Rsvp chicago power point print 2010

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Rsvp chicago power point print 2010

  1. 1. RSVP Chicago Direct Mail to the Upscale Bigger Sales More Leads www.rsvpchicago.com
  2. 2. RSVP <ul><li>Serving Upscale Consumers in Over 100 Key US Markets. </li></ul><ul><li>Assist our advertisers in reaching America’s Wealthiest Homeowners. </li></ul><ul><li>Over 25 years in business. 15 in Chicago </li></ul><ul><li>Dedicated to helping you grow your business! </li></ul>
  3. 3. RSVP Demographics <ul><li>We reach the TOP 15% of all homeowners in Chicagoland. </li></ul><ul><li>Average HHI above $150,000. </li></ul><ul><li>Average House Value above $400,000. </li></ul><ul><li>Largest spending demographic in Chicagoland. </li></ul>
  4. 4. Our Reach <ul><li>RSVP helps you reach Chicago’s most affluent consumer market. They are: </li></ul><ul><ul><ul><ul><ul><li>Active Investors </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Own Two or More Cars </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Dine Out Frequently </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Entertain and Travel Often </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Into Health and Beauty </li></ul></ul></ul></ul></ul>
  5. 5. Target Your Ideal Customers! <ul><li>87% are Affluent Women </li></ul><ul><li>84% are between ages 34-64 </li></ul><ul><li>86% are married </li></ul><ul><li>82% have children and/or grandchildren </li></ul><ul><li>67% have college degrees </li></ul><ul><li>72% hold management positions </li></ul><ul><li>ALL are highly responsive to direct mail! </li></ul>
  6. 6. Who do we target? <ul><li>Target the Women of the Household. </li></ul><ul><li>Target the largest spending demographic. </li></ul><ul><li>We never use the same list twice. </li></ul><ul><ul><li>It is constantly being updated and improved. </li></ul></ul><ul><li>Highly responsive to direct mail. </li></ul><ul><li>We target your customers. </li></ul><ul><li>Owner Occupied Homes. </li></ul>
  7. 7. Why use a Co-op Mailer <ul><li>Most cost effective mechanism to reach your target market. </li></ul><ul><li>RSVP puts you in with other high end business. </li></ul><ul><ul><li>“Best of the Best” advertisers </li></ul></ul><ul><li>It works! Over 90% of our advertisers repeat. </li></ul>
  8. 8. Keys to Direct Mail Success <ul><li>60% of Success is the list. </li></ul><ul><li>30% of Success is the offer. </li></ul><ul><li>10% of Success is the Graphic. </li></ul>
  9. 9. RSVP Provides Leads <ul><li>Our goal is to provide a continuous source of new leads and customers to your business. </li></ul><ul><li>We do this by providing leads: </li></ul><ul><ul><ul><ul><ul><li>Through the Mail </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Walk in or Calls to your establishments </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>On-line </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Response Cards </li></ul></ul></ul></ul></ul>
  10. 10. Our Upcoming Mailings <ul><li>2010 </li></ul><ul><ul><li>May </li></ul></ul><ul><ul><li>July (Million Dollar Mailing)* </li></ul></ul><ul><ul><li>September </li></ul></ul><ul><ul><li>October </li></ul></ul><ul><ul><li>New Years of 2011 </li></ul></ul><ul><ul><li>*Million Dollar Mailing circulation of 50,000 all homes over $1,000,000 and new movers </li></ul></ul>
  11. 11. Our Circulation <ul><li>Total Chicago Circulation of 400,000 </li></ul><ul><li>Broken down into 10 zones of 40,000 </li></ul><ul><li>City is two zones </li></ul><ul><ul><li>City Center and City North </li></ul></ul><ul><li>Suburbs consist of eight zones </li></ul><ul><ul><li>Northshore 1 & 2, Northwest 1 & 2 </li></ul></ul><ul><ul><li>West 1,2,3 </li></ul></ul><ul><ul><li>Southwest 1 </li></ul></ul>
  12. 12. In Closing <ul><li>Thank you for your time. </li></ul><ul><li>We would love to have you to advertise with us. </li></ul><ul><li>Questions, concerns, thoughts? </li></ul>
  13. 13. Contact Us <ul><li>Nicholas Loise </li></ul><ul><li>782 Busse Hwy </li></ul><ul><li>Park Ridge, Il 60068 </li></ul><ul><li>847-939-6065 </li></ul><ul><li>847-292-0430 Cell </li></ul><ul><li>[email_address] </li></ul><ul><li>www.rsvpchicago.com </li></ul><ul><li>www.rsvppublications.com </li></ul>

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