3. The Company
Volkmann & Rossbach Group entered Italian market through the creation of Volkmann &
Rossbach Italia in 2004.
At first the idea was to commercialize just road-marking products and, gradually, Varioguard
and Miniguard.
Subsequently, thanks to the relationship with Massara Group, perfect partner for the start up
in the Italian market, V+R obtained a set of licenses (Autostrade/Province Bolzano), as an
exclusive partner, that allowed to produce and to install steel road safety barriers in Italy.
The scenario was completely changed, and the potential of the investment for the Italian
market increased.
4. The Company
Volkmann & Rossbach Italia S.r.l.
Via Prima Traversa San Giorgio n. 27
70045 Bari / Torre a Mare
Tel: 0039 080 549.1801
http: www.volkmann-rossbach.it
Registration: Chamber of Commerce Bari 31.05.2004
Registration Nr. 0616 7060 729
VAT Nr. IT – 0616 7060 729
Fiscal year: 01.01.- 31.12
Capital : € 1.000.000,00 paid in
Shareholders : Vanessa Volkmann 25 %
Bettina Volkmann 25%
Gruppo Massara Holding 50 %
Managing Directors :
Nicola Massara (commercial/financial/sales/strategy) – in representation of Gruppo Massara
Wolf Peter Zeplin (production/purchase/R&D/strategy) – in representation of V&R Germany
5. The Company
Main Office: BARI Via Prima Traversa San Giorgio n. 27
Sales Office for Northern Italy : VERONA Via Dossobuono n.46
Sales Office for Southern Italy : NAPOLI Via Altamura n.36
6. The Company
Main Office: BARI Via Prima Traversa San Giorgio n. 27
Sales Office for Northern Italy : VERONA Via Dossobuono n.46
Sales Office for Southern Italy : NAPOLI Via Altamura n.36
7. The Company
Finished products store: BARI Zona Industriale
Coils and raw material store : RAVENNA Harbor
8. The Company
Finished products store: BARI Zona Industriale
Coils and raw material store : RAVENNA Harbor
9. The Company
Volkmann & Rossbach Italia has access – through long term contracts - to the capacity
of six factories for the production of components for barriers and of another one for
galvanizing and storing products.
PRODUCTION SITES
Acqualagna (PU)
Bari (3)
Naples
Torre Annunziata (NA)
GALVANIZING PLANT
Bari
10. The Company
Volkmann & Rossbach Italia has access – through long term contracts - to the capacity
of six factories for the production of components for barriers and of another one for
galvanizing and storing products.
PRODUCTION SITES
Acqualagna (PU)
Bari (3)
Naples
Torre Annunziata (NA)
GALVANIZING PLANT
Bari
13. The Company
V&R Italia obtained in 2005 the Quality
Certification according to DIN-EN-ISO 9001,
as producer and mounter of Guardrail
systems.
14. The Company
V&R Italia obtained in 2005 the Quality
Certification according to DIN-EN-ISO 9001,
as producer and mounter of Guardrail
systems.
15. The Company
V&R Italia was classified in 2005 to participate in public
tenders with the highest class according to italian law
(SOA Certificate).
VIII category – Unlimited tenders’ value.
SOA Categories are as follows
I category allows to participate in tenders up to euro 258.228
II category allows to participate in tenders up to euro 516.457
III category allows to participate in tenders up to euro 1.032.913
IV category allows to participate in tenders up to euro 2.582.284
V category allows to participate in tenders up to euro 5.164.569
VI category allows to participate in tenders up to euro 10.329.138
VII category allows to participate in tenders up to euro 15.493.707
VIII category allows to participate in any tender.
16. The Company
V&R Italia was classified in 2005 to participate in public
tenders with the highest class according to italian law
(SOA Certificate).
VIII category – Unlimited tenders’ value.
SOA Categories are as follows
I category allows to participate in tenders up to euro 258.228
II category allows to participate in tenders up to euro 516.457
III category allows to participate in tenders up to euro 1.032.913
IV category allows to participate in tenders up to euro 2.582.284
V category allows to participate in tenders up to euro 5.164.569
VI category allows to participate in tenders up to euro 10.329.138
VII category allows to participate in tenders up to euro 15.493.707
VIII category allows to participate in any tender.
17. The Company
In july 2005 V&R Italia concluded successfully the project and crash test for a new triple beam
barrier system in the class H2 - with a Working Width of W5 (less than 1.7 m.) – and a system
weight of Kg. 28.5, which is the lightest and most modern profile actually available on the
italian market.
18. The Company
In july 2005 V&R Italia concluded successfully the project and crash test for a new triple beam
barrier system in the class H2 - with a Working Width of W5 (less than 1.7 m.) – and a system
weight of Kg. 28.5, which is the lightest and most modern profile actually available on the
italian market.
19. The Company In 2007 V&R Italia concluded successfully the crash test of other two barrier systems, one in
the class H4B (february) and one in the class N2 (may).
20. The Company In 2007 V&R Italia concluded successfully the crash test of other two barrier systems, one in
the class H4B (february) and one in the class N2 (may).
21. The Company
In 2006 V&R Italia successfully concluded together
with the Province of Bolzano the study of a device
designed to protect motorcyclists from a lateral
impact against safety barriers.
22. The Company
In 2006 V&R Italia successfully concluded together
with the Province of Bolzano the study of a device
designed to protect motorcyclists from a lateral
impact against safety barriers.
23.
24. philosophy
Values and
EXPERIENCE - COMPETENCE - FLEXIBILITY – INNOVATION
These values countersign Volkmann & Rossbach all over the world.
Volkmann & Rossbach Italia identifies itself as a part of the V&R corporate group,
projecting the group values and philosophy thanks to the strong ties with the local market
to the local needs.
Products and services are tailor-made on the basis of customer’s needs and the whole
offer is aimed at customer satisfaction.
Customer orientation is the incentive towards innovation.
Customer satisfaction is the main tool in order to create value.
V+R Italia carries on constant research oriented towards road safety as a corporate
commitment.
25. The Company
Volkmann & Rossbach Italia in combination with local production companies
and local mounting partners is now the only italian company to offer to road
administrations and road-construction companies nationwide, a FULL SERVICE
of all interconnected road safety systems.
This strategy and the combination of V&R Germany – outstanding
financial, technical and steel purchase power – and Massara Group’s
local reputation, activity and knowledge of the market places V&R
Italia into a unique business advantage against its competitors.
As a result of this partnership, Volkmann & Rossbach Italia
succeeded since its establishing, in july 2004, to obtain signed and
confirmed orders for an estimated turnover of 25 Mo. Euro until
end of 2010.
35. The Market
The entry of a new player in the Italian road safety market implied a tendential
increase of competition and efficiency: higher product quality, that means more
safety for road users, with economical benefits for customers.
Market has perceived in an ambiguous way the new competitor.
Two different perception by the market:
OUTSIDER THAT MUST BE CONTRASTED AND DISCOURAGED
NEW COMPETITOR THAT INCREASES THE COMPETITIVITY and EFFICIENCY
37. The Market
Strength
Know How
Complete Offer:
Production/Installation/Service
Brand Value
Purchase Power
38. The Market
Strength Weaknesses
Know How Inefficiency Due To Lack Of
Integration
Complete Offer:
Production/Installation/Service Low Social Capital
Brand Value No Traditional Supplier Yet
Purchase Power Insufficient Working Capital
No Own Production And
Galvanizing
39. The Market
Strength Weaknesses
Know How Inefficiency Due To Lack Of
Integration
Complete Offer:
Production/Installation/Service Low Social Capital
Brand Value No Traditional Supplier Yet
Purchase Power Insufficient Working Capital
No Own Production And
Galvanizing
Opportunities
V+R has been perceived by the
Market as an Outsider that is
unbalancing the Trust that was
predominating
Increase of Competition has been
well
accepted
Products In Exclusive
New Products (MG/VG)
40. The Market
Strength Weaknesses
Know How Inefficiency Due To Lack Of
Integration
Complete Offer:
Production/Installation/Service Low Social Capital
Brand Value No Traditional Supplier Yet
Purchase Power Insufficient Working Capital
No Own Production And
Galvanizing
Opportunities Threats
V+R has been perceived by the Strong Opposition by
Market as an Outsider that is competitors
unbalancing the Trust that was
predominating Competitors’ Economies Of
Scale
Increase of Competition has been
well Lack of confidence with the
accepted Market
Products In Exclusive
New Products (MG/VG)
41. The Market
Italian market is worth 360.000 tons of steel guardrail. With an amount, approximately, of €
360.000.000.
Unlikely to other European countries the italian government decided to substitute most of the
existing concrete barrier systems with steel systems, due to safety reasons.
This philosophy will increase for the next decade (2008-2018) the volume to approx
500-600.000 Tons. according to government researches.
Volkmann & Rossbach Italia foresees a turnover of € 11.000.000 for 2008, which conforms to
a market share of 3%, aiming to achieve a market share of 7% in 2010.
42. The Market
90% of market share is divided among 5 competitors (Fracasso, Tubosider, Marcegaglia,
I.ME.VA., San Marco).
These competitors are bound in a trust which name is A.C.A.I. (Associazione Costruttori
Acciaio Italiani).
Outside this group there is only ONE producer, LAVFER which is partner of V&R en-bound by a
long-term cooperation and production contract.
Italian market represents an anomaly in international safety barriers cluster.
Italian ratifications request triple wave beams while in all over the world the double wave beam
is used.
Fracasso
Tubosider
Marcegaglia
Imeva
LAVFER
San Marco
V&R It
43. The Market
90% of market share is divided among 5 competitors (Fracasso, Tubosider, Marcegaglia,
I.ME.VA., San Marco).
These competitors are bound in a trust which name is A.C.A.I. (Associazione Costruttori
Acciaio Italiani).
Outside this group there is only ONE producer, LAVFER which is partner of V&R en-bound by a
long-term cooperation and production contract.
Italian market represents an anomaly in international safety barriers cluster.
Italian ratifications request triple wave beams while in all over the world the double wave beam
is used.
Fracasso
Tubosider
Marcegaglia
Imeva
LAVFER
San Marco
V&R It
44. The Market
The last Government confirmed huge investments in road infrastructure improvement, and
a great number of job should start in a short-medium run. The market expects an
evolution of the situation with an increasing of volumes.
Current Government, installed last month, rumored an audit of public balance that would
not allow the number of public works foreseen.
About the body of legislation, to see real news we should wait the coming into force of
European Community EN 1317 part 5. Which provides the order of CE marking as key factor
to be sold and installed in all European Community Countries. About this aspect Italian
market shows an ambiguity originated by the obligation of Ministry ratification for road
safety barriers as indispensable element for the installation of a road safety barrier.
45. DIREZIONE GENERALE DIREZIONE COMMERCIALE DIREZIONE COMMERCIALE NORD ITALIA
Prima Trav. San Giorgio, 29 Via S. Altamura, 15 Via Dossobuono, 46
70126 Torre a Mare - Bari 80128 Napoli 37066 Sommacampagna (VR)
Tel. (+39) 080.549.18.01 Tel. (+39) 081.579.32.54 Tel. (+39) 045.51.05.55
Fax (+39) 080.549.42.48 Fax (+39) 081.579.32.54 Fax (+39) 045.896.04.45
