Roadshow asia sph search

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Roadshow asia sph search

  1. 1. Rednano Mobile Paul Jansen CEO, SPH Search Pte Ltd Presentation at Mobile SQUARED 19 May 2010 1
  2. 2. Presence of citizen media Fragmented audience Proliferation of Media People are on the move Billions of web New set of pages viewed consumer habits each day & expectations 19 May 2010 2
  3. 3. We combine SPH and non-SPH content to give you precise information about Singapore, its people and businesses. 19 May 2010 3
  4. 4. Rednano provides Content & Context 19 May 2010 4
  5. 5. What other Map What Rednano gives: Providers give: Related News on “Hot Routing info from Spots” for accidents Point A to Point B along this road 19 May 2010 5
  6. 6. What other Directory What Rednano gives: Providers give: Related News on Address and Geylang Serai Food telephone number Poisoning case 19 May 2010 6
  7. 7. Rednano, a subsidiary of the Singapore Press Holdings 19 May 2010 7
  8. 8. Rednano taps on SPH parent With more than 1,000 journalists, including correspondents operating in 20 cities around the world, SPH provides news and information that covers both domestic and international markets. Newspapers & Magazines 19 May 2010 8
  9. 9. Why Content and Context are important What are users searching for? When they already know the name of the company: Find contact info e.g. address, tel. no, reservation contact details, email, etc. Find out more about the company e.g. What it sells, its profile, branches, operating hours, news, authoritative reviews, public comments & images of the company, etc. 19 May 2010 9
  10. 10. Why Content and Context are important What are users searching for? When they are not sure which company they want but are clear about the product or service they are seeking, for instance wine bar or sushi: Find supplier of a specific product or service. Find details of reputation, location, price, quality of hospitality and ratings comparison before making a decision. 19 May 2010 10
  11. 11. Why Content and Context are important What are users searching for? When user has all the details: Find the most convenient way to get there, traffic info, parking availability 19 May 2010 11
  12. 12. Mobile: Our 3 main Mobile offerings Rednano SMS SMS 33333, a mobile directory service offered by Rednano Mobile gives information about any shop, restaurant or business listed in Singapore. Rednano Mobile Portal Our FREE WAP service (No data and content charges) offers Directory, News, Maps and Traffic. Rednano LOCATE Rednano LOCATE allows users to retrieve information of businesses or services in close proximity to their location via five integrated service offerings – Directory search, Maps, ‘live’ Traffic updates, Makan food directory and Promotions - using their mobile phones. 19 May 2010 12
  13. 13. Rednano SMS A mobile directory service that gives business listings in Singapore. Company name Company address Telephone number CUBA LIBRE PTE LTD B River Valley Road Operating hours Clarke Quay #01-13 S(179021) Tel: 6338 8982 Sun-Thu: 18:00-02:00 5 searchable keywords Fri, Sat & PH: 18:00-03:00 CUBA LIBRE 1-FOR-1 house Priority listings pour valid till 31 Dec. Hurry! SMS tag-on on advertiser’s promo * Users are charged 30¢ for each successful Directory result. 19 May 2010 13
  14. 14. Rednano Mobile Portal ^ FIND A FREE WAP service that offers Directory Directory, News, Maps and Traffic. http://mobile.rednano.sg Maps News Company name Company address Telephone number Operating hours Website / WAP site 5 searchable keywords Priority listings FREE mobile portal for advertiser * No data charges. Subscribers of SingTel, M1 and StarHub should access via IDEAS WAP, MiWorld and StarHUb Gee! GPRS/3G respectively.. 19 May 2010 14
  15. 15. Rednano LOCATE Telco and device-agnostic Directory Map Traffic Makan Promotions To download FREE Rednano LOCATE, SMS ‘locate’ to 33333 * Users are not charged for download and usage. Supports Symbian, Java, Windows Mobile, BlackBerry, iPhone. 19 May 2010 15
  16. 16. Rednano LOCATE DBS integrated their Xmas listings under Rednano LOCATE Directory, Map & Promotions Directory tag-on for DBS Xmas promotions. DBS Xmas promotions icons on Map. Promotions featured only DBS Xmas promotion categories and listings. Mobile portal created FREE for DBS to list their Xmas promotions. 19 May 2010 16
  17. 17. Rednano LOCATE, a telco-agnostic service The Problem How to break the stranglehold of telcos over location- based advertising and services? 19 May 2010 17
  18. 18. Rednano LOCATE, a telco-agnostic service The Answer Build your own location detection capability. Rednano partners 19 May 2010 18
  19. 19. Rednano LOCATE, a telco-agnostic service The Answer 1.Hybrid solution (Cell, Wifi, GPS) 2.Self-learning intelligence 3.Device-agnostic (Win Mobile, Symbian, J2ME, iPhone, BlackBerry) Rednano partners 19 May 2010 19
  20. 20. Milestones 4 international awards 19 May 2010 20
  21. 21. All about data Case studies SMS Shortcode 33833 service Singapore Kindness Movement & NTU Impresario live voting Muffin Contest 19 May 2010 21
  22. 22. SMS Shortcode 33833 service Live SMS voting for Kindness Cheerfest 2009 & NTU Impresario 2010 Configured and customised required SMS codes. Displayed live SMS vote count in bar charts on webpage. Profiles collected: Students, Youth, Interested in music. 19 May 2010 22
  23. 23. SMS Shortcode 33833 service Rednano held a joint SMS contest with OMY to select the best muffin- makers in Singapore Muffin shops were listed in the OMY site and in the newspaper together with a corresponding code. Readers were encouraged to vote for their favourite by sending the code. The 4 shops with the most votes won. Readers were also given prizes for voting. Profiles collected: Likes muffin, likely to stay in the East, likes to take part in food contests. 19 May 2010 23
  24. 24. Partnerships SPH Print + Rednano Online & Mobile My Lifestyle My Drive 2010 Singapore Airshow 2010 Fashion Season @ Orchard 19 May 2010 24
  25. 25. My Lifestyle My Drive & Singapore Airshow 2010 Rednano supported this project by developing the Online contest microsite and provided the SMS shortcode and setup for the mobile campaigns. 19 May 2010 25
  26. 26. Fashion Season @ Orchard is organised by Singapore Press Holdings and Orchard Road Business Association. Rednano supported this project by developing the Online contest microsite and provided the SMS shortcode and setup for the 4 mobile campaigns. 19 May 2010 26
  27. 27. All about data: Profiles Collection: Name, age, gender, address, phone model, time of votes, where he is, is it a repeat participant, likely to stay in the East, likes to take part in contests. Monetisation: SMS blast, banners, coupons, etc 19 May 2010 27
  28. 28. What’s Next? 19 May 2010 28
  29. 29. All about data Directory listings Monetisation: Rednano will license content (monthly, yearly and per data access) to partners or share revenue with them via mobile advertising. 19 May 2010 29
  30. 30. Rednano LOCATE traffic Increased tremendously with launch of Rednano LOCATE iPhone App. 19 May 2010 30
  31. 31. Rednano LOCATE traffic Increased tremendously with launch of Rednano Note: >60% of all LOCATE iPhone App. downloads are for the iPhone. Impact of iPad? 19 May 2010 31
  32. 32. Rednano LOCATE on Symbian Java Windows Mobile BlackBerry iPhone Android and iPad iPad 19 May 2010 32
  33. 33. Thank you. For enquiries, please contact us at our customer service hotline 6319 8833, email enquiry@rednano.sg or visit us at www.rednano.sg. 19 May 2010 33

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