Five tips to build a high performance agile marketing team - presented at worldwebforum 2014 in Zurich, Switzerland
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Five tips to build a high performance agile marketing team - presented at worldwebforum 2014 in Zurich, Switzerland
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Agile Marketing is a rocket ready for lift off! For years software development teams have improved and honed their agile skills helping them deliver more value to their customers more frequently. Delivering more value to your customers, more frequently, is key to scaling your own company. Learn how marketing teams across the globe are adopting agile practices to deliver campaigns that are more targeted and result in higher engagement. Use these five tips to effectively scale a marketing team to respond to opportunities as they arise, not months after. Presented at the worldwebforum 2014 in Zurich, Switzerland
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Five tips to build a high performance agile marketing team - presented at worldwebforum 2014 in Zurich, Switzerland
- 2. NICHOLAS MULDOON • AGILE COACH • TWITTER • @NJM agile marketing team FIVE TIPS TO BUILD A HIGH PERFORMANCE
- 6. Agile is Adaptive PLAN DEPLOY BUILD 1 or 2 week cycles REVIEW
- 7. Agile is Adaptive PLAN DEPLOY BUILD CHANGE 1 or 2 week cycles REVIEW
- 8. Agile is Adaptive 1 or 2 week cycles BUILD LEARN MEASURE
- 9. Agile Adoption 27% 2006 State of Agile Development Survey http://www.versionone.com/pdf/stateofAgiledevelopmentsurvey.pdf
- 10. Agile Adoption 84% 2013 State of Agile Development Survey http://www.versionone.com/pdf/7th-Annual-State-of-Agile-Development-Survey.pdf
- 13. build a cross-functional team what is agile marketing? test and validate ideas develop t-shaped people look at the whole product exploit opportunities
- 14. test and validate ideas develop t-shaped people build a cross-functional team what is agile marketing? look at the whole product exploit opportunities
- 19. Design Creative Copy Digital Print Cross-Functional Team Team Team Team Team Team
- 21. Empower the team to deliver as fast as possible
- 22. develop t-shaped people test and validate ideas what is agile marketing? look at the whole product exploit opportunities build a cross-functional team
- 27. Pairing
- 28. Amplify team learning with t-shaped people
- 29. test and validate ideas develop t-shaped people build a cross-functional team what is agile marketing? look at the whole product exploit opportunities
- 30. It is a capital mistake to theorise before you have all the evidence. It biases the judgment. SHERLOCK HOLMES ” “
- 32. Hypothesis Adding an arrow to the checkout button will increase conversion by 15% CHECKOUT ➜ Original (A) Test (B) CHECKOUT CHECKOUT ➜ Test (C)
- 33. BUILD LEARN MEASURE BUILD LEARN MEASURE BUILD LEARN MEASURE BUILD LEARN MEASURE BUILD LEARN MEASURE BUILD LEARN MEASURE BUILD LEARN MEASURE LEARN MEASURE BUILD LEARN MEASURE BUILD LEARN MEASURE BUILD LEARN MEASURE BUILD LEARN MEASURE BUILD LEARN MEASURE BUILD LEARN MEASURE BUILD LEARN MEASURE BUILD LEARN MEASURE BUILD BUILD LEARN MEASURE LEARN MEASURE BUILD LEARN MEASURE BUILD MEASURE LEARN MEAS BUILD LEARN MEASURE BUILD LEARN MEA BUILD LEARN MEA
- 34. BUILD LEARN MEASURE BUILD LEARN MEASURE BUILD LEARN MEASURE BUILD LEARN MEASURE BUILD LEARN MEASURE BUILD LEARN MEASURE BUILD LEARN MEASURE LEARN MEASURE BUILD LEARN MEASURE BUILD LEARN MEASURE BUILD LEARN MEASURE BUILD LEARN MEASURE BUILD LEARN MEASURE BUILD LEARN MEASURE BUILD LEARN MEASURE BUILD LEARN MEASURE BUILD LEARN MEAS BUILD LEARN MEASURE BUILD LEARN MEA BUILD LEARN MEA BUILD LEARN MEASURE LEARN MEASURE BUILD LEARN MEASURE BUILD MEASURE
- 35. BUILD LEARN MEASURE BUILD LEARN MEASURE BUILD LEARN MEASURE BUILD LEARN MEASURE BUILD LEARN MEASURE BUILD LEARN MEASURE
- 37. test and validate ideas develop t-shaped people build a cross-functional team what is agile marketing? look at the whole product exploit opportunities
- 44. Optimise the whole customer experience
- 45. test and validate ideas develop t-shaped people build a cross-functional team what is agile marketing? look at the whole product exploit opportunities
- 49. Be Agile
- 50. test and validate ideas develop t-shaped people build a cross-functional team what is agile marketing? look at the whole product exploit opportunities
- 53. ! better outcomes for customers. ! Faster. @njm @worldwebforum Agile Marketing is delivering
- 54. Thank you! ! NICHOLAS MULDOON • AGILE COACH • TWITTER • @NJM