Looking across the Metaverse
   Virtual world registered accounts
             Nic Mitham
    Virtual Worlds Expo, NYC, 20...
Measuring populations
Various ways of measuring the take-up of
virtual worlds
Total registered accounts
Total unique accou...
Virtual world registered accounts:
                Up to 10 years old
Growth areas: Up to 10
Continued engagement from real world
companies, particularly toy brands
Creating ‘Space to Play’
Fo...
Virtual world registered accounts:
                  10 - 20 year olds
VW Expo 2008
VW Expo 2008
VW Expo 2008
VW Expo 2008
VW Expo 2008
Upcoming SlideShare
Loading in …5
×

VW Expo 2008

3,093 views

Published on

A KZero Worldswide presentation delivered at Virtual Worlds Expo - NYC 2008

Published in: Business, Technology
  • Be the first to comment

VW Expo 2008

  1. 1. Looking across the Metaverse Virtual world registered accounts Nic Mitham Virtual Worlds Expo, NYC, 2008
  2. 2. Measuring populations Various ways of measuring the take-up of virtual worlds Total registered accounts Total unique accounts Active users Premium accounts Concurrency
  3. 3. Virtual world registered accounts: Up to 10 years old
  4. 4. Growth areas: Up to 10 Continued engagement from real world companies, particularly toy brands Creating ‘Space to Play’ Focus on early ‘relationship building’ Having a virtual place may become are necessity for kids brands
  5. 5. Virtual world registered accounts: 10 - 20 year olds

×