Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social Media and Communication


Published on

Presentation to several classes at Trine University. Emphasis on using social media for personal and professional networking and communication.

Published in: Education
  • Be the first to comment

Social Media and Communication

  1. 1. Communication in the digital age Niclas Hulting Director of Web Marketing and Social Media @niclashulting
  2. 2. • “Social media isn‟t a fad, it‟s a fundamental shift in how we communicate” – Erik Qualman
  3. 3. { Social Media is NOT }• Social media is NOT a SILVER BULLETT.• Social media is NOT free• Social media is NOT new.
  4. 4. { „Ch-Ch-Ch-Changes‟ }Social media has leveled theplaying field. It has empoweredthe customer; the user.For the first-time inhistory, customer has power.
  5. 5. { New Way of Communicating }Traditional (Media) Communication Social Media Communication
  6. 6. { Communication Landscape }• Rapid-fire• Instant• NOW NOW NOW• Zero patience• Help me now! How about now? NOW?• You snooze, you lose…
  7. 7. { Millennial Generation and communication }
  8. 8. { Millennial Generation and communication }
  9. 9. { Millennial Generation and communication }
  10. 10. { Millennial Generation and communication }
  11. 11. { A Different World }Yesterday Today
  12. 12. { Social Media and Web 2.0 }• Global Marketplace• Endless Opportunities• Manage Online Reputation
  13. 13. { New Hiring Landscape } of companies use social media for89% recruiting purposes. of employers rejected candidates1/3 based on online findings (Google)80% of companies use Linkedin, 45% use twitter, 50% use Facebook to find talent. Statistics via and
  14. 14. { Be a Tool }• Hootsuite / tweetdeck, etc.• Google Alerts• Newsle,, etc•
  15. 15. { #DoGooDWork }• Differentiate• Think Outside of the (Digital) Box• Stick to your core values• Give and you shall receive
  16. 16. { The world of „Socialnomics‟ }