1.
LinkedIn Groups
The ins and outs

2.
LinkedIn Groups – Why?
"Of the three top social
networks - LinkedIn converts
277% more than Facebook or
Twitter.” HubSpot
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© sheilascarborough

3.
Is a group right for my audience?
3
© airiklopez

4.
Are you target audience on LinkedIn?
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5.
Is this their preferred medium?
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6.
Will they engage, comment or relate to the materials?
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© simajr

7.
NOTE: Topic groups tend to
outperform branded groups
1. Members feel it is more a
thought leadership/insights
and discussion and less of a
sales pitch.
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8.
NOTE: Topic groups tend to
outperform branded groups
2. Digital natives join groups
where they feel they will be
less sold to and more
educated.
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9.
If your audience are primed for
a group - are you?
1. Establish the objectives
of your LinkedIn group.
2. Know what success
looks like. 9

10.
Choose your KPIs
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11.
Source content!
1. Set up a content calendar.
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12.
Source content!
THE
80:20
RULE FOR CONTENT
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13.
Source content!
2. Post 4 pieces from
other sources to one of
your own.
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14.
Focus on the extroverts!
THE
80:20
RULE FOR COMMUNITY
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15.
Focus on the extroverts!
20% will be you key
audience. Who will respond
and engage with your content.
Nurture them!
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16.
Focus on developing introverts!
Others may just listen.
Too shy to engage or
comment yet still soaking up
your content.
Nurture them too!
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17.
Set up a team
1. Name a LinkedIn champion
Focused on sending a weekly
reminder for updates and
stats on performance.
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18.
Set up a team
2. Find experts 18
© raster

19.
Set up a team
Have (at least) 3 subject
matter experts.
Willing to give 5 minutes a
day to post and comment.
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20.
Set up a team
3. Have (at least) 2 articles or
pieces of content ready
every week.
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21.
Set up a team
4. Set Google alerts to
search for market
information. Think -
80:20
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22.
Launch, analyse, learn & adjust
Social ≠ campaigns.
There’s no start, middle or
end it’s on-going
engagement
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23.
Launch, analyse, learn & adjust
Look at successful posts –
Analyse against KPIs
adapt and repeat.
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24.
Launch, analyse, learn & adjust
Share what works with
your teams and company then
Keep innovating
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25.
Launch, analyse, learn & adjust
Keep abreast of platform and
social media updates. New
features, policies, tools etc.
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26.
Launch, analyse, learn & adjust
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