Augmented Reality Brand Tracking

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An ongoing tracking presentation of real world brands using Augmented Reality.

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Augmented Reality Brand Tracking

  1. 1. Brand Tracking: Augmented Reality 7 Ikea Stella Artois Adidas (VW) Orange John Mayer Peugeot (3008) 6 Mazda (2) Six Flags Kia (Soul) Wrigleys Lost Valentinos 5 Esquire Molson (Dry) Search Volume Index Paramount (Transformers) Fox (Dollhouse) MacDonalds (Star Wars) 4 Fox (Night at the Museum) Fiat (500C and Linea) Disney (Land) Nissan (370Z) USPS MacDonalds (Avatar) Topps Nike 3 Paramount (Star Trek) Epson Toyota (IQ) Lego Eminem BMW (Z4) MacDonalds (McNuggets) 2 BMW (Mini) Nissan (Cube) Infiniti Adidas Ubisoft (Assassins Creed) Doritos (Blink 182) Ray Ban 1 GE (Smart Grid) Citroen (C3 Picasso) Ford (Ka) Fanta (Virtual Tennis) 0 Jan 08 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan 09 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Source: Google Trends (Augmented Reality)
  2. 2. Brand Tracking: Automobiles 7 Peugeot (3008) 6 Mazda (2) Dodge (Avenger) SEAT 5 Search Volume Index 4 Nissan (370Z) Kia (Soul) 3 Toyota (IQ) Fiat (500C and Linea) BMW (Z4) 2 BMW (Mini) Infiniti Nissan (Cube) 1 Citroen (C3 Picasso) Ford (Ka) 0 Jan 08 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan 09 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Source: Google Trends (Augmented Reality)
  3. 3. Automobiles: BMW (Z4)
  4. 4. Automobiles: Nissan (Cube)
  5. 5. Automobiles: Citroen (Picasso)
  6. 6. Automobiles: Fiat
  7. 7. Automobiles: Seat
  8. 8. Automobiles: Mazda
  9. 9. Brand Tracking: Apparel 7 Adidas (VW) 6 Benetton 5 Search Volume Index Hugo Boss 4 Nike 3 2 Adidas Ray Ban 1 0 Jan 08 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan 09 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Source: Google Trends (Augmented Reality)
  10. 10. Apparel: Adidas
  11. 11. Apparel: Benetton
  12. 12. Apparel: Hugo Boss
  13. 13. Brand Tracking: Media / Entertainment 7 John Mayer Mattel (Avatar) Lost Valentinos 6 Six Flags Esquire 5 Fox (Dollhouse) Search Volume Index Paramount (Transformers) MacDonalds (Star Wars) 4 Fox (Night at the Museum) Disney (Land) MacDonalds (Avatar) 3 Paramount (Star Trek) Eminem MacDonalds (McNuggets) 2 Ubisoft (Assassins Creed) Doritos (Blink 182) 1 0 Jan 08 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan 09 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Source: Google Trends (Augmented Reality)
  14. 14. Media / Entertainment: Doritos
  15. 15. Media / Entertainment: Assassins Creed
  16. 16. Media / Entertainment: Night at the Museum
  17. 17. Media / Entertainment: Transformers
  18. 18. Media / Entertainment: Star Trek
  19. 19. Media / Entertainment: Six Flags
  20. 20. Brand Tracking: Food / Drink 7 Stella Artois Wrigleys 6 5 Molson (Dry) Search Volume Index MacDonalds (Star Wars) 4 MacDonalds (Avatar) 3 MacDonalds (McNuggets) 2 Doritos (Blink 182) 1 Fanta (Virtual Tennis) 0 Jan 08 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan 09 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Source: Google Trends (Augmented Reality)
  21. 21. Brand Tracking: Misc 7 Ikea Home Depot Orange 6 Cisco 5 Search Volume Index 4 USPS Topps 3 Epson Lego 2 1 GE (Smart Grid) 0 Jan 08 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan 09 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Source: Google Trends (Augmented Reality)
  22. 22. About KZero Consulting, Analytics, Insight
  23. 23. KZero services (we don’t just do charts) For Start-ups: Business planning, market sizing, financial modeling, strategic guidance For Virtual World/Goods companies: Marketing strategy, product development, user analysis For Brands: Media planning, campaign creation, virtual brand strategy For VC’s/Investors: Deal-flow, investment analysis, market sizing
  24. 24. Clients
  25. 25. Media References

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