Five Rules of Virtual Brand Management

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A KZero Worldswide strategic assessment presentation

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Five Rules of Virtual Brand Management

  1. 1. The Five Rules of Virtual Brand Management Nic Mitham
  2. 2. Virtual worlds present new types of opportunities for marketers
  3. 3. But with opportunities come challenges
  4. 4. For many brands considering metaverse marketing......
  5. 5. Their brands are already in virtual use - unofficially
  6. 6. SL Unofficial brand counts 500 375 250 125 0 Gucci D Armani Nike Puma Adidas Rolex Omega Cartier
  7. 7. Official Adidas Store
  8. 8. Unofficial Adidas Store
  9. 9. Official Adidas Shoe
  10. 10. Unofficial Adidas Shoe
  11. 11. Rule One: Ignore

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