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Why email marketing still reigns supreme in digital marketing


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"The Money is in the List": Why Email Marketing Still Reigns Supreme.

Even though email marketing is the oldest tool in the digital marketing box, it is still the most powerful at generating a consistent stream of sales for small businesses.

Find out why email marketing is still so effective and 6 reasons why small businesses should make email a priority.

➼ FREE DOWNLOAD: 10 Days of Email Marketing Tips -

I'm Nicky Pasquier, the founder of Virtuoso Assistant, and accredited Email Marketer with HubSpot.

Published in: Business
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Why email marketing still reigns supreme in digital marketing

  1. 1. Why Email Marketing Still Reigns Supreme
  2. 2. You’ve probably heard this before but…
  3. 3. The money is in the list
  4. 4. “The list is the lifeblood of any brand seeking to generate revenue, grow market share and create a sustainable business” - Rebecca Murtagh h Read More
  5. 5. Despite the assertion that email is dead, the use of email is increasing worldwide
  6. 6. By the end of 2019 email users worldwide will increase to over 2.9 billion
  7. 7. Email marketing is more effective than social media at generating a consistent income for a business
  8. 8. Email generates 174% more conversions than Social Media
  9. 9. “Stop promoting social media profiles and focus on your email list” - Derek Halpern Read More
  10. 10. You will get 2X more subscribers to your email list than interactions on Facebook
  11. 11. Email marketing may be the oldest tool in the digital marketing toolbox…
  12. 12. And the first email was sent way back in the early 1970s
  13. 13. But the fact that email has been around for decades is testament to th fact that it works! it works!
  14. 14. Why does email marketing work?
  15. 15. 1. The rise of mobile devices
  16. 16. Do you recall the 1970s TV advert for Martini?
  17. 17. Any time, any place, anywhere
  18. 18. 81% of smartphone users say email is the most popular activity they use their phone for.
  19. 19. On the other hand…
  20. 20. If your emails are not optimised for mobile
  21. 21. 75% of subscribers will delete an email that cannot be read on a mobile device
  22. 22. 51% of recipients will unsubscribe from emails that are not optimised for mobile
  23. 23. 2. Greater Return on Investment (ROI)
  24. 24. Every $1 spent on email marketing brings in $38 dollars
  25. 25. MailChimp provides a low risk ‘forever free’ account
  26. 26. Use the free sign-up forms provided by your ESP to attract new subscribers to your Lists
  27. 27. 3. List Segmentation
  28. 28. Segmented email campaigns increase open rates by 14.31%
  29. 29. Be sure to target existing customers!
  30. 30. Existing customers are 50% more likely to try new products and spend 31% more
  31. 31. 4. Personalisation
  32. 32. Emails convey the right message
  33. 33. To the right person
  34. 34. At the right time
  35. 35. “A person’s name is to the person the sweetest and most important sound in any language” - Dale Carnegie
  36. 36. Emails with a recipient’s name in the subject line are 22.2% more likely to be opened
  37. 37. However…
  38. 38. 67% of consumers unsubscribe from emails containing irrelevant content
  39. 39. 5. Analytics
  40. 40. You cannot argue with hard data
  41. 41. “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half” - John Wannamaker
  42. 42. Use reports and analytics to measure - sent metrics s
  43. 43. Open rate s
  44. 44. Click through rate (CTR) s
  45. 45. s
  46. 46. You cannot optimise what you cannot measure
  47. 47. 6. Automation
  48. 48. Stay ‘top of mind’ and nurture new leads with automated email sequences or ‘drip campaigns’
  49. 49. Companies that excel at drip campaigns generate 80% more sales
  50. 50. Email marketing is a no brainer!
  51. 51. Since you’re savvy enough to understand the huge benefits of having an email marketing strategy
  52. 52. Click HERE to get your FREE 10 Days of Email Marketing Tips for small business
  53. 53. by Nicky Pasquier - Virtuoso Assistant E: T: +44 (0)1739 988 561