Personal Information
Organization / Workplace
Bengaluru Area, India India
Occupation
Brand-parent. Nurturer. Mentor at 'brand-@itude'
Industry
Advertising / Marketing / PR
Website
http://www.brandattitude.org
About
Expert in services sector branding and marcom. Mastermind of the Idea Cellular brand I.D. and launch. 24 years experience split between advertising (JWT; Bates; Grey) & telecom (Idea Cellular; Reliance Communications).
Deeply interested in parenting brands - from labour pains to maturity. Exposure to diverse brands, from service sector to FMCG to durables. Global brands associated with UDIL; AT&T.
Have good exposure in internal-employee communications & engagement programs.
Specialties: Parenting: Give birth to and/ or refine Brand I.D., Architecture, articulating the Vision, Values and Attitude statements that govern the Corporate culture
Nurturing: Guide / develop Brand Engagement Str...
Tags
case
marketing
brand
hr
published in exchange4media
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Presentations
(3)Documents
(11)Likes
(7)The 21st Century Corporation
Jay Vikram Bakshi
•
8 years ago
Paul Writer Survey Report on The Agency and The Marketing Tech Landscape
Paul Writer
•
8 years ago
Big Data and The Little Prince
Muder Chiba
•
10 years ago
7 Myths of Startup Financing
Reid Hoffman
•
9 years ago
Mobile Is Eating the World (2015)
a16z
•
8 years ago
GAFAnomics: New Economy, New Rules
Fabernovel
•
9 years ago
Pitch debate: manosh on nokia
Manosh R. Sengupta -raconteur of stories on people and brands
•
12 years ago
Personal Information
Organization / Workplace
Bengaluru Area, India India
Occupation
Brand-parent. Nurturer. Mentor at 'brand-@itude'
Industry
Advertising / Marketing / PR
Website
http://www.brandattitude.org
About
Expert in services sector branding and marcom. Mastermind of the Idea Cellular brand I.D. and launch. 24 years experience split between advertising (JWT; Bates; Grey) & telecom (Idea Cellular; Reliance Communications).
Deeply interested in parenting brands - from labour pains to maturity. Exposure to diverse brands, from service sector to FMCG to durables. Global brands associated with UDIL; AT&T.
Have good exposure in internal-employee communications & engagement programs.
Specialties: Parenting: Give birth to and/ or refine Brand I.D., Architecture, articulating the Vision, Values and Attitude statements that govern the Corporate culture
Nurturing: Guide / develop Brand Engagement Str...
Tags
case
marketing
brand
hr
published in exchange4media
See more