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Digitisation in Europe

Presentation to the Smithsonian Digital teams about the current state of Digitisation in Europe's museums, libraries and archives

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Digitization in Europe
Nick Poole, CEO, Collections Trust
2
I spend time in places like this….

3
…and this…

4
…and sometimes even this

5
Collections Trust Mission

    “Working with and on behalf of our
    members, we promote excellence
    and innovation in Collections
    Management and positively
    champion collections and their
    public value within the museum,
    arts & related heritage sectors.”

    We make things…




6

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Digitisation in Europe

  • 1. Digitization in Europe Nick Poole, CEO, Collections Trust
  • 2. 2
  • 3. I spend time in places like this…. 3
  • 6. Collections Trust Mission “Working with and on behalf of our members, we promote excellence and innovation in Collections Management and positively champion collections and their public value within the museum, arts & related heritage sectors.” We make things… 6
  • 7. A single point of access to 23m digital cultural assets, of which 20m were published as open data under CC0 yesterday 7
  • 8. 8
  • 9. Things to talk about today... 1. Digitization supply and demand 2. Making the business case for Digitization 3. Putting Digitization into action
  • 10. The continuum of use… CONTENT A BIT A LOT METADATA 10
  • 11. The continuum of use… CONTENT FUN A BIT A LOT METADATA 11
  • 12. The continuum of use… CONTENT FUN A BIT A LOT RESEARCH METADATA 12
  • 13. The continuum of use… CONTENT FUN LEARNING OUTREACH A BIT A LOT RESEARCH METADATA 13
  • 14. The continuum of use… CONTENT FUN LEARNING OUTREACH A BIT A LOT AGGREGATION RESEARCH COLLECTIONS MANAGEMENT DATA MINING METADATA 14
  • 15. The continuum of use… CONTENT FUN Digitize relatively few things & invest in LEARNING OUTREACH depth, description & promotion A BIT A LOT AGGREGATION RESEARCH COLLECTIONS MANAGEMENT DATA MINING METADATA 15
  • 16. The continuum of use… CONTENT FUN Digitize relatively few things & invest in LEARNING OUTREACH depth, description & promotion A BIT A LOT AGGREGATION Digitize lots of things and put relatively RESEARCH little effort into description & promotion COLLECTIONS MANAGEMENT DATA MINING METADATA 16
  • 17. To put it another way… 17
  • 18. 18
  • 19. In the future, our Digitization strategies need to be based on evidence, not faith. 19
  • 20. 20
  • 21. How much would it cost to digitise everything in Europe’s museums, archives and libraries? 21
  • 22. 22
  • 23. “The estimated total cost of digitizing the collections of Europe’s museums, archives and libraries is €100bn, or €10bn per annum for the next decade, factoring an efficiency gain of 0.5% per annum.” “The ‘eligible’ collections of Europe’s museums (ie. collections not too fragile to digitize or otherwise not considered appropriate for digitization) include approximately 221m natural objects and 265m man-made artefacts” “Digitizing these collections would cost between €13.75bn and €63.27bn (mean €38.51bn)” 23
  • 24. There’s no way any sane person would approach the problem this way… First, you have to prioritise the collections by significance Then you have to decide on the end-product that would satisfy your intended use Then you have to account for your institutional capabilities Then you have to decide whether to do it yourself or go into partnership 24
  • 25. All (admittedly incomplete) evidence suggests that monetising collections content & metadata costs more than it yields Where institutions are monetising, it is on the basis of strong brand equity, unique or iconic items and added-value assets (eg. 3D models) Cultural institutions rarely apply full economic costing when assessing the revenue potential of image licensing There is no evidence to support or counter the principle that open access to collections cannibalises commercial revenue 25
  • 26. What do we know about how museums, archives & libraries are approaching Digitization? 26
  • 27. 83% are digitizing c.20% of eligible material has been digitized already 34% have a written Digitization Strategy 31% have a policy for how Digitized collections will be used 23% have a Digital Preservation Strategy 87% of Digitization funding is sourced internally 3.3% of staffing works directly on Digitization 27
  • 28. 28
  • 29. Digitization is an industrial process which benefits considerably from economies of scale The efficiency of digitization, quality control and enhancement improves significantly over time The better-integrated digitization is into the existing practice, policies and workflows of the institution, the more efficient it will be 29
  • 30. Digitization models… CONTROLLED BY PARTNER PPP LOW HIGH CAPITAL COORDINATED CAPITAL COST COSTS DISTRIBUTED CONTROLLED BY 30 INSTITUTION
  • 31. Open Digitization Project A collaborative initiative between the Collections Trust, Open Rights Group, Open Knowledge Foundation, Google, Wikipedia and cultural institutions Defining a new workflow for Digitisation that emphasises the creation of open, re-usable assets through participation at key points in the process: SELECTION CAPTURE DESCRIPTION DISTRIBUTION PRESERVATION www.opendigitisation.org 31
  • 32. What did we learn? 32
  • 33. The digitization model has to be tuned to the nature of the material and the needs of the audience Digitization is not a project – it works best when integrated as a core element of service delivery Long-term strategy, short-term priorities (and shorter- term funding) You have to start somewhere and learn on the way – the worst thing you can do is wait until you have all the answers in place 33
  • 34. Keep in touch! Nick Poole @NickPoole1 www.collectionslink.org.uk www.slideshare.net/nickpoole 34