       E       R       T       Y       U       I       O       P

                                                          A       S       D       F       G       H       J       K       L

                                                                  Z       X       C       V       B       N       M           x

                 Take a picture
                                                          .,123                       Space                           Send




   Provider 3G        7:11 PM                              Provider 3G            7:11 PM

                                                            Back          Step 1. Reward...


                                                           Summary                    Train                   Share


                                                           Step 1. Reward desirable behaviour




iDogSchool
It is funny to educate Gastone


     Step 1
     Reward desirable behaviour


     Step 2                                                It is a human tendency to focus on what we
     Dealing with unwanted behaviour                       don't like, often to a fault. The crux of effective
                                                           dog training, whether you are house training your
                                                           dog or teaching obedience behaviors, is to never
     Step 3                                                miss an opportunity to reward your dog for doing
     Exercise for an healthy dog                           the right thing. Dog owners generally like dogs to
                                                           sit politely, lie down, go settle on a mat or in a
                                                           crate, or be quiet - remember to click and treat
                                                           your dog for these behaviors to increase the
  News       Places      Share     School    Profile        likelihood Places
                                                          News         that your dog will offer School the Profile
                                                                                    Share       the in
                                                           future.

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Codename iDog - mockup

  • 1. Provider 3G 7:11 PM Provider 3G 7:11 PM Back Add your dog Done iDog Take care of you friends Share your happiness My four legs friend(s) Tap to add a picture Add another Gastone Me and my human friends December 2008 Login to Facebook Boxer Enter without logging in My dog has a profile on Facebook Provider 3G 7:11 PM Provider 3G 7:11 PM Add friends Done x Login to use your Facebook account with iDog Already on iDog Tex Sesterzio Add Chris Messina Tex Sesterzio Pending Robert Scoble Pending ************ Not yet on iDog Fabio Lalli Invite Catepol Invite Pete Cashmore Invite
  • 2. Provider 3G 7:11 PM Provider 3G 7:11 PM Friends Near you iDog tv Friends Near you iDog tv Tex Sesterzio Gastone 3 Skateboarding Dog Tillman the skateboarding bulldog from the iphone commercial. All clips are from January Florence, 15 minutes ago 2007. Tillman was a little over a year old at the Gastone running to keep the stick just time. conquered... A little history of this first video. I Filmed the video using a just purchased Panasonic Lumix TZ1. I was bicycling through Venice Beach Fabio Lalli is at Toletta Cani Belli California when I came upon the skateboarding Rome, 30 minutes ago dog. News Places Share School Profile News Places Share School Profile Provider 3G 7:11 PM Provider 3G 7:11 PM x Back Check in Himalaya Palace Dog area Circonvallazione Gianicolense 277 Villa Pamphili - Rome Dog Area Villa Pamphili Tom & Jerry Viale dei Colli Portuensi Cioccolateria Via Jenner 34 Check in here Toletta Bel cagnone mio Via Adeodato Matricardi I just discover this great pastime called geocaching. I get to go to new places all the time and anted to tell all my other doggie Add a place where friends about it. You can learn more at the Gastone is welcome facebook page Dog Caching. Added by Simon 3 months ago Via Gregorio VII 466, 00165 Rome, Italy News Places Share School Profile +Photo +Tip +To do Report Share
  • 3. Provider 3G 7:11 PM Provider 3G 7:11 PM News Library Just a status Back Send Done Woof wooooof bau baooooo Share position ON Share on Facebook ON Q W E R T Y U I O P A S D F G H J K L Z X C V B N M x Take a picture .,123 Space Send Provider 3G 7:11 PM Provider 3G 7:11 PM Back Step 1. Reward... Summary Train Share Step 1. Reward desirable behaviour iDogSchool It is funny to educate Gastone Step 1 Reward desirable behaviour Step 2 It is a human tendency to focus on what we Dealing with unwanted behaviour don't like, often to a fault. The crux of effective dog training, whether you are house training your dog or teaching obedience behaviors, is to never Step 3 miss an opportunity to reward your dog for doing Exercise for an healthy dog the right thing. Dog owners generally like dogs to sit politely, lie down, go settle on a mat or in a crate, or be quiet - remember to click and treat your dog for these behaviors to increase the News Places Share School Profile likelihood Places News that your dog will offer School the Profile Share the in future.