Brands in Worlds

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A KZero Worldswide presentation looking at the use of virtual worlds/MMOs by real world brands.

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Brands in Worlds

  1. 1. A Brand New World Virtual Worlds, Virtual Goods and Brand-Led Engagement
  2. 2. Brand and IP-driven companies across multiple categories are actively moving into the virtual worlds/goods & MMO sectors
  3. 3. KZero Media
  4. 4. KZero services Sectors: Virtual worlds, virtual goods, casual gaming, 3D gaming, augmented reality Start-ups / Pre-launch: Business planning, market sizing, financial modelling, strategic guidance, launch planning Operational companies: Marketing strategy, product development, user analysis, market entry planning, partnerships/busdev Brands: Media planning, campaign creation, virtual brand strategy For VC’s/Investors: Deal-flow, investment analysis, market sizing
  5. 5. Clients
  6. 6. Media References
  7. 7. Which Sectors Which types of companies are creating virtual worlds?
  8. 8. Which Sectors? Books Magazines Movies TV Toys Games
  9. 9. Branded Worlds Companies with their own virtual worlds/MMOs
  10. 10. Toys and Games Branded Worlds Companies with their own virtual worlds/MMOs
  11. 11. In Development
  12. 12. In Development
  13. 13. Music Branded Worlds Companies with their own virtual worlds/MMOs
  14. 14. Books Branded Worlds Companies with their own virtual worlds/MMOs
  15. 15. In Development
  16. 16. Movies Branded Worlds Companies with their own virtual worlds/MMOs
  17. 17. TV Branded Worlds Companies with their own virtual worlds/MMOs
  18. 18. In Development
  19. 19. In Development
  20. 20. Related Presentations/Reports
  21. 21. kzero.co.uk

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