Gowri ShankarPermission Based Marketing October 2011
Permission Based Marketing – ExperienceEvery day, Singlepoint reaches over 10 million unique users who have opted in to receive content from a variety of premium publishers and advertisers.2008 Beijing and 2010 Vancouver Olympics Via registration on the NBC Sports website, subscribers double opted in to receive an assortment of alerts from gold medal announcements to player-specific newsCNBC Real Time Stock Quotes (Launch: October 2011) The opt in process for RTQ will empower users to customize their conversation with CNBC by granting permission to receive thrice-daily market alerts, ticker-specific alerts, or no alerts at all – instead manually retrieving quotes on an ad hoc basis.MTV Tr3s + Got Milk Ad Campaign (Currently Live) As we speak, MTV fans who have opted in to receive Tr3s-specific alerts are also being marketed to by the Hispanic-targeted Got Milk. Users who reply LECHE to any ad-appended Tr3s alert are entered into a sweepstakes, and also receive an additional MT with extended info on the Got Milk brand.
Permission Based Marketing – Singlepoint & 3M Singlepoint used a click-to-link and keyword reply Users who clicked the link wereadvertisements on premium publisher alerts to promote a 3M brought to a mobile landing page sweepstakes. where they filled out an entry form. MTV: Catch Kanye West’s CBS Sports: Philadelphia Runaway Saturday @ 8PM Eagles announce that head *Reply 3M, enter to win SF coach Andy Reid has named Trip! Michael Vick as starting QB *3M Sweeps enter 2day 3M http://bit.ly/12345 3M Natural View Screen Protectors Sweeps: Enter daily for a chance to win a trip for 2 to San Fran, tablets & gift cards. Visit http://bit.ly/12345