Pitch Questli #3min DACH 13jan13 nbe

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Presentation of Questli - Brand Gamification - for Brand Partners, Journalists and Stakeholders (Employees, Investors)

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Pitch Questli #3min DACH 13jan13 nbe

  1. 1. XING #3min DACHMobile Marketing Trends – Zurich 13th January 2013 «Gamify your brandlife is your game by using crowd- sourcedNicolas Berg quizzes!»nico@questli.com+41 79 431 55 17 0
  2. 2. Daily media usagemin/day250200 2005150100 2010 50 2015 0 Print TV Radio Online Mobile OthersCurrent media usage:• 10h per day media usage• 1h per day mobile usage• 1h gaming offline/online/mobile 1Sources: SevenOne 2010, Gartner, Nokia and others
  3. 3. Gamification is the next big thing …• … after Social Media• 1h+ daily for gaming – mobile and online • 50%+ on smartphones • 50%+ will be casual • 30%+ crowd-sourced game creation 2Sources: SevenOne 2010, Gartner, Nokia and others
  4. 4. Questli – brand gamification pioneer• Brand quests Game & brand message How many rings How many rings united shows our logo? shows our logo?• Edutainment Fun, earn & learn• Crowd-sourced best creators 1 3
  5. 5. Brand Partner Brand BriefingCampaign Questli Brand Top Quest Creator 4
  6. 6. Ask the cashierfor the secretQuestli code. 5
  7. 7. Achievements• Sep 11: TechCrunch Disrupt SF 2011 Audience Choice Award• Dec 11: Invited as main stage keynote speaker at LeWeb 2011• Q1 - 12: Market experience in Silicon Valley and Zurich• Q4 - 12: Acquired 10 Swiss top brands for Questli campaign• Sep 12: Launched Questli 2.0, iOS & Web• 11 / 12: Closed seed A, B & C round with top investors 6
  8. 8. Team in Zurich and NovosibirskBusiness Team Zurich Developer Team Russia Nicolas Berg CEO M.Sc. Business Adm. Stefan Steiner COO B.Sc. Management & Law Mario Götz Marketing Manager B.Sc. Multimedia Production Olga Steidl-Gachko Member of the Board Founder: Danil Koziatnikov CEO Talkbits, Ex Yandex PM: Yuliya Rubtsova – Design: Alex Lapin iPhone: Sergey Saytsev – Web: Vitalij Tanakov Mike Schwede Mobile Web: Roman Salnikov Member of the Board Back End: Alexey Ponomarev Founder Orange 8, cooala 7
  9. 9. Be a pioneer – think QuestliSince ad budgets shall follow user attention...• Brand ... go mobile & gamify your brand riskfree• Journalist ... tell the ultimate gamification story• Startup‘er ... be a pioneer & apply to join Questli• Investor ... don‘t miss the megatrend & co-invest Questli AG, Pfingstweidstrasse 60, 8005 Zürich Nicolas Berg <nico@questli.com> + 41 79 431 55 17 8 8
  10. 10. Q&A Product Market Tech Implement FinanceBrand quest Gamification 3 Platforms Team ForecastHow it works Media usage Marketing Funding Risk-free User Stats Reach partner Bus Model 2 3 Steps Other partners Pricing 9 9
  11. 11. How Questli works Crowdsourcing Players Creators Play Research Rate Create Share Share 10

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