KZero Universe Q1 2012


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KZero Universe Q1 2012

  1. 1. Virtual Worlds:Industry & User Data Universe Chart for Q1 2012
  2. 2. About KZeroConsulting, Analytics, Insight
  3. 3. KZero services Sectors: Virtual worlds, branded virtual goods, casual/social gaming, 3D gaming, augmented reality Start-ups / Pre-launch: Business planning, market sizing, financial modelling, strategic guidance, launch planning Operational companies: Marketing strategy, product development, user analysis, market entry planning, partnerships/busdev Brands: Media planning, campaign creation, virtual brand strategy, social media monetization strategies For VC’s/Investors: Deal-flow, investment analysis, market sizing
  4. 4. KZero Clients
  5. 5. Media References
  6. 6. GrowthGrowth byAgeRegistered Account by Segment
  7. 7. Total Cumulative Registered AccountsAge 2009 2010 2011 2012Range Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q15 to 10 77m 114m 152m 179m 190m 211m 219m 235m 232m 270m 296m 340m 355m10 to 15 246m 334m 367m 392m 413m 444m 468m 511m 601m 652m 694m 787m 802m15 to 25 73m 99m 117m 193m 237m 273m 288m 299m 313m 385m 456m 596m 712m25+ 18m 21m 23m 25m 27m 30m 34m 36m 39m 42m 44m 49m 52mTotal 414m 568m 659m 789m 867m 958m 1,009m 1,081m 1,185m 1,349m 1,490m 1,772m 1,921m
  8. 8. Total Cumulative Registered Accounts2,000m1,800m1,600m1,400m1,200m1,000m 800m 600m 400m Q1 09 Q2 09 Q3 09 Q4 09 Q1 10 Q2 10 Q3 10 Q4 10 Q1 11 Q2 11 Q3 11 Q4 11 Q1 2012
  9. 9. Total Cumulative Registered Accounts900m800m700m 5 to 10 10 to 15 15 to 25600m500m400m300m200m100m 0m Q1 09 Q2 09 Q3 09 Q4 09 Q1 10 Q2 10 Q3 10 Q4 10 Q1 11 Q2 11 Q3 11 Q4 11 Q1 2012
  10. 10. Total registered accounts: Quarterly growth 300m 250m 200m 150m 282m154m 100m 130m 164m 91m 78m 91m 104m 141m 149m 50mQ2 09Q3 09Q4 09 51m 72m Q1 10 Q2 10 0m Q3 10 Q4 10 Q1 11 Q2 11 Q3 11 Q411 Q1 12
  11. 11. Q4 2011: total registered accounts 900m 675m 450m 802m 712m 355m 225m 5-10 10-15 0m 15-25 52m Age Group 25+
  12. 12. Universe ChartAverage age and registered accounts
  13. 13. Key for Charts Launch or Open Beta Start Date 6m 7m Previous Quarter Registered Accounts Current Total Registered Users
  14. 14. Age 5 Second Life (36) Jumpstart 31m Cackleberries 10m Math Blaster 2012 FooPetsKZero Universe Chart Utherverse (35) 10m 8m 13m HandiLand 30m KZero Universe Chart wnVirtual World / MMO 3m BoomBang Bunny To urtle 11m 2m 9m 28m Virtual World / MMO Ag 6m Planet T Camp Pete / EkolokuRegistered Accounts e8 e3 8.5m 27m 2.5m 10m Ag Registered Accounts 0+ Weblin Arbopals / MyTinyPlanetsQ1 2012 Twinity 8m 25m 2011 4.5m Ecobuddies 7.5m 3.8m 9m 1.5m Magic Town Action Jetz Q1 2012 7m 8m Live or open beta 22m 21m Webkinz Vie 2.5m 7m 1.2m Distroller Launched in 20m Tinkatolli 2010 Live or open beta 5m 19m 1.8m 6m Pixie Hollow 18m Gogoyu Launched in 17m 1m 5m 3m 1.4m 16m Little Space Heroes Next Island 4m BrainNook 15m Kid Command 2.5m 3.5m Time Tribe 13m 1m 15m 23m Panfu 2m 2009 22m 3dCha 3m Neopets No data shown for worlds 73m No data shown for worlds t 72m under 1m registered accounts. GeoSi 20m Geowhiz under 1m registered accounts. Includes estimates. m Kawi Park Includes estimates. 5m Copyright KZero 2006-2012 15m 65m oo Sand Dollar City Copyright KZero 2006-2012 58m Chimp 20m 21m Bearville 19m 2008 17m 2m Happy Studio eRepublic 3.5m 13m Toonix Cartoon Universe 3m 2.5m 11m 2.1m 5m Animal Jam Sponsored by 2m 1m Weopia Fight My Monster Sponsored by 110m 144m 170m 210m 225m Poptropica 3rd Planet 20m 40m 76m 80m 83m 105m Age 25 2012 2011 2010 2009 2008 2008 2009 2010 2011 2012 Minimonos Age 10 2m 3m 6m 1m 4m 10m 13m Bin Weevils 7m 12m 18m 25m 27m 34m Dorothy of Oz Nanoland / Im 50m 60m 30m Kung Fu agine Town 70m Moshi Monsters 20m Panda 5m 40m 8m Cash Stash 45m 2008 Digita 35m Kid Com 10m Petra’s Planet 50m 30m l Dollh 45m mand / 14m Dofus 55m ouse 70m SquishL 16m 35m / Club and 18m Fantage 3m Pony 90m 45m 1m Pals / 100mKZero Universe Chart 2m 19m 12m 17m 5m 5m 8m Action Allsta rs 115m 130m 150m Skylanders KZero Universe ChartVirtual World / MMO 50m 2.3m 24m 7m 13m 12m 10m 12m 170m Club Penguin Virtual World / MMORegistered Accounts 60m 55m 3m 26m 8m 15m 1.2m 2009 21m 6m 1.2m 3m 15m 19m 17m 2m 5m 5m Animal Jam Registered AccountsQ1 2012 IMVU 95m 6m 4m 30m 12m 1m 16m 1.6m 124m 3.7m 22m 18m 10m Monkey Quest Q1 2012 s 32m 26m 1m star 13m 1.7m 8m 20m Free Realms 8m uper 20m 135m 4m Kaz 25m SmallWorlds 9m all S 36m 14m 2m 30m 5m op Footb 25m 11m 7m 6m ark 15m 27m Wizard 101 Hi Hola! 40m 2010 1.3m 16m 3m 27m 2.5m 42m 3.8m 6.5m Pirate 101 Live or open beta 44m 148m 10m 17m Live or open beta 4m 13m 2m 11m Ameba Pico Gojiyo 1m 17m 30m 2.7m 158m 46m 7m Launched in 55m Glitch / Bible Islands Launched in 32m 55m 14m 4.1m 6m 8m 12m 3m 13m Rinksters 60m 18m 6m 3m 168m Herotopia Star Guardians 16m 14m 20m 8m 69m 9m 18m 65m 175m 18m 5m FusionFall ts 36m 3.2m 7m 5m Why Spor 24m 2011 85m 15m Free Roblox ville 19m 5.5m f 40m 185m 28m ire o Weeworld 12m 3.3m Ourw AgNo data shown for worlds No data shown for worlds Realm 0 94m Emp 26m e2 Mamba Nation 9m e1under 1m registered accounts. 20m Minecraft under 1m registered accounts. orld Meez 22m 6.6m Ag 200m s 7m 3Includes estimates. 14m 45m 3.4m 116m Includes estimates. Yogurtistan 11m Planet CazmoCopyright KZero 2006-2012 sMeet 230m 25m 7m 22m Copyright KZero 2006-2012 47m 3.6m 150m 14m Woozworld Gaia 255m 10m Frenzoo 2012 8m Global Soccer 100m 4m 26m Fiesta 200m Howrse 265m GoSupermodel Transformers Universe Maplestory Habbo Stardoll Beloola Sponsored bySponsored by Cosmopax Age 15