Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Your Title was a winner and readers are
clicking through to read your article.
Congratulations!!
How are you going to hook readers …
… and keep them reading?
Don’t forget: our attention span is
1% LESS than a goldfish!
We’ve dealt with the “Title”.
Now let’s consider the overall structure
of your article.
A blog is roughly divided into sections:-
(1) Title
(2) Lead paragraph
(3) Image
(4) Body
(5) Conclusion
(6) Call to Action
[Download the full graphic from my
blog page for future reference]
Blog Appeal!
One of the most important aspects to consider is
how APPEALING your blog is to look at.
If it’s difficult to ...
Points to Consider
➢ SPACE: don’t be afraid to leave plenty of space on
your blog page for an uncluttered look
➢ IMAGES: i...
Wade Harman’s blog is beautiful: lots of white space, clear
text and brand colours only.
Here’s what NOT to do!
➢ Sub-headings: keep paragraphs short by using
sub-headings
➢ Bullet points: make your article ‘scannable’ by
including li...
➢ Text size: aim for text between 14 - 16 pixels
➢ Use CAPITALS, bold & italic font for emphasis
A perfect example
from “The Branded
Solopreneur”
Quick Reminders
Keep in mind who you’re writing your article for,
i.e. your ‘buying personas
Keep focused & don’t stray of...
Contact me for further information or if you have any
queries about your business blog.
Email me for free advice!
How to Hook your Readers
How to Hook your Readers
Upcoming SlideShare
Loading in …5
×

How to Hook your Readers

475 views

Published on

Bite-Sized Blogging Tips: How to Hook your Readers

Discover how to entice readers to stay on your blog rather than clicking away immediately. If they don't like what they see, they're going to leave.

There are two things to consider this week in order to make your blog appealing in the first instance!

Watch the full video tutorial over on YouTube:

Published in: Business
  • Be the first to comment

  • Be the first to like this

How to Hook your Readers

  1. 1. Your Title was a winner and readers are clicking through to read your article. Congratulations!!
  2. 2. How are you going to hook readers … … and keep them reading?
  3. 3. Don’t forget: our attention span is 1% LESS than a goldfish!
  4. 4. We’ve dealt with the “Title”. Now let’s consider the overall structure of your article.
  5. 5. A blog is roughly divided into sections:- (1) Title (2) Lead paragraph (3) Image (4) Body (5) Conclusion (6) Call to Action
  6. 6. [Download the full graphic from my blog page for future reference]
  7. 7. Blog Appeal! One of the most important aspects to consider is how APPEALING your blog is to look at. If it’s difficult to read, people are going to bounce straight off.
  8. 8. Points to Consider ➢ SPACE: don’t be afraid to leave plenty of space on your blog page for an uncluttered look ➢ IMAGES: include images to break up blocks of text. They’re visually appealing & highly sharable on social media
  9. 9. Wade Harman’s blog is beautiful: lots of white space, clear text and brand colours only.
  10. 10. Here’s what NOT to do!
  11. 11. ➢ Sub-headings: keep paragraphs short by using sub-headings ➢ Bullet points: make your article ‘scannable’ by including listing facts or key points. Don’t forget … FACT ➼ The average person only reads about 20% of the text on a web page
  12. 12. ➢ Text size: aim for text between 14 - 16 pixels ➢ Use CAPITALS, bold & italic font for emphasis
  13. 13. A perfect example from “The Branded Solopreneur”
  14. 14. Quick Reminders Keep in mind who you’re writing your article for, i.e. your ‘buying personas Keep focused & don’t stray off point Remind yourself how your reader is going to benefit from your article
  15. 15. Contact me for further information or if you have any queries about your business blog. Email me for free advice!

×