Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Mef panel intro slides feb 2019 mobilesquared

131 views

Published on

Mobilesquared's 5 slide overview of business messaging, looking at RCS, SMS, and WhatsApp

Published in: Marketing
  • DOWNLOAD FULL BOOKS INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD FULL BOOKS INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

Mef panel intro slides feb 2019 mobilesquared

  1. 1. A snappy business messaging update 25 February 2019 Nick Lane Chief Insight Analyst, Mobilesquared nick@mobilesquared.co.uk @Mobilesquared
  2. 2. TOTAL DEVICES Mobile operator messaging perspective MESSAGING POTENTIAL JAN 2019 1 bil 2 bil 3 bil 4 bil 4 bil M O B I L E O P E R A T O R M E S S A G I N G R C S MESSAGING POTENTIAL USERS RCS A N D R O I D S M A R T P H O N E S A B C 3.5 bil 2.8 bil 0.9 bil 0.7 bil
  3. 3. Business messaging spend (US$) MESSAGING APPS END 2018, ARPU 5 bil 10 bil 15 bil 20 bil SMS ARPU US$3.61 Mobile operators dominate business messaging revenues OTT ARPU ? US$17.02
  4. 4. Total business messaging (SMS + RCS) INCOME (US$) - 5 10 15 20 25 30 35 40 45 2018 2019 2020 2021 2022 2023 Billions Total A2P SMS spend RCS @Mobilesquared US$41.4
  5. 5. The WhatsApp juggernaut - 2 4 6 8 10 12 2018 2019 2020 2021 2022 2023 Billions WhatsApp for Business revenues (US$) Data to emphasise WhatsApp threat only! Forecasts based on: 3 million registered businesses (end 2018) growing at 20% year-on-year during forecast period MaB (Monthly active Business) = 33% per year. Average sized database of 2,500 year-on-year. Avg message cost $0.03472, based on avg cost in launch markets, applied throughout. In this scenario WhatsApp for Business will: enjoy spend 18 times higher than RCS by the end of 2019. Will generate a higher ARPU than SMS in 2021. Cumulative spend of $30 billion on WhatsApp during forecast period. Nb Mobilesquared’s actual forecasts on WhatsApp for Business will be published in September 2019 7.2 5 3.5 2.4 1.7 0.4 ARPU

×