HOOPZ H HOOPZPermission Based Marketing Indian Perspective Akash Sureka MD & CEO Hoopz Planet Info Pvt Ltd
HOOPZAgenda Marketing Channels Do Not Call Register Permission Based Marketing – Quick India Snapshot Gaps & Repercussions Hoopz™ Planet Info Pvt. Ltd.
HOOPZMarketing Channels Emails Bulk and Targeted Bulk SMS (Rural penetration) Bulk Post Sales Customer Retention Print Brochures Media Customer Care calls Web Television Social Networking
HOOPZDo Not Call Register Limited to SMS, Customer care calls Promotional Only Filtered if consumer registered with DND (Do Not Disturb)
HOOPZPermission Marketing – India Snapshot Wide non permission marketing Bulk SMS Bulk Emails Mass Reach Non Contextual More consumers opting for DND Bulk Emails going to Spams Brands losing ROI and campaign Effect Consumers Negativity Growth towards campaigns
HOOPZPermission Marketing – India Snapshot Low Permission Marketing Hard copy Forms, q&a, web Bluetooth Interactive Games Post Sales product updates Discounts & Coupons (Most Effective) Low volume reach High loyalty and participation Non Contextual Males more responsive
HOOPZGaps No agreement/Opt In channel from consumer Bulk SMS Bulk Emails More consumers opting for DND Bulk Emails going to Spams Brands losing ROI and campaign Effect Not well defined or Missing Link/channel wrt Advertiser for Permission Marketing for consumer Agreement/Opt In
HOOPZHoopz™ - What does it do? (Solution – Patent Pending)Provide real time contextual flash/digital advertisement & Information based on keyword of ANY content in ANY software application – consumer is watching/listening on ANY device - without modification of/interface to application or content or without tie ups but with complete Consumer Permissions ! MyAd™: Buy Homes in Bay Area at 1141 MyAd™: New IceCream Flavor from Kraft: USD per sq.ft. MyAd™: Make Love Tips from Dating site: Teachers MyAd™: New iPhone OS Fortune at needed in New York X 4.1 launch from Apple: XX Venetian, las vegas Facebook/Twitter MyAd™: New Book from John Grisham: MBA from X MyAd™: New Burger menu from X Wharton: Space available in New York McDonalds: New book “Run” arrival on Amazon: BoAmerica Deposit 7.5% SMS/EMAIL/MMS Browser/Search Engine/eBook PPT/Doc/XLS
HOOPZNew world of Consumer PermissionMarketing Hoopz™ Makes Consumers new Publishers ! Makes easy for Brands for Permission Marketing !