Digital strategies now!

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Digital strategies now!

  1. 1. Digital Strategies Now! Nick Poole, Collections Trust: @NickPoole1
  2. 2. Quest-ce que la culture?
  3. 3. What is cultural heritage?
  4. 4. What are ‘memory institutions’ for?
  5. 5. What problem are we solving?
  6. 6. To Do list• Fix society• Fix health• Fix the planet• Fix the economy• Buy some milk
  7. 7. Build your brand from the inside outConnect with your customer’s cultureThink like you don’t have a media budget
  8. 8. Museums, libraries andarchives have alwaysresponded to what societyneeds – our definitions haveevolved as society hasevolved.The big changes, the changesthat matter, are nothing todo with technology. They’reto do with the huge changesin social and personal lifethat technology has enabled,and what that means for theway your grandchildren willexperience daily life.
  9. 9. Who are your main customers?
  10. 10. Politicians?
  11. 11. Funders?
  12. 12. Yourselves?
  13. 13. Users?
  14. 14. A Strategy is just a statement ofwhat success looks like and howyou intend to achieve it
  15. 15. We are in the middle of a paradigm shiftevery bit as fundamental as the industrialrevolution and the Enlightenment – wecannot and will not understand what itmeans.We can only look back in 50 years time andask ourselves whether the choices we madetoday enabled or inhibited this transition andwhether we managed to stay relevant to theway normal people live their lives today.
  16. 16. It’s easy to be wrong about the Future…
  17. 17. “There is no reason anyone would want a computer in their home.”Ken Olson, president, chairman and founder of Digital Equipment Corp. (DEC),
  18. 18. "The wireless music box has no imaginable commercial value. Who would pay for amessage sent to no one in particular?" - Associates of David Sarnoff, 1921Current market valuation of Apple Inc. = $153bn
  19. 19. But this is about the present
  20. 20. The Human Right to Digitalparticipation
  21. 21. The disappearing interface….
  22. 22. The rise (and rise) of the sensor
  23. 23. Print your own leg…
  24. 24. May I present to you…Your source code!
  25. 25. Social giving will change your life
  26. 26. A new literacy
  27. 27. 1. Curatorship
  28. 28. 2. Smart Collections
  29. 29. 3. Escape the digital
  30. 30. The Role of Digitisation
  31. 31. The Golden lessons of 10 years and £270m ofDigitisation in the UK:1. Don’t let the Technologists organise the party2. Museums, archives and libraries are DIFFERENT3. Don’t scan until you know why you’re scanning4. More does not equal better
  32. 32. CIDOC CRMMARCMODSMETSMETADATALINKED DATA= CYBORG FROM THEFUTURE
  33. 33. The Golden lessons of 10 years and £270m ofDigitisation in the UK:1. Don’t let the Technologists organise the party2. Museums, archives and libraries are DIFFERENT3. Don’t scan until you know why you’re scanning4. More does not equal better
  34. 34. The evolution of the Digital business model
  35. 35. 2001:‘Let’s sell pictures of things from ourcollection on the Internet’
  36. 36. 2011:‘Let’s sell pictures of things from ourcollection on the Internet’
  37. 37. The real Digital business model
  38. 38. Give 90% away of it as free, open-access data because thePoliticians and Technologists willlove you, it will act as marketingfor your institution and it showsyour commitment to youreducational remit.Keep control of the 8% which youknow will sell regularly on coffeecups and postcards.Lavish money and attention onthe 2% that has a real chance ofmaking money through licensing.
  39. 39. “Our job in this era is to help people outside the museum succeed at what they want to be able to do.”
  40. 40. This is no longer a matter of choice. The highly located, reflexiveVictorian model of museums, archives and libraries is beingreplaced by something which ‘connects to the culture of ourcustomers’.How long it takes you to make the journey, and whether you areready in time to ensure that your service is still relevant totomorrow’s consumers is entirely up to you.Which is why you need Digital strategies now
  41. 41. Defining a Successful Digital Strategy
  42. 42. Don’t go back to the office, open up a new Word Document andwrite ‘Digital Strategy’ at the top.Check your Mission Statement for relevanceCreate an inspiring vision of your own institution and its relationshipto modern consumersFind Digital champions on your teamWrite Digital into Marketing, Collections, Education, Management#Try, fail, iterate.
  43. 43. How to be a super-effective, switched-onmanager of Digital in a museum, library orarchive (and win the affection andadmiration of your staff) in 5 easy steps.
  44. 44. 1. Provide money2. Create a ‘can do’ culture where it’s ok to fail3. Keep clear4. Don’t ask for evidence5. Use it yourself
  45. 45. Thankyou!@NickPoole1http://openculture.collectionstrustblogs.org.uk

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