Web Design and SEO for Nonprofit

1,836 views

Published on

Learn best practices for your website and increase the usability. Now your website is up and running and it's easy to use, what do you need? Why, some Search Engine Optimization, of course!

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,836
On SlideShare
0
From Embeds
0
Number of Embeds
27
Actions
Shares
0
Downloads
9
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Web Design and SEO for Nonprofit

    1. 1. FLYTE SCHOOL Web Design for Action and Search Engine Optimization: Rank Higher, Sell More! Rich Brooks Nicki Hicks flyte new media flyte new media http://www.flyte.biz http://www.flyte.biz http://www.flyteblog.com http://www.maine-seo.com http://twitter.com/therichbrooks http://twitter.com/nickihicks
    2. 2. WEB SITE BASICS • What You’ll Need • Domain Name • Registrar • Host
    3. 3. WEB SITE PLANNING • Questions to Answer • Identify your business goals • Identify your audience • Identify their goals at the site
    4. 4. WEB SITE PLANNING • First Steps • Keyword analysis • Site Outline • Wireframes
    5. 5. WEB SITE PLANNING • Possible Enhancements • E-commerce • Interactivity/Community • A/V • CMS
    6. 6. WEB SITE PLANNING • Design is subjective; focus on UI • Branded • Navigation • User-centric
    7. 7. WEB DEVELOPMENT • Rules for An Effective Home Page • Talk about your visitors, not yourself • Get them to take an action • Calls-to-Action
    8. 8. WEB DEVELOPMENT • Rules for An Ineffective Home Page • Splash Page / Flash Intro • Slow loading, graphic heavy • Too many options
    9. 9. IMPORTANT PAGES Balance bet ween free and fee; give enough for users and the SE’s • “Free Stuff” • Email newsletters, Articles • Worksheets, Calculators • Screen savers, mp3 files....
    10. 10. IMPORTANT PAGES • Portfolio • Display only your best work • Case studies • Consider how often you’ll update it
    11. 11. IMPORTANT PAGES • FAQs • Great for SEO • Teased from home page (anchor text)
    12. 12. IMPORTANT PAGES • Contact Info • Make it easy to find • Use a contact form
    13. 13. IMPORTANT PAGES • Press Room • Press Releases • Info for journalists • High-res photos • Media appearances
    14. 14. IMPORTANT PAGES • About Us • Not home page worthy • Ultimately, it’s important to some • Mission, history, staff, photos
    15. 15. WHAT IS SEO? • On-page factors • Off-page factors
    16. 16. WHAT IS SEO? • On-page factors • Off-page factors
    17. 17. ON-PAGE FACTORS • Is it intuitive? • Usability • Information Architecture • Intra-site links • Keywords on the page
    18. 18. KEYWORD RESEARCH: WHAT ARE PEOPLE SEARCHING FOR? • Brainstorm keywords • Talk to your volunteers and donors • “What would you type into Google to find my website?” • Get a keyword analysis
    19. 19. KEYWORDS: WHERE DO THEY GO?
    20. 20. KEYWORDS: WHERE DO THEY GO?
    21. 21. KEYWORDS: WHERE DO THEY GO?
    22. 22. KEYWORDS: WHERE DO THEY GO?
    23. 23. KEYWORDS: WHERE DO THEY GO?
    24. 24. KEYWORDS: WHERE DO THEY GO?
    25. 25. KEYWORDS: WHERE DO THEY GO?
    26. 26. WHAT YOU CAN DO NOW: ON-PAGE OPTIMIZATION • Anticipate your visitors’ needs • What is your call-to-action? • What are people searching for? • Keyword Analysis
    27. 27. WHAT YOU CAN DO NOW: ON-PAGE OPTIMIZATION • Anticipate your visitors’ needs • What is your call-to-action? • What are people searching for? • Keyword Analysis
    28. 28. OFF-PAGE FACTORS • Incoming links • Local Search • Social Media • Video • Images
    29. 29. INCOMING LINKS: THE MORE, THE BETTER • Volunteer Maine: www.volunteermaine.org/ • Volunteer Match: www.volunteermatch.org/ • iParticipate: http://iparticipate.org • Associations (e.g. Maine Association of Nonprofits) • Area bloggers • Websites about your cause
    30. 30. LOCAL SEARCH
    31. 31. LOCAL SEARCH ENGINES • Best of the Web: http://local.botw.org/ • Bing Local: https://ssl.bing.com/listings/ListingCenter.aspx • Google Maps: http://www.google.com/local/add • Insider Pages: http://www.insiderpages.com/ • Localeze: http://www.localeze.com/ • Superpages: https://yellowpages.superpages.com/profiler/ login_import.jsp? • Yahoo Local: http://listings.local.yahoo.com/csubmit/index.php • Yellow Pages: http://www.yellowpages.com/ • Yelp: http://www.yelp.com/
    32. 32. ASK FOR REVIEWS
    33. 33. WHAT YOU CAN DO NOW: OFF-PAGE OPTIMIZATION • Submit your organization to area volunteer listings • Ask for links from bloggers and websites • Submit your organization to local search listings • Ask for reviews from volunteers and colleagues
    34. 34. THANK YOU
    35. 35. THANK YOU Rich Brooks flyte new media 136 Commercial St., Ste 201 Portland, ME 04101 Nicki Hicks http://www.flyte.biz http://www.flyte.biz http://www.flyteblog.com http://www.maine-seo.com http://twitter.com/therichbrooks http://twitter.com/nickihicks

    ×