Design Huddle: Basic Design Principles

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This presentation focuses on basic design principles which includes include layout, color, and typography and was given to startup companies at Fortify Ventures on March 22, 2012 in Washington, DC.

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Design Huddle: Basic Design Principles

  1. 1. DESIGN HUDDLE@THEFORT #designhuddle
  2. 2. Layout #designhuddle
  3. 3. Things to ask #designhuddle
  4. 4. What if... #designhuddle
  5. 5. Does it create a mood? #designhuddle
  6. 6. Have good craftsmanship? #designhuddle
  7. 7. Clearly state the concept? #designhuddle
  8. 8. Have a grid structure? #designhuddle
  9. 9. Have a clear message? #designhuddle
  10. 10. Use alignments? #designhuddle
  11. 11. Rhythmic Devices
  12. 12. Horizontal Banding
  13. 13. Vertical Banding
  14. 14. T-Shaped
  15. 15. z-Shaped
  16. 16. O-Shaped
  17. 17. Pivot
  18. 18. S-Shaped
  19. 19. Box
  20. 20. L-Shaped
  21. 21. C-Shaped
  22. 22. Triangle
  23. 23. Open Space
  24. 24. No Space M-SHAKALALA! HE'S ON FIRE! ITS GOOOOOOOO TUDE WITH AN ATTITUDE! BOOM-SHAKALALA! H ON FIRE! ITS GOOOOOOOOD! IS IT THE SHOES? M-SHAKALALA! HE'S ON FIRE! ITS GOOOOOOOO TUDE WITH AN ATTITUDE! BOOM-SHAKALALA! H ON FIRE! ITS GOOOOOOOOD! IS IT THE SHOES? M-SHAKALALA! HE'S ON FIRE! ITS GOOOOOOOO TUDE WITH AN ATTITUDE! BOOM-SHAKALALA! H ON FIRE! ITS GOOOOOOOOD! IS IT THE SHOES? M-SHAKALALA! HE'S ON FIRE! ITS GOOOOOOOO TUDE WITH AN ATTITUDE! BOOM-SHAKALALA! H ON FIRE! ITS GOOOOOOOOD! IS IT THE SHOES? M-SHAKALALA! HE'S ON FIRE! ITS GOOOOOOOO TUDE WITH AN ATTITUDE! BOOM-SHAKALALA! H
  25. 25. Change-of-Scale
  26. 26. Transparency
  27. 27. Escaping Boundaries
  28. 28. reflective
  29. 29. CropPing
  30. 30. Positive Negative
  31. 31. Color #designhuddle
  32. 32. Vibrant full of energy and enthusiasm
  33. 33. Urban characteristic of a city or town
  34. 34. Zing energy, enthusiasm, or liveliness
  35. 35. Belle from skin tones to colors that flatter
  36. 36. Powerful strength, quality, and 100% honey badger
  37. 37. Tender kind, gentle, or sentimental nature
  38. 38. Party a night on the town
  39. 39. Relax rest, enjoy, and yawn
  40. 40. Organic suggestive of earth and soil
  41. 41. Baked warm, comfort, affectionate, and kind
  42. 42. Typography #designhuddle
  43. 43. Things to ask #designhuddle
  44. 44. Is the type 
 right for the target? #designhuddle
  45. 45. Working with the concept? #designhuddle
  46. 46. Legible? #designhuddle
  47. 47. Part of the unified whole? #designhuddle
  48. 48. Enough contrast? #designhuddle
  49. 49. Connect with 
 the right emotion? #designhuddle
  50. 50. #designhuddle
  51. 51. #designhuddle
  52. 52. #designhuddle
  53. 53. #designhuddle
  54. 54. What if... #designhuddle
  55. 55. Thank You @whistle whitmoyer.com

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