Augmented Reality
                      Companies using marker-based AR

Monday, 5 July 2010
About KZero
                      Consulting, Analytics, Insight



Monday, 5 July 2010
KZero services
                  Sectors: Virtual worlds, virtual goods, casual gaming, 3D gaming, augmented
             ...
Clients




Monday, 5 July 2010
Media References




Monday, 5 July 2010
Brand Tracking: Augmented Reality
                        4                                                               ...
Brand Tracking: Automobiles
                        4

                      3.5
                                         ...
Monday, 5 July 2010
Monday, 5 July 2010
Monday, 5 July 2010
Automobiles: BMW (Z4)




Monday, 5 July 2010
Automobiles: Nissan (Cube)
Monday, 5 July 2010
Automobiles: Citroen (Picasso)
Monday, 5 July 2010
Automobiles: Fiat




Monday, 5 July 2010
Monday, 5 July 2010
Monday, 5 July 2010
Automobiles: Seat




Monday, 5 July 2010
Automobiles: Mazda




Monday, 5 July 2010
Automobiles: Peugoet




Monday, 5 July 2010
Brand Tracking: Apparel
                        4                                                                         ...
Apparel: Adidas




Monday, 5 July 2010
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Monday, 5 July 2010
Apparel: Benetton




Monday, 5 July 2010
Apparel: Hugo Boss
Monday, 5 July 2010
Apparel: Nike
Monday, 5 July 2010
Forever 21




Monday, 5 July 2010
Tissot




Monday, 5 July 2010
Brand Tracking: Media / Entertainment
                        4                                            John Mayer
    ...
Media / Entertainment: Doritos




Monday, 5 July 2010
Media / Entertainment: Assassins Creed




Monday, 5 July 2010
Media / Entertainment: Night at the Museum




Monday, 5 July 2010
Media / Entertainment: Transformers




Monday, 5 July 2010
Monday, 5 July 2010
Media / Entertainment:
                      Star Trek
Monday, 5 July 2010
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Media / Entertainment: Six Flags




Monday, 5 July 2010
Monday, 5 July 2010
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Monday, 5 July 2010
Brand Tracking: Food / Drink
                        4

                      3.5                                         ...
Muscle
 Milk




Monday, 5 July 2010
Brand Tracking: Misc
                        4                                                                            ...
AT&T World Cup




Monday, 5 July 2010
AT&T World Cup




Monday, 5 July 2010
Malaysia Airways




Monday, 5 July 2010
Monday, 5 July 2010
Monday, 5 July 2010
Monday, 5 July 2010
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Augmented Reality Brand Tracking Q2 2010

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Brands and companies using augmented reality.

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Augmented Reality Brand Tracking Q2 2010

  1. 1. Augmented Reality Companies using marker-based AR Monday, 5 July 2010
  2. 2. About KZero Consulting, Analytics, Insight Monday, 5 July 2010
  3. 3. KZero services Sectors: Virtual worlds, virtual goods, casual gaming, 3D gaming, augmented reality Start-ups / Pre-launch: Business planning, market sizing, financial modelling, strategic guidance, launch planning Operational companies: Marketing strategy, product development, user analysis, market entry planning, partnerships/busdev Brands: Media planning, campaign creation, virtual brand strategy For VC’s/Investors: Deal-flow, investment analysis, market sizing Monday, 5 July 2010
  4. 4. Clients Monday, 5 July 2010
  5. 5. Media References Monday, 5 July 2010
  6. 6. Brand Tracking: Augmented Reality 4 Adidas (VW) Olympus John Mayer Fox (Dollhouse) Ikea Orange IBM (WImbledon) Benetton AT&T (World Cup) 3.5 Molson Coors Mazda (2) Lost Valentinos Malaysia Airways Paramount (Transformers) Peugeot (3008) Esquire Six Flags Home Depot 3 Fox (Night at the Museum) Molson (Dry) Hugo Boss Tissot Fiat (500C and Linea) Stella L’Oreal Paris Search Volume Index Disney (Land) Wrigleys Forever 21 2.5 Eminem Nissan (370Z) MacDonalds Iron Man 2 Topps (Star Wars) 2 Lego Citroen (C3 Picasso) USPS Nike Kia (Soul) Disney (Alice in Wonderland) BMW (Mini) BMW (Z4) Paramount (Star Trek) 1.5 Yahoo (Olympics) Toyota (IQ) Nissan (Cube) MacDonalds (McNuggets) Peugeot 5008) 1 Nike (True City) Ford (Ka) Ray Ban Ubisoft (Assassins Creed) Muscle Milk GE (Smart Grid) Doritos (Blink 182) Hallmark 0.5 Infiniti Adidas Fanta (Virtual Tennis) MacDonalds (Avatar) Epson 0 Jan 08 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan 09 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan 10 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Source: Google Trends (Augmented Reality) Monday, 5 July 2010
  7. 7. Brand Tracking: Automobiles 4 3.5 Mazda (2) Peugeot (3008) 3 Fiat (500C and Linea) Search Volume Index 2.5 Nissan (370Z) 2 Citroen (C3 Picasso) Kia (Soul) BMW (Mini) BMW (Z4) 1.5 Toyota (IQ) Nissan (Cube) Peugeot 5008) 1 Ford (Ka) 0.5 Infiniti 0 Jan 08 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan 09 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan 10 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Source: Google Trends (Augmented Reality) Monday, 5 July 2010
  8. 8. Monday, 5 July 2010
  9. 9. Monday, 5 July 2010
  10. 10. Monday, 5 July 2010
  11. 11. Automobiles: BMW (Z4) Monday, 5 July 2010
  12. 12. Automobiles: Nissan (Cube) Monday, 5 July 2010
  13. 13. Automobiles: Citroen (Picasso) Monday, 5 July 2010
  14. 14. Automobiles: Fiat Monday, 5 July 2010
  15. 15. Monday, 5 July 2010
  16. 16. Monday, 5 July 2010
  17. 17. Automobiles: Seat Monday, 5 July 2010
  18. 18. Automobiles: Mazda Monday, 5 July 2010
  19. 19. Automobiles: Peugoet Monday, 5 July 2010
  20. 20. Brand Tracking: Apparel 4 Adidas (VW) Benetton 3.5 3 Hugo Boss Tissot L’Oreal Paris Search Volume Index Forever 21 2.5 2 Nike 1.5 1 Ray Ban Nike (True City) 0.5 Adidas 0 Jan 08 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan 09 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan 10 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Source: Google Trends (Augmented Reality) Monday, 5 July 2010
  21. 21. Apparel: Adidas Monday, 5 July 2010
  22. 22. Monday, 5 July 2010
  23. 23. Monday, 5 July 2010
  24. 24. Apparel: Benetton Monday, 5 July 2010
  25. 25. Apparel: Hugo Boss Monday, 5 July 2010
  26. 26. Apparel: Nike Monday, 5 July 2010
  27. 27. Forever 21 Monday, 5 July 2010
  28. 28. Tissot Monday, 5 July 2010
  29. 29. Brand Tracking: Media / Entertainment 4 John Mayer Fox (Dollhouse) 3.5 Lost Valentinos Paramount (Transformers) Esquire Six Flags 3 Fox (Night at the Museum) Search Volume Index Disney (Land) 2.5 Eminem MacDonalds Iron Man 2 (Star Wars) 2 Disney (Alice in Wonderland) Paramount (Star Trek) 1.5 Yahoo (Olympics) MacDonalds (McNuggets) 1 Ubisoft (Assassins Creed) Doritos (Blink 182) 0.5 MacDonalds (Avatar) 0 Jan 08 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan 09 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan 10 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Source: Google Trends (Augmented Reality) Monday, 5 July 2010
  30. 30. Media / Entertainment: Doritos Monday, 5 July 2010
  31. 31. Media / Entertainment: Assassins Creed Monday, 5 July 2010
  32. 32. Media / Entertainment: Night at the Museum Monday, 5 July 2010
  33. 33. Media / Entertainment: Transformers Monday, 5 July 2010
  34. 34. Monday, 5 July 2010
  35. 35. Media / Entertainment: Star Trek Monday, 5 July 2010
  36. 36. Monday, 5 July 2010
  37. 37. Monday, 5 July 2010
  38. 38. Monday, 5 July 2010
  39. 39. Monday, 5 July 2010
  40. 40. Media / Entertainment: Six Flags Monday, 5 July 2010
  41. 41. Monday, 5 July 2010
  42. 42. Monday, 5 July 2010
  43. 43. Monday, 5 July 2010
  44. 44. Brand Tracking: Food / Drink 4 3.5 Molson Coors 3 Molson (Dry) Stella Search Volume Index Wrigleys 2.5 MacDonalds (Star Wars) 2 1.5 MacDonalds (McNuggets) 1 Doritos (Blink 182) Muscle Milk 0.5 Fanta (Virtual Tennis) MacDonalds (Avatar) 0 Jan 08 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan 09 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan 10 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Source: Google Trends (Augmented Reality) Monday, 5 July 2010
  45. 45. Muscle Milk Monday, 5 July 2010
  46. 46. Brand Tracking: Misc 4 Olympus Ikea Orange IBM (WImbledon) AT&T (World Cup) 3.5 Malaysia Airways Home Depot 3 Search Volume Index 2.5 Topps 2 USPS 1.5 1 Ray Ban GE (Smart Grid) Hallmark 0.5 Epson 0 Jan 08 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan 09 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan 10 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Source: Google Trends (Augmented Reality) Monday, 5 July 2010
  47. 47. AT&T World Cup Monday, 5 July 2010
  48. 48. AT&T World Cup Monday, 5 July 2010
  49. 49. Malaysia Airways Monday, 5 July 2010
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  52. 52. Monday, 5 July 2010

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