Portfolio Of Nick Thorsch

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Portfolio of my Internet marketing work

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Portfolio Of Nick Thorsch

  1. 1. Nick Thorsch Savvy Web Designer and Internet Marketer
  2. 2. Obama for America Presidential Campaign New Media Team in New Hampshire <ul><li>Problem </li></ul><ul><li>Organize and distribute media and information accurately and quickly </li></ul><ul><li>Solution </li></ul><ul><li>Managed 1000s of event photos on Flickr </li></ul><ul><ul><li>Ensured only good photos of Barack were posted </li></ul></ul><ul><ul><li>Selected a few photos to be displayed to the public and on the website </li></ul></ul><ul><li>Created landing pages for events in a CMS </li></ul><ul><li>Formatted the HTML email newsletter sent Sundays to top donors </li></ul><ul><li>Compiled a long list of NH polling locations </li></ul><ul><ul><li>The Excel list became the data source for the website </li></ul></ul>
  3. 3. Janyse Jaud Music Artist Internet Marketing <ul><li>Problem </li></ul><ul><li>Janyse wanted to grow her music business online. </li></ul><ul><li>Solution </li></ul><ul><li>Built up her Internet presence to generate more potential traffic </li></ul><ul><ul><li>Redesigned her MySpace page </li></ul></ul><ul><ul><li>Created Facebook Page </li></ul></ul><ul><ul><li>Expanded her Wikipedia page </li></ul></ul><ul><ul><li>Increased link referrals from other websites </li></ul></ul><ul><ul><li>Marketed her music video (8,000+ views) </li></ul></ul><ul><li>Turned new traffic into repeat visitors </li></ul><ul><ul><li>Created an email list so she can communicate with fans about news and offers </li></ul></ul><ul><li>Made money online </li></ul><ul><ul><li>Ended full song freebies with no return </li></ul></ul><ul><ul><li>Innovated extended samples for MySpace and Facebook – 1 minute long, longer than 30 seconds on iTunes </li></ul></ul><ul><ul><li>Linked pages to products </li></ul></ul><ul><ul><li>Digital sales increased immediately </li></ul></ul>
  4. 4. MatchMatrix Relationship Information Service Facebook Application <ul><li>Problem </li></ul><ul><li>MatchMatrix wanted more leads and an engaging online demo </li></ul><ul><li>Solution </li></ul><ul><li>Transformed their information service into a dynamic Facebook application </li></ul><ul><ul><li>Created the idea of relationship ratings for all Facebook friends </li></ul></ul><ul><ul><li>Designed the page flow and user experience </li></ul></ul><ul><ul><li>Added features like sorting and sharing </li></ul></ul><ul><ul><li>Incorporated notices to friends about their ratings to spur viral growth </li></ul></ul><ul><li>Enabled lead capture and conversion </li></ul><ul><ul><li>Email registration to use the application </li></ul></ul><ul><ul><li>Follow-up emails and banners promoted paid offerings </li></ul></ul><ul><li>Building it into a dating site </li></ul><ul><ul><li>Adding unique features like energetic matchmaking </li></ul></ul><ul><ul><li>Application will be used as a demo for business development </li></ul></ul>on
  5. 5. Ultimate Vision Board Personal Development Facebook Application <ul><li>Problem </li></ul><ul><li>Create a vision board that can grow virally to ride The Secret movie trend </li></ul><ul><li>Solution </li></ul><ul><li>Conceived a cross-OS Flash-based vision board Facebook application </li></ul><ul><ul><li>Enables no-install and no OS limitations for easy use by any Facebook user </li></ul></ul><ul><ul><li>Offered at a lower cost than competitors </li></ul></ul><ul><ul><li>Can be shared, printed and used as a desktop background picture </li></ul></ul><ul><li>Enabled viral growth </li></ul><ul><ul><li>Gave users many options to share their vision board through links, profile boxes and embeddable widgets </li></ul></ul><ul><li>Marketing efforts resulted in 11,000 users </li></ul><ul><ul><li>Partnered with owners of highly trafficked web pages </li></ul></ul><ul><ul><li>Ran a referral contest, did grassroots marketing, and SEO work </li></ul></ul>
  6. 6. On Track Goals Goal Management Facebook Application <ul><li>Problem </li></ul><ul><li>Enable Facebook users to keep track of and share their goals </li></ul><ul><li>Solution </li></ul><ul><li>Created a goal management Facebook application </li></ul><ul><ul><li>Designed an easy to follow step-by-step approach to adding goals and actions </li></ul></ul><ul><ul><li>Enabled friends to be accountability partners </li></ul></ul><ul><ul><li>Designed a scorecard so users have a single page view of all actions to complete that week and a score system to track their progress </li></ul></ul>
  7. 7. On Track Projects Project Management Facebook Application <ul><li>Problem </li></ul><ul><li>Enable students and businesses to manage their social and work life through Facebook </li></ul><ul><li>Solution </li></ul><ul><li>Created a project management Facebook application </li></ul><ul><ul><li>Designed an easy to follow step-by-step approach to adding projects and tasks </li></ul></ul><ul><ul><li>Enabled friends to be easily added to projects and tasks </li></ul></ul><ul><ul><li>Incorporated features like file sharing, message boards, and progress tracking </li></ul></ul>
  8. 8. Americlean Industrial Painting and Cleaning Lead Qualification Survey <ul><li>Problem </li></ul><ul><li>Filter leads from search engines to determine what to do with each </li></ul><ul><li>Solution </li></ul><ul><li>Created a lead qualification survey </li></ul><ul><ul><li>Used a free survey to determine initial use before investing in custom development </li></ul></ul><ul><ul><li>Incentivized visitors with a free, fast estimate </li></ul></ul><ul><li>Monetized the concept </li></ul><ul><ul><li>Survey forms for leads outside of Americlean’s areas of expertise or areas of service can be sold at a premium to other companies </li></ul></ul>
  9. 9. How do you dream of growing your business on the Internet? Contact me to discuss! [email_address] or 760-473-9223

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