Internet on a monthly basisUp to about 30% for men
Younger demographicsOver 20% installed an app in the last month, half of the Internet
Main thing is that always waiting for mobile web to come along, and driving factors is that social media is drivign that usage – interesting, makes I dynamic,TopMale skew in news in sport etc, Accept for social networking, which is universal
Leading markets Japan, India and ChinaIn terms of access through mobileUK for a mass mature market is very developed in terms of access – only lags Japan
When the technology is there and people use it, you see a fundamentally different behaviour,60% of iPhone access social netowrks, higher than online.60% of ipHOne users searching for product or service to buyMobile will be increaseinly important in purchasing decisionsCompared to 10% for non-iPhone
Future is social and mobile.In the future will be web, no distinctionStarting to cannibalise social web29%4% mobile only.
Shows you you where the market is heading
PC web transitioning onto mobile, if the devices are right, then it will happem. On iPhone, web behaviourBehaviour is moving from PC to mobile. Mobile will be a lead influence device. 13.2 % total UK market
Real pwers, when we lay all of this social data over augmented realityIncredibly powerful, get recommendations from our network, distant netwoek, or people like me. This will end up influencing every purchasing we make when we’re mobile, out and about.We know a massive amount of purcashes are reserached online, and will no doubt transition onto mobile.
Latitude not for the mass marketMore passive impact on social media
This is not going to be a mass market proposition. Byt your location to you will be massively important
Nobody likes the idea of being tracked.
Social media, impact is bigger passively, because we know that a number of people search for products, for recommendations, and all this is coming to mobileWhat they find is consumer opinoin, consumer ratings
Certaincateogries, massive amount of
Power of recommendation, Blog is more trusted than a journalist. People trust
What are the most important factors, For music friend recommendationIdea of freidn recommendation is more important that quality of the production etcAnd that’s why social mediaDictating what is being consumedTalk to the influencers, got to have apresence, actively involved in socail media, and have to be aware that increasingly and through mobile, the choice of you product or service, could be dictated by consumer data. Mobile will be a
M2 Roadshow Tom Smith Trendstream
Social future of mobile<br />firstname.lastname@example.org globalwebindex.net<br />
Today <br />How Social Media is driving mobile<br />The global picture <br />Where are we heading? <br />
What is the Global Web Index?<br />A Global Survey that tracks consumer involvement in social media, the impacts on consumer behaviour and the role for brands <br />Looks at the creep of web behaviour from PC to mobile environment <br />Measures the growth of social channels through mobile devices <br />
Social Media impact is bigger passively <br />85% used search last month to look for a specific product<br />49% used search to look for a specific recommendation<br />
In all categories<br />% of buyers who researched prior to purchase (offline and online)<br />Source: Global Web Index<br />
More powerful than professional sources<br />Below is a list of people whose opinions you come into contact with on a regular basis. Now think about when you seek an opinion on a brand you are considering buying. Which of the following people do you trust to provide you the most accurate opinion? Please score them on a scale of 1 – 5, with 1 = do not trust and 5 = trust strongly.<br />Trust in communications <br />
Consumer dictates content distribution<br />Factors important when looking for content:<br />