Mobile Apps


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How to choose Mobile Marketing

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Mobile Apps

  1. 1. Hvem er vi Nicolai N. Worsøe +45 27890221 Carsten Gildum +45 28192858
  2. 2. Facts Comparison of Sizes Globally 2009 Newspapers daily circulation 480 million Cars registrated in use 800 million Cabel/Satelite TV subscriptions 850 million PCs in use incl. laptops 1,0 billion Fixed landlines telephones 1,2 billion E-mail active users 1,3 billion Internet active users (using any access) 1,4 billion Television sets 1,5 billion Credit card – unique owners of 1,7 billion Mobile phones – unique subscribers 3,1 billion Mobile phone subscriptions in use 4,0 billion Compared to people in the world 59% of the entire population has a subscribtion In 66 countries the subscribtion has now extended 100 % Source: Tomi Ahonen
  3. 3. A survey from Nokia concludes that: 73% uses their phone to check time instead of wearing a wristwatch 72% uses their phone as their alarmclock 25% of British couples sleep seperatly part time because the other one is texting in bed. Source: Tomi Ahonen
  4. 4. The mobile phone is within reach 24 hours a day We practically sleeps with the phone – the mobile is serving as our alarm clock We Look at the display every 11th. minut We even take the phone with us on the toilet !! Source: Tomi Ahonen
  5. 5. Don’t use the mobile for everything the 30 / 30 rule 30 minuts 30 seconds PC Mobile Planned Unplanned Sitting Standing / Walking Create Consume Concentrate Multi-task
  6. 6. Source: CTIA Semi- Annual Wireless Survey
  7. 7. Global Smartphone Share of Html Mobile Page View / Mobile Internet + App Usage / Unit Shipment Source: Morgan Stanley
  8. 8. Mobile Users > Desktop Internet Useres Within 5 Years Internet users (mm Source: Morgan Stanley
  9. 9. Global Mobile Apps Download Downloads (mm) Source: Chetan Sharma Consulting 2010
  10. 10. Gender Age Kilde: AdMob Mobile Metrics Report 2010 / AdMob
  11. 11. Mobile Buzz Words RIM Apps Java MMS Smartcodes SMS OS Flash j2ME Web 2.0 No talk about technology – only value added solutions
  12. 12. Apps Pros Cons Faster Greater availability with mobile browser Better functionality Less spending costs Better Security The speed of the internet grows rappidly Top-of-mind Bette visual opportunities Not depended of network cover
  13. 13. Case: YELL.COM (UK) iPhone app: • Find Catagories near you • Create lists with favorit catagories at specific locations • “Swipe” between lists Safari browser: • Map Based Search • Zoom and ”drag” maps iPhone app, iPhone Safari browser, Blackberry app, JAVA app, alm. browser
  14. 14. Case: DEX (US) iPhone and Android: •  Search for Businesses, names and numbers • Search for Movie Theaters near by with movies and schedule •  Map search •  Reviews •  Favorites og History iPhone app, iPhone Safari browser, Android app, Blackberry app, JAVA app, alm. browser
  15. 15. Case: AutoTrader (CA) Alm. browser: •  Adjusts to all mobile browsers •  The Client has in short time created over 2000 sites based on 3 templates in AdsiteBuilder Alm. browser
  16. 16. Location Based Services Zipcar Combines Mobile Internet + GPS
  17. 17. Augmented Reality New York Subway
  18. 18. Why brands should launch branded mobile apps? •  Hype (Coca Cola, Nike, Mercedes, Kraftfood and Pizza Hut are doing it) •  Most Succesive apps – from a reach perspective = Entertainment (iPint, Barclays Waterslide, Volkswagen Polo Callenge, Malibu Bowling) •  Greatest ROI (North Face Snow Report, Yellow Pages, Timeout by Smirnoff ect.) "Never dismiss branded utility. It's a lot easier to be repeatedly useful than repeatedly funny.” Rory Sutherland, Executive Creative Director at OgilvyOne
  19. 19. How to choose mobile platforms (iPhone, Android, Blackberry, Java, Widgets, etc)? •  What is your objective? PR or Mass market reach? •  Who is your target audience? Markets? Niche segments? •  Where will you get the most attention for the least money? Many operators and handset manufacturers offer very attractive distribution deals. •  How much are you willing to spend? •  How important are mobile for you ?
  20. 20. Next step…. •  Analyze your market •  Define your needs •  Make your mobile strategy •  Have a plan – and stick to it !! •  Find your right mobile partner.
  21. 21. Q&A