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IS A BRAND WHAT WE TELL CONSUMERS IT IS?

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IS A BRAND WHAT WE TELL CONSUMERS IT IS?

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IS A BRAND WHAT WE TELL CONSUMERS IT IS?

  1. 1. IS A BRAND WHAT WE TELL CONSUMERS IT IS?
  2. 2. “A BRAND IS NO LONGER WHAT WE TELL THE CONSUMER IT IS. IT IS WHAT CONSUMERS TELL EACH OTHER IT IS.” - SCOTT COOK, FOUNDER OF INTUIT
  3. 3. THIS IS A POPULAR PHRASE TODAY
  4. 4. BUT WHAT WILL BE THE PHRASE OF TOMORROW?
  5. 5. BUT FIRST, WHY DOES THIS STATEMENT HOLD TRUE TODAY?
  6. 6. LEADERS DICTATE WHAT THE FOLLOWERS FOLLOW
  7. 7. PEER TO PEER INFLUENCE IS AT AN ALL TIME HIGH
  8. 8. CONSUMERS NO LONGER LISTEN TO ONE WAY COMMUNICATIONS
  9. 9. “A BRAND IS NO LONGER WHAT WE TELL THE CONSUMER IT IS. IT IS WHAT CONSUMERS TELL US IT IS.” – PLANNER OF THE FUTURE
  10. 10. WHAT THE HECK DOES THIS MEAN?
  11. 11. BRANDS ARE SHIFTING FOR THREE MAIN REASONS
  12. 12. CULTURAL TRENDS ABUNDANCE OF CHOICE BRAND IRRELEVANCE
  13. 13. THREE EXAMPLES
  14. 14. CONSUMERS HAVE THE POWER TO TELL BRANDS HOW THEY SHOULD COMMUNICATE WITH THE WORLD
  15. 15. IF CONSUMERS WANT TO INCREASE HEALTHY EATING HABITS, BRANDS MUST SHIFT TO ADHERE TO (NEW) DEMANDS
  16. 16. IF A BRAND IS MISREPRESENTED, IT MUST PROVE TO CONSUMERS WHY THEY MATTER AGAIN
  17. 17. “A BRAND IS NO LONGER WHAT WE TELL THE CONSUMER IT IS. IT IS WHAT CONSUMERS TELL US IT IS.” – YOUR NAME HERE IF YOU AGREE
  18. 18. THANKS! NICK SMATT NICK-SMATT.COM NICHOLASSMATT@GMAIL.COM @NICK_SMATT

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