Contact:
Michael Dunphy – Mobile Consultant
Mike.dunphy@liverpoolfc.tv
Global Fanbase


(Figures in millions)




 Sponsoring 21+ 2007 Base: 600 representative country citizens between the ages...
Club Popularity
 In 2008, Barclays produced a Global Fans Report which detailed allegiances of 32,000 fans of the
        ...
Personalisation
       Editorial                Videos                                                        Games
      ...
DU                           Platforms / Partners




KEY TAKEAWAY:
Mobile Internet has now reached penetration rates to a...
www.liverpoolfc.tv

 Licences,                      Mobile
Distributors,                  Internet
  Content              ...
The Licensee Proposition
1.     Brand association with one of Europe’s finest and most successful football clubs


2.     ...
LFC Sponsorship and Marketing Support




              Partner
               Tools
Contact Information
Michael Dunphy
Mobile Consultant
+44 (0) 7545 157 756
mike.dunphy@liverpoolfc.tv
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Roadshow asia liverpool

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Roadshow asia liverpool

  1. 1. Contact: Michael Dunphy – Mobile Consultant Mike.dunphy@liverpoolfc.tv
  2. 2. Global Fanbase (Figures in millions) Sponsoring 21+ 2007 Base: 600 representative country citizens between the ages of 16-69 Question: I would like to know how interested you are in each of the following clubs / teams. Please, rate your answer on a scale from 1= “Not interested at all” to 5= “Very interested”. Total Potential Liverpool FC Fans 133.18 million SOURCE: Sport + Markt – LFC International Fan (from the markets investigated) KEY TAKEAWAY: Potential Report 2008 Liverpool FC has a global fanbase with particularly strong and loyal following in the emerging economies of Asia
  3. 3. Club Popularity In 2008, Barclays produced a Global Fans Report which detailed allegiances of 32,000 fans of the Barclays Premier League in 180 countries worldwide Favourite Club Favourite Current Player Favourite All-time Player • Fernando Torres voted favourite current Premier League player by Asian fans • Steven Gerrard voted favourite Premier League player of all-time by Asian fans KEY TAKEAWAY: Liverpool FC and its players are immensely popular with football fans around the world including Asia
  4. 4. Personalisation Editorial Videos Games Content Text Alerts Wallpapers, Animations, Themes, Ringtones LICENSING / DISTRIBUTION CHANNELS Aggregators Operators Media Owners D2C Channels App Stores (e.g. content (e.g. Telecom (e.g. ESPN) (e.g. LFC Website) (e.g. iPhone) providers) Networks) KEY TAKEAWAY: Current mobile content distributed through the traditional distribution channels 4
  5. 5. DU Platforms / Partners KEY TAKEAWAY: Mobile Internet has now reached penetration rates to allow Liverpool to start exploiting traditional web revenue opportunities over mobile 5
  6. 6. www.liverpoolfc.tv Licences, Mobile Distributors, Internet Content Solutions for Stores Club Services By Territory
  7. 7. The Licensee Proposition 1. Brand association with one of Europe’s finest and most successful football clubs 2. Regional exclusivity in brand category 3. Deliver desired content 4. Generate subscriptions and drive revenues 5. Possibility to discuss additional sponsorship associations
  8. 8. LFC Sponsorship and Marketing Support Partner Tools
  9. 9. Contact Information Michael Dunphy Mobile Consultant +44 (0) 7545 157 756 mike.dunphy@liverpoolfc.tv

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