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M2 Roadshow Tom Smith Trendstream

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How to combine mobile social media and business

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M2 Roadshow Tom Smith Trendstream

  1. 1. Social future of mobile<br />tom@trendstream.net globalwebindex.net<br />
  2. 2. Today <br />How Social Media is driving mobile<br />The global picture <br />Where are we heading? <br />
  3. 3. What is the Global Web Index?<br />A Global Survey that tracks consumer involvement in social media, the impacts on consumer behaviour and the role for brands <br />Looks at the creep of web behaviour from PC to mobile environment <br />Measures the growth of social channels through mobile devices <br />
  4. 4. Today: UK perspective <br />Netherlands<br />Canada<br />UK<br />Russia<br />South Korea<br />Germany<br />China<br />USA<br />France<br />Japan<br />Spain<br />Italy<br />Mexico<br />India<br />Brazil<br />Australia<br />
  5. 5. Launching with 32,000 consumer opinions annually<br />July<br />December <br />16-64 active web users (online monthly) <br />Representative by age, gender, income volume of usage, region<br />Self completion online questionnaires conducted via Lightspeed global panels<br />30 minute survey <br />Local language<br />Wave 1<br />Wave 2<br />16,000 respondents<br />16,000 respondents<br />32,000 annual survey release<br />
  6. 6. Social Media is driving the mobile future<br />
  7. 7. UK: Over 23% accessed web last month<br />Mobile behaviour – last month. UK<br />
  8. 8. Up to 40% for younger demographics<br />Mobile behaviour – last month. UK<br />
  9. 9. Social network updates lead the way!<br />Mobile web behaviour – last month. UK<br />
  10. 10. Asia leads the way<br />Mobile social net access <br />
  11. 11. When the technology arrives......<br />iPhone users UK <br />
  12. 12. The future is social and mobile<br />
  13. 13. The future: mobile will be just web<br />
  14. 14. Already cannibalising PC web <br />PC Only: 67.2% <br />PC & Mobile: 29% <br />Mobile only: 4% <br />
  15. 15. Japan shows the way<br />PC & Mobile: 21% <br />Mobile only: 34% <br />PC Only: 44% <br />
  16. 16. The mobile will be a lead influence device:<br />TODAY<br />2020<br />?<br />13.2% <br />Searched for a product to buy<br />
  17. 17. Social graph online<br />Augmented reality <br />The future: Social Augmented Reality <br />
  18. 18. Social will inform everything and everywhere<br /><ul><li>Immediate social group
  19. 19. Connected group
  20. 20. People like me
  21. 21. Actions, behaviour and reviews will be overlaid on our real life experience</li></li></ul><li>So the future?<br />
  22. 22. NOT for the mass market<br />Future interest: in services that show your location to friends / family<br />
  23. 23. The power of social<br />
  24. 24. Social Media impact is bigger passively <br />85% used search last month to look for a specific product<br />49% used search to look for a specific recommendation<br />
  25. 25. In all categories<br />% of buyers who researched prior to purchase (offline and online)<br />Source: Global Web Index<br />
  26. 26. More powerful than professional sources<br />Below is a list of people whose opinions you come into contact with on a regular basis. Now think about when you seek an opinion on a brand you are considering buying. Which of the following people do you trust to provide you the most accurate opinion? Please score them on a scale of 1 – 5, with 1 = do not trust and 5 = trust strongly.<br />Trust in communications <br />
  27. 27. Consumer dictates content distribution<br />Factors important when looking for content:<br />
  28. 28. All coming to a mobile<br />

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