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E-publishingan innovation – show and tell
“we want to do the i-pod of reading”Where do new reading opportunities lie?Who is the user and what do they need?What is t...
find out what will drive adoptionRanges of Attitude Toward TechnologyTypes of Content Being ReadTypes of Reading Behaviour...
looking in interesting places                                                                                    Tim      ...
Business Innovation & Skillsthe provision of commercialisation services to emerging tech sector
props, probes & stimulus
findings
Tim                                                                   Darragh & Yvonne                                    ...
John                                                                 Tom                                                  ...
Tony (& Kim)                                              Cecilia                                       Patrick           ...
Ian                                                          Stephen                                                      ...
reading reality
digital opportunities
when comfort mattersDemanding-ness of task(comprehension x Interpretation)                                                ...
easy aggregation
design translation
winning propositionThe target user-    Time poor and interrupted readers-    They find it hard to make time to do it and g...
design principles•  Unapologetic•  Undemanding•  Flexible•  Simple•  Robust
end.              Contact : Matt Marsh       matt.marsh@firsthandexperience.net
reading reality
reading reality
reading reality
reading reality
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reading reality

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