Roadshow Europe rippll - Doug Chisholm

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Roadshow Europe rippll - Doug Chisholm

  1. 1. Location Based Marketing Doug Chisholm – Rippll
  2. 2. How?Thanks to 3G, Wi-Fi and GPS location data is readily available on mobile
  3. 3. Location in appsLocation has revolutionised the consumer app space... time for advertisers to join the party
  4. 4. The check in LoyaltyWhen you are already at a venue, encouraging you to check in Early focus of location was here...
  5. 5. Driving Beyond thenew customers footfall – check inFocus now on driving footfall to a venue
  6. 6. Location based SMSIntroducing Rippll
  7. 7. Location based map ads Introducing Rippll
  8. 8. Location at Wi-FiRippll Introducing hotspots
  9. 9. Location in apps and advertising Introducing Rippll
  10. 10. Store targeted Pure Geo
  11. 11. Lifestyle targeted Geo-Optimised Ads Standard adLocation based version, around football grounds
  12. 12. Maps inside mobile ads Rippll Formats
  13. 13. Case study Case Study• 300% uplift in CTR using store targeted ads• Stats delivered by store: – London Coventry Street was the best performing store
  14. 14. PUSH Messaging
  15. 15. The future of locationFuture trends
  16. 16. Location Based Marketing Doug Chisholm – Rippll

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