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SEO - Social Media Marketing / Web 2.0 / Digital Marketing

SMA (Social Media Activities)

• Blogs (Posting / Updating & Submission): Blogger, LiveJournal, Open Diary, TypePad, WordPress, Vox, ExpressionEngine, Xanga
• Micro-blogging / Presence applications: FMyLife, Jaiku, Plurk, Twitter, Tumblr, Posterous, Yammer
• Social Networking: Bebo, BigTent, Elgg, Facebook,, Hi5, LinkedIn, MySpace, Ning, Orkut, Skyrock, Qzone, Vkontakte
• Social Network Aggregation: NutshellMail, FriendFeed

• Events & meet-ups:, Eventful,,,,

• Wikis: Wikipedia, PBworks, Wetpaint
• Social Bookmarking (social tagging): Delicious, StumbleUpon, Google Reader, CiteULike
• Social News: Digg, Mixx, Reddit, NowPublic
• Opinion Sites: Epinions, Yelp

• Photography & Art Sharing: deviantArt, Flickr, Photobucket, Picasa, SmugMug, Zooomr
• Video Sharing: YouTube, Viddler, Vimeo, sevenload
• Livecasting:,, Stickam, Skype
• Music and Audio sharing: imeem, The Hype Machine,, ccMixter, ShareTheMusic
• Presentation Sharing:,

Ratings and Reviews
• Product Reviews:,
• Business Reviews: Customer Lobby,
• Community Q&A: Yahoo! Answers, WikiAnswers, Ashville, Google Answers
• Discussion Boards & Forums

• Media & Entertainment Platforms: Cisco Eos
• Virtual worlds: Second Life, The Sims Online, Forterra
• Game sharing: Miniclip, Kongregate

Map / Local Listing
• Local Classified Ad Posting: Gumtree, khiji,
• Local Business Listing: Google, Yahoo & Bing

Monitoring & Tracking
• Brand Monitoring; Dell, MINI
• Information Aggregators: Netvibes, Twine (website)
• Social Media Monitoring: Sysomos Heartbeat
• Social Media Analytics: Sysomos MAP

Brand Promotion (third party site)
• Squidoo Lens: Squidoo Lens Creation for Brand Promotion
• Hubpages: Hubpages Creation for Brand Promotion
• Rediff Blogs: Rediff Blogs Creation for Brand Promotion
• Google Page: Google Page Creator for Brand Promotion

Viral Marketing (Article or Press Release)
• Article (Writing / Publish): Article Writing & Publish on Local editor Site or international editor site
• Press Release (Writing / Submission) : Press Release Writing & Submission to local site & international site

Mobile Marketing
• SMS Marketing: Send SMS through Online or SMS Gateway System
• MMS Marketing: Send MMS through Online or MMS Gateway System
• Mobile Web Banner or Poster: Promotion Web Banner or Poster through Mobile

Email Marketing
• Bulk email: Promote your Site or Product through eMail Media

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SEO - Social Media Marketing / Web 2.0 / Digital Marketing

  1. 1. (Search Engine & Social Media) Digital Marketing
  2. 2. E-Marketing / WEB Promotion SEO (Search Engine Optimization) • SEO is a process to optimize your site in a way that will give it the best chances of a high search engine listing ahead of your competitors or SEO is a process to increase website traffic or visitor for your business SMO (Social Media Optimization) / Digital Marketing / Web 2.0 • Social Media Optimization (SMO) is a set of methods for generating publicity through Social Media Channel PPC Campaign (Portal & Social Network) • PPC Campaign is sponsored search program which has one of the best industries Returns on Investment (ROI)
  3. 3. SEO – Search Engine Optimization 1. Designing Analysis 2. Website & Keyword Analysis / Research 3. On Page Optimization 4. Off Page Optimization 5. Technical Optimization 6. Monitoring & Tracing 7. Analytic & Goal Conversion Setup 8. Reports Design & Submission We specialize in Organic/Natural (White Hat SEO Techniques) Search Engine Optimization Services; we follow Search Engine Algorithm & Guidelines to optimize your site White hat SEO is not just about following guidelines, but is about ensuring that the content a search engine indexes & subsequently ranks is the same content a user will see. We offer our clients a range of specialist search engine optimization services, focusing on marketing your business web site through both on page & off page factors.
  4. 4. Social Media Marketing : • SMM (Social Media Marketing) / SMO (Social Media Optimization is a term and a set of processes which needs to be follow for online promotions. One can achieve the same by having excellent presence in various social networking website like linkedin, facebook, twitter, youtube. • Web 2.0 is considered the second generation of Internet-based services such as Rich Internet Applications (RIA), e-commerce platforms, social networking sites, blogs, wikis, online collaboration, audio-video streaming, & communication tools..
  5. 5. Social Media Contains… • Social Bookmarking (Delicious) • Social News (Digg, Reddit) • Social Networking (Facebook, LinkedIn) • Social Broadcasting (Youtube, Podcasts) • Blog Designing & Updating with new layout • Blog Submission & Posting • Local Classified Ad Posting • Local Business Listing • Brand monitoring • Events and meetups • Photosharing (flicker) • Presentation sharing (docstoc) • Social Broadcasting (Youtube) • Ratings and reviews • Merchant Brand Promotion (Hubpages) • Viral Marketing (Article & PR)
  6. 6.
  7. 7. Social Media Marketing is… • Inexpensive • Fast • Viral • Results can't be measured • Peer-to-peer Conversation • Exchange of content • Optional • Hard Right Message + To Right People + The Right Conversation = Social Media Marketing
  8. 8. Things to Consider for Successful Campaign • Target audience: • Length of campaign • Strength of product & Site • Time constraints • A definition of success Social Media Marketing can be unpredictable if sufficient planning has not been made. Consider the following points for any SMM campaign
  9. 9. Top 10 Social Networking Website “ Build your online Brand with Social Media ” Sr. No Social Networking Site Total Unique Visitors(m) (Dec07) Total Unique Visitors(m) (Dec08) % Change 1 7.123 12.869 81 2 1.619 4.044 150 3 1.736 3.269 88 4 714 2.012 182 5 ibibo.Com 1.970 990 -50 6 MySpace Sites 352 741 110 7 293 513 75 8 2.106 433 -79 9 515 385 -25 10 256 248 -3
  10. 10. PPC (Pay Per Click) Campaign LinkedIN PPC / PPM Campaign The best way to reach millions of engaged professionals & Rich profile data drives maximum ROI out of your budget Google Adword Google AdWords is Sponsored search program which has one of the best industries Returns on Investment (ROI). Facebook PPC / PPM Campaign Facebook Marketing Solutions helps (brand) marketers share with users and create movements on Facebook. Yahoo Search Marketing Advertise your business in search results on Yahoo! & other popular sites. You can put your business in front of potential customers when they search for what you sell. Microsoft Ad Center* (Show ads on Bing) Start your search advertising with Microsoft today and Clicks. Leads, Sales, We're here to help you grow your business. Pay only when someone clicks your ad. Portal PPC Campaign Social Networking PPC Campaign
  11. 11. NIKUL PATEL M: +91 – 9979879333, Mail: Blog: FOLLOW ME LinkedIn: Twitter: Pintrest: Google+: Facebook: