1. Copyright Boomylabs 2011-2013
What Makes Content Social?
Social Networks
vs
Content Networks
Nick Kellet
nick@list.ly @nickkellet
istly
Monday, 15 July, 13

2. Copyright Boomylabs 2011-2013
Social Spread Needs Two Network Types
its really takes two types of networks
a social network
a content network
Monday, 15 July, 13

3. Copyright Boomylabs 2011-2013
Social Networks vs Content Networks
We think of Facebook, LinkedIn, G+ and
Twitter and the like as social networks
To think of Slideshare and Youtube as the
same thing is something new
The notion of content networks and their
value has been emerging since the launch of
YouTube.
Monday, 15 July, 13

4. Copyright Boomylabs 2011-2013
Emerging Category
These tools have arrived on the market in the
last 5-6 years to form a new category
Content Networks
Monday, 15 July, 13

5. Copyright Boomylabs 2011-2013
Social Networks vs Content Networks
lets compare the advantage of each
There re many advantages, which is why they
have been mass adopted.
Monday, 15 July, 13

6. Copyright Boomylabs 2011-2013
Top 6 Advantage of Social Networks
1. Mass Adoption
Social networks have arrived in all their different guises over
multiple different waves since the inception of the internet. Today
we have 4 dominant players: namely Facebook, Twitter, Linkedin
and Google+.
Here's three stats to prove the point if you have any doubt.
1 As of October 4th 2012 Facebook had 1 billion users, that's 2.5
billion Internet users, as measured by the International
Telecommunications Union.
2 Pew: 94% Of Teenagers Use Facebook, Have 425 Facebook
Friends, But Twitter & Instagram Adoption Way Up
3 LinkedIn is the most used network by b2b companies – with 88%
of respondents using the network. Following close on the heels of
LinkedIn’s popularity is Twitter, with an 87% adoption rate.
http://list.ly/list/66c-top-6-advantage-of-social-networks
Monday, 15 July, 13

7. Copyright Boomylabs 2011-2013
Top 6 Advantage of Social Networks
2. Proxy for Identity
The success of social network adoption has led to
all these sites being considered a proxy for identity.
Many social apps only offer the option to login via
one of the big 4 social networks.
This is significant when you consider the marketing
value and preferences expressed by these users.
The preference graph is still emerging, but there is
little doubt it will be built on top of the social
graph.
http://list.ly/list/66c-top-6-advantage-of-social-networks
Monday, 15 July, 13

8. Copyright Boomylabs 2011-2013
Top 6 Advantage of Social Networks
3. People Catalog
Due to the mass adoptions of these networks, it's
now possible to research a company via the
catalog of people you can find via a social
network.
When you search for a person it's very likely these
first things you will find will be their social
network profiles.
Today, due to social networks people are
infinitely more visible and findable
http://list.ly/list/66c-top-6-advantage-of-social-networks
Monday, 15 July, 13

9. Copyright Boomylabs 2011-2013
Top 6 Advantage of Social Networks
4.Content Agnostic
The social networks are simply that - a place for
people to connect and converse. They are a form of
non-owned media. As such they are content
agnostic.
5. Sharing Platform
Social networks are driven by the sharing of content.
Sharing is the whole basis of the content streams,
which keeps people coming back for more.
Sharing includes a mixture of personal updates and
business updates.
http://list.ly/list/66c-top-6-advantage-of-social-networks
Monday, 15 July, 13

10. Copyright Boomylabs 2011-2013
Top 6 Advantage of Social Networks
6. Social Metrics
Social networks provide a constant stream of
metrics for both the casual consumer and
participant as well as for big brands.
Number of friends, likes and shares are all
metrics that are visible to everyone. Social
metric are an addiction for many.
We all like to be liked and shared. It's somehow
a reflection of our self-worth
http://list.ly/list/66c-top-6-advantage-of-social-networks
Monday, 15 July, 13

11. Copyright Boomylabs 2011-2013
Top 6 Advantage of Content Networks
1. Content Catalog
Content networks provide a massive content or peer
rated content. In many ways that's the appeal. The
validation from others helps us sift through the mass
of content to help us determine what is of interest.
2. Findability
Content networks are all about findability. YouTube is
the second biggest search engine after Google.
Slidehare has 60 million monthly users and is in the
top 200 websites globally.
Content networks provide great organic search value.
http://list.ly/list/66b-top-6-advantage-of-content-networks
Monday, 15 July, 13

12. Copyright Boomylabs 2011-2013
Top 6 Advantage of Content Networks
3. Content Reuse
Content networks are all about making it easier
to share and reuse your content than to copy it.
It's now the norm to upload slides and videos.
This mindset is fast propagating the other types
of content networks
4. Embeddability
Embeddability is the cornerstone of a content
network. The ability to embed any content that's
uploaded to a content network is the reason
people use content networks.
http://list.ly/list/66b-top-6-advantage-of-content-networks
Monday, 15 July, 13

13. Copyright Boomylabs 2011-2013
Top 6 Advantage of Content Networks
5. Shareability
Helping your content to be found and embedded and share
are all the reasons people see value from content networks.
These are all the social features that remove friction from the
process of creating, managing and distributing content
across the web.
Content on content networks is easily shared via social
networks.
6. Content Metrics
The metrics of how many times a video has been viewed or
how many people like a list or how many people follow a
particular user on slideshare are all tools to help us filter and
sort the information that matters to us.
Metrics drive our behaviour
http://list.ly/list/66b-top-6-advantage-of-content-networks
Monday, 15 July, 13

14. Copyright Boomylabs 2011-2013
Six Type of Content Networks
Video
YouTube, DailyMotion
Audio
Soundcloud, Audioboo
Slides
Slideshare, Prezi
Lists
List.ly, Ranker.com
Graphics
Visual.ly, Infogr.am
Docs
Scribd, Docstoc
Monday, 15 July, 13

15. Copyright Boomylabs 2011-2013
Examples, Ways to Use, Pros & Cons
Here's some examples
Video: Youtube.com DAILYMOTION.com
Audio: SOUNDCLOUD.com AUDIOBOO.FM
Slides: sLIDESHARE.NET PREZI.com
Lists: LIST.LY RANKER.com
Graphics: VISUAL.ly INFOGR.AM
Documents: SCRIBD.COM, DOCSTOC.com
Ways to use each type of content
Video: Interviews Demos Tutorials
Live Presentations
Audio: Podcasts, Audiobooks, Music, Soundtracks
Slides: Sales Pitch, Presentations, Case Studies
Lists: Top Tens, People Lists, Tips‘n Tricks, Quote
Lists, Best of Curations
Graphics/Images: Infographics. Research Findings,
Meme (Text+Photo), Visual Storyboards, Decision
Trees, Timelines
Documents: Whitepapers, Documentation,
Contracts, Datasheets, Books
Pros and cons
Video: Easy to watch
Camera shyness +/-
Appeals to senses
Broad quality range
Monday, 15 July, 13

16. Copyright Boomylabs 2011-2013
Comparing Features of Content Networks
Compare the facets
of each content
platform
All: Embedable,
Shareable, Social
Readable
Watchable
Skimmable
Listenable
Searchable Media
Crowd Evolving
Contains other Media
Monday, 15 July, 13

17. Copyright Boomylabs 2011-2013
For More Information
To access all related links and documents etc
http://bit.ly/contentnetworks
Monday, 15 July, 13

18. Copyright Boomylabs 2011-2013
Useful Links
Youtube
http://youtu.be/R8ZsBpJslzY
Audioboo
http://audioboo.fm/boos/1503596-what-makes-content-social-exploring-social-networks-and-
content-networks
Slides
https://www.slideshare.net/nickkellet/what-makes-content-social-socialetworksvscontentnetworks/
edit?src=slideview
Lists
http://list.ly/list/66c-top-6-advantage-of-social-networks
http://list.ly/list/66b-top-6-advantage-of-content-networks
Visual.ly
http://visual.ly/shareable-content-content-networks
Scribd
http://www.scribd.com/doc/153984518/Shareable-Content-Content-Networks
Blog Post
http://bit.ly/contentnetworks
Monday, 15 July, 13