Age ProfilesFor Virtual World User Bases
About KZeroConsulting, Analytics, Insight
KZero services  Sectors: Virtual worlds, virtual goods, casual gaming, 3D gaming, augmented  reality  Start-ups / Pre-laun...
Clients
Media References
Moshi Monsters: 50m registered users16%14%12%10%8%6%4%2%0%5 and under 6   7   8   9   10   11    12   13   14   15   16   ...
Moshi Monsters: 50m registered users100% 90% 80% 70%                2010     2011 60% 50% 40% 30% 20% 10%  0%  5 and under...
Moshi Monsters: Top 8 Countries35%                        32%      31%            30%30%                  28%             ...
Bin Weevils: 6m registered users25%20%15%10%5%0%5 and under 6   7   8   9   10   11    12   13   14   15   16   17   18   ...
Bin Weevils: 6m registered users100%80%60%40%20% 0% 5 and under 6   7   8   9   10   11    12   13   14   15   16   17   1...
Poptropica, Chimpoo and Stardoll20%                    Chimpoo         Poptropica             Stardoll16%12%8%4%0%5 and un...
Moshi Monsters vs Bin Weevils25%                        Bin Weevils              Moshi Monsters20%15%10%5%0%5 and under 6 ...
Chimpoo: 4m registered users20%16%12%8%4%0%5 and under 6   7   8   9   10   11    12   13   14   15   16   17   18        ...
Chimpoo: registered users100%80%60%40%20% 0% 5 and under 6   7   8   9   10   11    12   13   14   15   16   17   18      ...
Stardoll: 116m registered users10%8%6%4%2%0%5 and under 6   7   8   9   10   11    12   13   14   15   16   17   18       ...
Poptropica: registered users16%14%12%10%                      2010          20118%6%4%2%      6   7   8   9            10 ...
Habbo: 220m registered users30%24%18%12%6% 0%12 and under   13   14         15   16   17 and ove                         Age
SmallWorlds: 6m registered users30%24%18%12%6%0%      13    14         15          16   17                     Age
Stardoll, Habbo, SmallWorlds20%                Stardoll       SmallWorlds    Habbo16%12%8%4%0%5 and under 6       7      8...
All Worlds25%      Bin Weevils       Chimpoo   Poptropica   Stardoll        Moshi Monsters   Habbo        SmallWorlds20%15...
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VW age profiles 2011

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User base age profiles for popular virtual worlds.

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VW age profiles 2011

  1. 1. Age ProfilesFor Virtual World User Bases
  2. 2. About KZeroConsulting, Analytics, Insight
  3. 3. KZero services Sectors: Virtual worlds, virtual goods, casual gaming, 3D gaming, augmented reality Start-ups / Pre-launch: Business planning, market sizing, financial modelling, strategic guidance, launch planning Operational companies: Marketing strategy, product development, user analysis, market entry planning, partnerships/busdev Brands: Media planning, campaign creation, virtual brand strategy For VC’s/Investors: Deal-flow, investment analysis, market sizing
  4. 4. Clients
  5. 5. Media References
  6. 6. Moshi Monsters: 50m registered users16%14%12%10%8%6%4%2%0%5 and under 6 7 8 9 10 11 12 13 14 15 16 17 18 Age
  7. 7. Moshi Monsters: 50m registered users100% 90% 80% 70% 2010 2011 60% 50% 40% 30% 20% 10% 0% 5 and under 6 7 8 9 10 11 12 13 14 15 16 17 18 Age
  8. 8. Moshi Monsters: Top 8 Countries35% 32% 31% 30%30% 28% 2010 201125%20%15% 14% 11%10% 6% 5%5% 3% 4% 3% 3% 2% 2% 1% 1%0% UK US Australia New Zealand Canada Phillipines Ireland Singapore
  9. 9. Bin Weevils: 6m registered users25%20%15%10%5%0%5 and under 6 7 8 9 10 11 12 13 14 15 16 17 18 Age
  10. 10. Bin Weevils: 6m registered users100%80%60%40%20% 0% 5 and under 6 7 8 9 10 11 12 13 14 15 16 17 18 Age
  11. 11. Poptropica, Chimpoo and Stardoll20% Chimpoo Poptropica Stardoll16%12%8%4%0%5 and under 6 7 8 9 10 11 12 13 14 15 16 17 18 Age
  12. 12. Moshi Monsters vs Bin Weevils25% Bin Weevils Moshi Monsters20%15%10%5%0%5 and under 6 7 8 9 10 11 12 13 14 15 16 17 18 Age
  13. 13. Chimpoo: 4m registered users20%16%12%8%4%0%5 and under 6 7 8 9 10 11 12 13 14 15 16 17 18 Age
  14. 14. Chimpoo: registered users100%80%60%40%20% 0% 5 and under 6 7 8 9 10 11 12 13 14 15 16 17 18 Age
  15. 15. Stardoll: 116m registered users10%8%6%4%2%0%5 and under 6 7 8 9 10 11 12 13 14 15 16 17 18 Age
  16. 16. Poptropica: registered users16%14%12%10% 2010 20118%6%4%2% 6 7 8 9 10 11 12 13 14 Age
  17. 17. Habbo: 220m registered users30%24%18%12%6% 0%12 and under 13 14 15 16 17 and ove Age
  18. 18. SmallWorlds: 6m registered users30%24%18%12%6%0% 13 14 15 16 17 Age
  19. 19. Stardoll, Habbo, SmallWorlds20% Stardoll SmallWorlds Habbo16%12%8%4%0%5 and under 6 7 8 9 10 11 12 13 14 15 16 17 18 Age
  20. 20. All Worlds25% Bin Weevils Chimpoo Poptropica Stardoll Moshi Monsters Habbo SmallWorlds20%15%10%5%0%5 and under 6 7 8 9 10 11 12 13 14 15 16 17 18 Age
  21. 21. kzero.co.uk

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