Social Media + IRL Networking = A Job!*<br />A real life success story<br />Presentation by Nick Rovisa<br />*Disclaimer: ...
First and foremost..<br />THANK YOU<br />“You coulda been anywhere in the world, but you’re here with me.. I appreciate th...
So Who Am I?<br />I’m Nick Rovisa<br />I used a mix of social  and real-life networking to land a digital gig in New York ...
Question before we start<br />What does everyone want to be when they grow up?<br />
My long story, short.<br />September 2010<br />Working at Break the Ice Media<br />September 2010<br />Registered for SMAC...
How I see it.<br />AKA<br />*Active & Consistent Participation<br />HUSTLE<br />
My Social Strategy<br />My social strategy was to be on everything at all times and it worked for me.<br />YOU should NOT ...
My best piece of advice<br />If you remember nothing else, make it be this:<br />Be Relevant and Authentic<br />“At the co...
Authenticity in action<br />
Working your “strategy”<br /> Develop your personal brand & stay true to your mission<br /> Be active and smart online<br ...
Develop your personal brand & stay true to your mission<br /> Who are you? What’s your story? What do you do? What do you ...
Be active and smart online<br />1. Follow agencies you’re interested in<br />Follow some employees too<br />2. If co. just...
Mix in the real thing<br />“When attending a meetup, conference or HH (Limit yourself to 2 drinks) - mingle. Act like you'...
Hustle, rinse, repeat <br />“Things may come to those who wait, but only the things left by those who hustle.”<br />
Questions?? (My favorite part!)<br />These should help you get started if you can’t think of any:<br /><ul><li>Nick, what ...
Should I use my real name on social networks?
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Social Media + IRL Networking = A Job! A real life success story

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I gave this presentation at the Social Media and Communications Symposium at RIT on 9/29/11. It focuses on my story using social media and real life networking to land a digital gig in NYC.

I am in talks to give this presentations at a few more colleges and am always looking for new opportunities to present. If interested, please reach out to me at nicholas.rovisa@gmail.com

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  • Make the “wrong’ sign transition in.My strategy is not your strategy.
  • Be Relevant and Be Authentic.
  • http://mashable.com/2011/05/24/profanity-facebook-walls-2/
  • http://mashable.com/2011/05/24/profanity-facebook-walls-2/
  • 1. Follow agencies and topics you’re interested in Follow some employees too2. Get a feel for the culture and jump into conversations when the time feels right. 3. If co. just published a white paper or blog, comment on it.4. Think organic conversation rather than forced.5. When you think the time is right, take the conversation to the next level. 6. Stay up-to-date and congratulate them on biz wins and new work. 7. If interested in a specific role, check out their employees on Linkedin and the professional journeys they took before landing their position.
  • 1. Follow agencies and topics you’re interested in Follow some employees too2. Get a feel for the culture and jump into conversations when the time feels right. 3. If co. just published a white paper or blog, comment on it.4. Think organic conversation rather than forced.5. When you think the time is right, take the conversation to the next level. 6. Stay up-to-date and congratulate them on biz wins and new work. 7. If interested in a specific role, check out their employees on Linkedin and the professional journeys they took before landing their position.
  • Social Media + IRL Networking = A Job! A real life success story

    1. 1. Social Media + IRL Networking = A Job!*<br />A real life success story<br />Presentation by Nick Rovisa<br />*Disclaimer: Presentation not guaranteed to get you a job. Sorry.<br />
    2. 2. First and foremost..<br />THANK YOU<br />“You coulda been anywhere in the world, but you’re here with me.. I appreciate that” <br />Jay-Z<br />
    3. 3. So Who Am I?<br />I’m Nick Rovisa<br />I used a mix of social and real-life networking to land a digital gig in New York City, and I’m going to tell you how I did it and how you can too. Trust me, it’s not rocket science.. Or is it?<br />Nick Rovisa – Rocket Scientist<br />
    4. 4. Question before we start<br />What does everyone want to be when they grow up?<br />
    5. 5. My long story, short.<br />September 2010<br />Working at Break the Ice Media<br />September 2010<br />Registered for SMACS b/c Deirdre Breakenridge was one of the speakers<br />September 2010<br />Tweeted at Deirdre thanking her for coming to Roc & asked if I could get a photo with her<br />September 2010<br />She responded positively and I was in.<br />A few weeks later<br />Friend sends me job opening. Hiring Manager happens to be connected to Deirdre!<br />About a week later<br />I decided to connect with Deirdre on LI.<br />February 2011<br />After applying (with a recco from Deirdre) and a few interviews, I did it!<br />October 2010<br />She presented and we met in person.<br />
    6. 6. How I see it.<br />AKA<br />*Active & Consistent Participation<br />HUSTLE<br />
    7. 7. My Social Strategy<br />My social strategy was to be on everything at all times and it worked for me.<br />YOU should NOT be on everything just for the sake of being on everything.<br />
    8. 8. My best piece of advice<br />If you remember nothing else, make it be this:<br />Be Relevant and Authentic<br />“At the core, marketing and communications is about building relationships, but the key is knowing how to do it in a way that feels relevant and authentic to someone.”<br />- Charlene Li, Author, Open Leadership<br />
    9. 9. Authenticity in action<br />
    10. 10. Working your “strategy”<br /> Develop your personal brand & stay true to your mission<br /> Be active and smart online<br /> Mix in the real thing<br />Hustle, rinse, repeat<br />
    11. 11. Develop your personal brand & stay true to your mission<br /> Who are you? What’s your story? What do you do? What do you want? What do you stand for?<br />Claim your corner of the internet:<br />Create an online resume:<br />
    12. 12. Be active and smart online<br />1. Follow agencies you’re interested in<br />Follow some employees too<br />2. If co. just published something, comment on it.<br />3. When you think the time is right, try and take the conversation to the next level. <br />Ask for an intro or schedule and informational meeting<br />4. Stay up-to-date and congratulate them on biz wins and new work. <br />5. If interested in a specific role, check out their employees on Linkedin and the professional journeys they took before landing their position.<br />Always think organic conversation over forced.<br />Use Tweetchats: #PRstudChat #u30pro #TNGG #JobHuntChat<br />Don’t be annoying, but be real.<br />
    13. 13. Mix in the real thing<br />“When attending a meetup, conference or HH (Limit yourself to 2 drinks) - mingle. Act like you're the host. Do your research on the attendees such as, checking out their last 10 tweets. Say you find out another attendee is a (Penn State) grad too. Well, now you've got yourself a conversation starter. During the event, and if you own a smart phone, go ahead and bump to be connected on Linkedin. After the event, follow up with an email, Linkedin request, or a time to meet up to continue a conversation. Ditch any canned messages/invitations. Be personal.”<br />IRL networking tools:<br />Finding events:<br />
    14. 14. Hustle, rinse, repeat <br />“Things may come to those who wait, but only the things left by those who hustle.”<br />
    15. 15. Questions?? (My favorite part!)<br />These should help you get started if you can’t think of any:<br /><ul><li>Nick, what do you think of Google+ as a tool in job search?
    16. 16. Should I use my real name on social networks?
    17. 17. How do you get your hair to stay so nice?</li></li></ul><li>We’ve reached the end…for now<br />Once again, thanks for listening.You’re all wonderful.<br />Go confidently.<br />-Nick<br />Want to continue the conversation? Hello@nickrovisa.me<br />

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