VISCOM / 21 October 2010DIGITAL SIGNAGEFrom the broadcasting logic to the 3C model
About us
The group        marketing intelligence /    brand and corporate identities /            innovation solution provider     ...
distinctive features born well-structured digital solutions tailor/factory innovation, always                 digital hub ...
what we do             Innovation Solution Provider
Enter at Viscom 2010
Enter at Viscom 2010  to dialogue in an autorithy context  to exchange views on innovative solutions  to tell a method
the 3C modelContentsContextCustomer experience
the broadcasting model  Coverage and Frequency to reach the target  Lack of effective dynamics to involve the audience
What the web teaches uscontent value depends on:   Its relevance to the context   Its capability to meet the users needs
What the web teaches usthe Communication success depends on:    the attractiveness of the content   to be put it into cont...
for the Digital Signage   To put it into context: pertinence to a place/context   Communication shuold meet the audience n...
What potential ?
the medium value  Meet a need properly means to strengthen the authority
the medium value  Possibility of activating direct marketing experience
the medium value  To transmit commercial communication according to the tool:  behavioural advertising
the medium value  Capitalize the reply to users needs in order to maximize  commercial communication
the medium value  Increase the receptive users spectrum covering also  brackets peculiar in digital divide
our horizons
with AEMcom for “la Notte dei Musei”
with AEMcom for “le Corde dell’anima”
with Deborah for interCHARM
with Fiera Milano Congressi at ESMO
Our horizons  To invent new uses and functionalities [Content]  To see new contexts [Context]  To increase value experient...
contactsVia Stefanardo da Vimercate, 28 20128 MilanoTel: +39 02 25514 300Fax: +39 02 25514 302www.enter.itinfo@enter.it   ...
Upcoming SlideShare
Loading in …5
×

A Digital Signage Vision

549 views

Published on

The speech I gave at Viscom 2010.
The different approach between digital signage and broadcasting philosophy.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
549
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
13
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

A Digital Signage Vision

  1. 1. VISCOM / 21 October 2010DIGITAL SIGNAGEFrom the broadcasting logic to the 3C model
  2. 2. About us
  3. 3. The group marketing intelligence / brand and corporate identities / innovation solution provider communicationone group, two highly structured realities, able to offer a wide-range of services, from the traditional communication to the most innovative solutions in digital and telecommunication fields
  4. 4. distinctive features born well-structured digital solutions tailor/factory innovation, always digital hub grow together
  5. 5. what we do Innovation Solution Provider
  6. 6. Enter at Viscom 2010
  7. 7. Enter at Viscom 2010 to dialogue in an autorithy context to exchange views on innovative solutions to tell a method
  8. 8. the 3C modelContentsContextCustomer experience
  9. 9. the broadcasting model Coverage and Frequency to reach the target Lack of effective dynamics to involve the audience
  10. 10. What the web teaches uscontent value depends on: Its relevance to the context Its capability to meet the users needs
  11. 11. What the web teaches usthe Communication success depends on: the attractiveness of the content to be put it into context the capability to involve
  12. 12. for the Digital Signage To put it into context: pertinence to a place/context Communication shuold meet the audience needs, in a specific place
  13. 13. What potential ?
  14. 14. the medium value Meet a need properly means to strengthen the authority
  15. 15. the medium value Possibility of activating direct marketing experience
  16. 16. the medium value To transmit commercial communication according to the tool: behavioural advertising
  17. 17. the medium value Capitalize the reply to users needs in order to maximize commercial communication
  18. 18. the medium value Increase the receptive users spectrum covering also brackets peculiar in digital divide
  19. 19. our horizons
  20. 20. with AEMcom for “la Notte dei Musei”
  21. 21. with AEMcom for “le Corde dell’anima”
  22. 22. with Deborah for interCHARM
  23. 23. with Fiera Milano Congressi at ESMO
  24. 24. Our horizons To invent new uses and functionalities [Content] To see new contexts [Context] To increase value experiential [Customer Experience]
  25. 25. contactsVia Stefanardo da Vimercate, 28 20128 MilanoTel: +39 02 25514 300Fax: +39 02 25514 302www.enter.itinfo@enter.it Arrivederci a IAB FORUM

×