Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

VW's London, KZero Worldswide

3,880 views

Published on

Growth areas in the virtual worlds space.

Published in: Technology, Business
  • Be the first to comment

VW's London, KZero Worldswide

  1. 1. Virtual World Growth: Today and Tomorrow Nic Mitham
  2. 2. Growth areas: 5 - 15 Learning 2.0 / P2P Integration - real world brands Vertical worlds Digitised playtimes Virtual goods - increased perceived value Aggregation / theme park models More localisation
  3. 3. Growth areas: 15 - 25 Fashion / lifestyle Integration - real world events Vertical worlds Digitised past-times Identity management Cross-world / ARG entertainment Europe
  4. 4. Growth areas: 25+ Mirror worlds as time machines Government / tourism Virtual dating More UGC environments More reference / relevance to the real world........early augmented reality
  5. 5. Threats / Issues Premium subscription model - barriers / switching Differentiation Role / value of the brand Orientation / usability Poor transparency of user data Media backlash from failures

×