How to Use Social Media to Get a Job


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In such a competitive market, you've got to differentiate yourself in any way possible. Using social media - along with traditional job seeking tactics - could just be the way to land your dream job!

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How to Use Social Media to Get a Job

  2. 2. DISCLAIMER <ul><li>Social media will help with your job search </li></ul><ul><li>Don’t replace it with traditional tactics </li></ul><ul><ul><li>Monster, Jobs in ME </li></ul></ul><ul><ul><li>Craigslist </li></ul></ul><ul><ul><li>Networking </li></ul></ul><ul><li>Tried and true methods </li></ul><ul><ul><li>Emailing employers (before and after interviews) </li></ul></ul><ul><ul><li>Thank you letter </li></ul></ul>
  3. 3. SOCIAL MEDIA IS… <ul><li>… well, why don’t you tell me what you think it is first? </li></ul>
  4. 4. OK, OK. SOCIAL MEDIA IS… <ul><li>The same as “social networking” </li></ul><ul><li>A virtual water cooler </li></ul><ul><li>An online conversation </li></ul><ul><ul><ul><li>“ Talking at” v. “talking with” </li></ul></ul></ul>
  5. 5. HOW WILL SOCIAL MEDIA HELP YOU? <ul><li>Brand yourself </li></ul><ul><li>Network and build online relationships </li></ul><ul><li>Acquire the skills to brand your future company </li></ul>
  6. 6. REMEMBER… <ul><li>It’s not what you know, </li></ul><ul><li>but who you know. </li></ul>
  7. 7. SOCIAL MEDIA FOR THE “NEW AGE JOB HUNTER” <ul><li>General pointers </li></ul><ul><li>“ Big Three” </li></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><li>RSS feeds </li></ul><ul><li>YouTube </li></ul>
  8. 8. GENERAL SOCIAL MEDIA POINTERS: SOME THINGS YOU SHOULD ALREADY KNOW <ul><li>Think before you post…or tweet…or put anything out there. </li></ul><ul><li>Ask yourself: </li></ul><ul><ul><li>What would my parents think? </li></ul></ul><ul><ul><li>What would my advisor think? </li></ul></ul><ul><ul><li>What would my future boss think? </li></ul></ul>
  9. 9. FACEBOOK: STEP 1 CLEAN UP THOSE PROFILES! <ul><li>Pictures </li></ul><ul><li>Videos </li></ul><ul><li>Wall </li></ul><ul><li>Pages/Groups </li></ul><ul><li>Apps, Games, etc. </li></ul>
  11. 11. FACEBOOK: STEP 2 <ul><li>Spice up your Info </li></ul><ul><ul><li>Who are you? </li></ul></ul><ul><ul><li>What are you looking for? </li></ul></ul><ul><li>Start joining conversations </li></ul>
  12. 12. FACEBOOK: FIND A JOB <ul><li>Make it apparent you’re on the job search (within your info) </li></ul><ul><li>Look for Job Hunting pages, like: </li></ul><ul><ul><li>Jobs in ME ( ) </li></ul></ul><ul><ul><li>… and become a fan </li></ul></ul><ul><li>Fan companies you’re interested in applying for/have applied for. Engage with them. </li></ul>
  13. 13. LINKEDIN <ul><li>The most professional social media platform </li></ul><ul><li>The “virtual resume” </li></ul>
  14. 14. LET’S CHECK IT OUT… <ul><li> </li></ul>
  15. 15. LINKEDIN: GETTING STARTED <ul><li>Fill out your profile as completely as possible </li></ul><ul><li>Make connections </li></ul><ul><li>Add Applications to your Profile </li></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Blog </li></ul></ul><ul><ul><li>Slideshare, etc. </li></ul></ul><ul><li>Answer (or ask) questions </li></ul><ul><li>Join groups </li></ul>
  16. 16. LINKEDIN: FIND A JOB <ul><li>Have a finished and professional looking profile </li></ul><ul><li>Acquire as many recommendations as you can </li></ul><ul><li>Join the right groups (Job posting groups, etc.) </li></ul><ul><li>Answer (or ask) questions </li></ul><ul><li>Engage and connect with your network – especially those at a potential employment opportunity </li></ul>
  17. 17. USING LINKEDIN REALLY WORKS? <ul><li>Breanne Cooley landed a job by leveraging LinkedIn </li></ul><ul><ul><li>Reconsidered LinkedIn Group strategy </li></ul></ul><ul><ul><li>Reached out proactively to network </li></ul></ul><ul><ul><li>Looked beyond surface of people’s profiles to find common interests </li></ul></ul><ul><ul><li>Included LinkedIn URL as permanent part of email signature </li></ul></ul><ul><ul><li>Stepped outside of social networking comfort zone and stuck her neck out! </li></ul></ul><ul><li>Here’s her full story </li></ul>
  18. 18. WHAT IS TWITTER? <ul><li>Micro-blogging </li></ul><ul><li>140 characters to say something </li></ul><ul><li>Answer: “What are you doing?” or… </li></ul><ul><ul><li>What are you reading? </li></ul></ul><ul><ul><li>What are you thinking about? </li></ul></ul><ul><ul><li>What do you want to know? etc... </li></ul></ul><ul><li>Rule #1: Always add value </li></ul>
  19. 19. LET’S CHECK IT OUT… <ul><li> </li></ul>
  20. 20. TWITTER 101 <ul><li>@nickihicks = reply </li></ul><ul><li>RT = ReTweet (e.g. RT @nickihicks: I’m teaching a business seminar class at SJC how to use Twitter.) </li></ul><ul><li>Direct message = private message </li></ul><ul><li># = hashtag </li></ul><ul><ul><li>#followfriday </li></ul></ul><ul><ul><li>#heavymetalfriday </li></ul></ul>
  21. 21. TWITTER: FIND A JOB FOLLOWING THE RIGHT “TWEEPS” <ul><li>Follow job search accounts </li></ul><ul><li>Search on Twitter search ( ) </li></ul><ul><li> – The Twitter Yellow Pages </li></ul><ul><li> </li></ul><ul><li> – Local Tweeps </li></ul>
  22. 22. USING TWITTER REALLY WORKS? <ul><li>David Gallant used Twitter to find his current job by: </li></ul><ul><ul><li>Saw a job post on Twitter </li></ul></ul><ul><ul><li>Emailed resume to the employer </li></ul></ul><ul><ul><li>Included links to both his Twitter account and blog, adding depth to his resume </li></ul></ul><ul><li>Here’s his full story </li></ul>
  23. 23. TIPS FOR THE “BIG 3” <ul><li>Choose your picture (AKA avatar) wisely </li></ul><ul><li>Don’t make it all about you (all the time) </li></ul><ul><li>Be yourself </li></ul><ul><li>Engage people </li></ul><ul><ul><li>Social media is a conversation! </li></ul></ul><ul><ul><li>Ask questions </li></ul></ul><ul><ul><li>Provide resources </li></ul></ul><ul><li>Always add value </li></ul><ul><ul><li>Or…give before you get </li></ul></ul>
  24. 24. RSS FEEDS <ul><li>A lot of your favorite job search sites will have RSS feeds and email updates. </li></ul><ul><li>Why go to them everyday? </li></ul><ul><li>Set it up so they update you! </li></ul>
  25. 25. YOUTUBE…COULD IT SET YOU APART FROM THE COMPETITION? <ul><li>Employers may not necessarily be looking on YouTube just yet, BUT… </li></ul><ul><li>What if they Google your name? Your video will come up. </li></ul><ul><li>What if you include the video in your email to a potential employer? If that doesn’t add depth to your resume, I don’t know what does! </li></ul>
  26. 26. CREATE A VIDEO RESUME <ul><li>Example video resume </li></ul>
  27. 27. BASIC INTERVIEW RULES APPLY <ul><li>Wear business attire </li></ul><ul><li>Don’t speak too fast </li></ul><ul><li>Look at the camera, not your script </li></ul>
  28. 28. TIPS FOR VIDEO SUCCESS <ul><li>Keep it short and sweet (under 2 minutes) </li></ul><ul><li>Answer the questions </li></ul><ul><ul><li>What makes you different? </li></ul></ul><ul><ul><li>Why should I hire you? </li></ul></ul><ul><li>Be yourself! </li></ul>
  29. 29. TECHNICAL VIDEO TIPS <ul><li>Create a title with keywords specific to your resume (“Video Resume for Nicki Hicks – New Graduate with Marketing Degree”) </li></ul><ul><li>Create a detailed description that includes main points from your resume </li></ul><ul><li>Attach a PDF or doc version of your resume </li></ul>
  30. 30. THINGS YOU PROBABLY DIDN’T KNOW SOCIAL MEDIA HELPS WITH <ul><li>Create your own brand </li></ul><ul><li>Show potential employers you can operate in a Web 2.0 world </li></ul><ul><li>Improve your writing style and creativity </li></ul>
  31. 31. NOW WHAT? <ul><li>Join Facebook, LinkedIn, and Twitter if you’re not already there. </li></ul><ul><li>Fan, follow, and join the right groups/people. </li></ul><ul><li>Start joining the conversation! Engage with those groups/people. </li></ul><ul><li>Cross promote </li></ul><ul><ul><li>Link between profiles </li></ul></ul><ul><ul><li>Include your LinkedIn account, Twitter handle, and even YouTube video resume in your email signature </li></ul></ul>
  32. 32. NOW WHAT? <ul><li>Step out of your comfort zone </li></ul><ul><li>Cross promote in real life by networking </li></ul><ul><li>Add depth to and differentiate your resume with social media </li></ul>
  33. 33. THANK YOU! <ul><li>flyte new media </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>Social </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>Email </li></ul><ul><li>[email_address] </li></ul>